Available to hire
Hi, I’m Michael Madden. I’m a digital marketing manager focused on paid media, analytics, and campaign optimization across Google Ads and Meta, helping brands scale events and build awareness. I love turning data into growth and crafting AI-powered reporting dashboards that drive smarter decisions.
I design end-to-end campaigns across platforms, including dynamic remarketing and cross-channel attribution. I enjoy leading creative pipelines from concept to delivery, producing engaging visual content, and collaborating with teams to achieve measurable results.
Experience Level
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Language
English
Fluent
Work Experience
Digital Marketing Manager at Paint Nite
October 1, 2025 - October 1, 2025Lead full-funnel paid media strategy across Google Ads and Meta, managing campaign planning, budget allocation, and creative testing to drive event bookings and brand awareness. Continuously optimize campaign structure, audience targeting, and bid strategies based on performance data and cross-platform insights. Built AI-powered reporting dashboards using Looker Studio and GA4 to streamline attribution across Meta and Google Ads, expanding retargeting capabilities. Led end-to-end campaign execution including creative testing, landing page optimization, and performance analysis to inform strategic decisions. Drove website optimization initiatives including email signup conversions and UX enhancements informed by analytics insights.
Digital Marketing Manager at Self-Employed / Freelance
October 1, 2025 - October 1, 2025Lead full-funnel paid media strategy across Google Ads and Meta, including campaign planning, budget allocation, and creative testing to drive event bookings and brand awareness. Build AI-powered reporting dashboards using Looker Studio and GA4; implement cross-platform attribution and dynamic remarketing via Google Merchant Center. Drive end-to-end campaign execution, optimize workflow, and expand retargeting capabilities. Promoted to Marketing Manager after delivering measurable results in paid media, analytics, and social media management.
Videographer / Photographer / Producer (Freelance) at Self-Employed
December 31, 2018 - December 31, 2018Produced and edited visual content for paid ads, email campaigns, social media, and training materials. Directed in-studio and remote shoots across the U.S., managed the creative pipeline from concept to delivery, and created animated assets and short-form video optimized for platform performance. Promoted to Marketing Manager after demonstrating success in paid media, analytics, and social media management through self-directed skill development.
Education
Bachelor's Degree in Fine Arts at Tufts University | School of the Museum of Fine Arts
January 11, 2030 - November 19, 2025Bachelor's Degree in Fine Arts at Tufts University, School of the Museum of Fine Arts
January 11, 2030 - November 19, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
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