I'm Maddi Olaizola Garin, a Product Designer (UX/UI) with an Industrial Design Engineering background, focused on growth, experimentation, and continuous optimization. I combine my engineering background with UX/UI specialization to identify improvement opportunities, understand user behavior, and execute A/B tests, funnel design, and conversion enhancements. I'm passionate about creating digital experiences that are intuitive and visually compelling, maintaining design consistency across products. I enjoy crafting both low- and high-fidelity prototypes to bring ideas to life and enhance the overall user experience.…

Maddi Olaizola Garin

I'm Maddi Olaizola Garin, a Product Designer (UX/UI) with an Industrial Design Engineering background, focused on growth, experimentation, and continuous optimization. I combine my engineering background with UX/UI specialization to identify improvement opportunities, understand user behavior, and execute A/B tests, funnel design, and conversion enhancements. I'm passionate about creating digital experiences that are intuitive and visually compelling, maintaining design consistency across products. I enjoy crafting both low- and high-fidelity prototypes to bring ideas to life and enhance the overall user experience.…

Available to hire

I’m Maddi Olaizola Garin, a Product Designer (UX/UI) with an Industrial Design Engineering background, focused on growth, experimentation, and continuous optimization.

I combine my engineering background with UX/UI specialization to identify improvement opportunities, understand user behavior, and execute A/B tests, funnel design, and conversion enhancements. I’m passionate about creating digital experiences that are intuitive and visually compelling, maintaining design consistency across products. I enjoy crafting both low- and high-fidelity prototypes to bring ideas to life and enhance the overall user experience.

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Skills

Experience Level

Language

Basque
Fluent
Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior Product Designer at NEXT CHANCE TECH (Trenddi)
January 1, 2025 - October 30, 2025
Led the end-to-end design of a full mobile and web app (UX/UI) from ideation to final implementation.
UX/UI Designer at Self-employed (Freelance)
January 1, 2025 - October 30, 2025
Led the end-to-end design of a full mobile and web app from ideation to final implementation.
UX/UI Designer at Self-employed (Freelance)
December 31, 2024 - December 31, 2024
Led the creation of conversion landing pages; designed and laid out all landings in Webflow.
UX Researcher & Designer at Self-employed (Freelance)
December 31, 2024 - December 31, 2024
Conducted user research including interviews, investigations, DAFO, benchmarking; performed market and user analysis; contributed to catalogue design and 2D/3D furniture concepts.
Lead Product Designer at Next Chance Tech
January 1, 2025 - Present
Led the end-to-end design of a full mobile & web app (UX/UI), from ideation to final implementation. Created and optimized landing pages to support growth and acquisition goals. Owned key product design decisions, collaborating closely with developers to ensure design feasibility and alignment. Defined and refined complete user journeys, ensuring intuitive and seamless experiences across all touchpoints. Completed the design system and low- and high-fidelity prototypes. Developed brand identity and marketing materials (banners, emails, etc.).
Product Designer at Selectra
January 1, 2024 - December 31, 2024
Conduct research as a CRO, identify opportunities, and create low- and high-fidelity prototypes. Design, build, and maintain high-converting landing pages in Webflow, including CMS setup to ensure scalability and enable rapid iterations. Implement and analyze A/B tests in VWO, applying data-driven improvements to maximize conversion. Monitor and analyze metrics in Google Analytics to assess performance and user behavior. Creation of the entire design system in Webflow.
UX/UI Designer at Fisify
January 1, 2023 - December 31, 2024
Develop and maintain a Design System with reusable components, visual guidelines, and documented patterns to ensure consistency and efficiency across products. User research including interviews, card sorting, inquests, investigations, DAFO, Benchmarking. Information architecture. Prototyping: wireframe, mockup and prototype.
Industrial Designer at Lan Mobel
January 1, 2023 - December 31, 2023
Market and user analysis. Design of furniture for the catalogue 2023. 2D drawing and 3D design. Catalogue design. Cost calculation and codification.
Industrial Designer at Biele
January 1, 2020 - December 31, 2022
Industrial Designer in the technical office. Market and user analysis. 2D drawing and 3D design. Participation in project development meetings.

Education

Degree in Industrial Design Engineering and Product Development at Mondragon Unibertsitatea, Arrasate
January 1, 2019 - January 1, 2023
Degree in Industrial Design Engineering and Product Development at University of Skövde, Sweden
January 1, 2022 - January 1, 2023
UX/UI Design Bootcamp at Madrid
January 1, 2023 - December 31, 2023
Webflow course at Madrid
January 1, 2024 - October 30, 2025
Webflow course at Madrid
January 1, 2024 - October 30, 2025
UX/UI Design Bootcamp at NEOLAND, Madrid
January 1, 2023 - October 30, 2025
Master's Degree in Growth at Product Hackers
January 1, 2026 - February 6, 2026
Webflow course at Madrid
January 1, 2024 - February 6, 2026
UX/UI Design Bootcamp at NEOLAND, Madrid
January 1, 2023 - February 6, 2026
Degree in Industrial Design Engineering and Product Development at Mondragon Unibertsitatea, Arrasate
January 1, 2019 - December 31, 2023
Degree in Industrial Design Engineering and Product Development at University of Skövde, Sweden
January 1, 2022 - December 31, 2023

Qualifications

UX/UI Design Bootcamp
January 1, 2023 - December 31, 2023
Webflow course
January 1, 2024 - October 30, 2025
Degree in Industrial Design Engineering and Product Development
January 1, 2019 - January 1, 2023
Erasmus program
January 1, 2022 - January 1, 2023

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Other, Manufacturing

Skills

Experience Level