Madison Smith

Developed and maintained custom WordPress websites and client solutions, including page templates, theme enhancements, and front-end features. Built and enhanced Gutenberg-based systems using custom blocks, and supported WordPress migrations, updates, and ongoing maintenance. Integrated third-party tools, CRM systems, and analytics/marketing platforms to support eCommerce, lead generation, and marketing workflows. Focused on speed, SEO, conversion performance, security, and accessibility (WCAG/ADA). Collaborated with designers and project managers to deliver quality solutions and addressed client-requested enhancements and issue resolution. Leveraged AI tools to increase efficiency, streamline workflows, and improve documentation; managed multiple active client sites simultaneously.

Worked on website development and maintenance using WordPress and modern web technologies, contributing to custom builds and ongoing improvements for multiple client projects. Applied performance optimization and accessibility/SEO best practices and used AI tools to accelerate development and troubleshooting.

Built custom, scalable, high-performance WordPress websites for agencies, healthcare organizations, higher education institutions, and eCommerce brands. Delivered custom theme development, Gutenberg block architecture, WooCommerce/LMS solutions (custom checkout, subscriptions, and course management), and API integrations (including Zoho CRM and Mailchimp). Optimized for speed, security, SEO, and accessibility. Collaborated with cross-functional teams to deliver measurable digital solutions, maintained multiple client sites, and used AI tools to enhance productivity and code quality.