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Hi, I’m Maddie Rizzo, a visual artist and social media strategist who loves turning ideas into eye-catching visuals and measurable results. I’ve led campaigns and content at Pure Wow (Gallery Media Group) and collaborated across teams to craft viral, audience-focused storytelling on social media. With a BA in Visual Arts from Fordham University and a minor in Digital Technology & Emerging Media, I blend design, illustration, and analytics to build authentic brand narratives for clients. I’m passionate about women's issues and mental health, and I love incorporating my personal experience in my art. TLDR: I'm an illustrator, designer and social media strategist – check out my art on Instagram _Email not available. Sign in: https://www.twine.net/signup_…Hi, I’m Maddie Rizzo, a visual artist and social media strategist who loves turning ideas into eye-catching visuals and measurable results. I’ve led campaigns and content at Pure Wow (Gallery Media Group) and collaborated across teams to craft viral, audience-focused storytelling on social media. With a BA in Visual Arts from Fordham University and a minor in Digital Technology & Emerging Media, I blend design, illustration, and analytics to build authentic brand narratives for clients. I’m passionate about women's issues and mental health, and I love incorporating my personal experience in my art. TLDR: I'm an illustrator, designer and social media strategist – check out my art on Instagram _Email not available. Sign in: https://www.twine.net/signup_

Maddie Rizzo

Illustrator, Graphic Designer, Video Editor, +2

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Hi, I’m Maddie Rizzo, a visual artist and social media strategist who loves turning ideas into eye-catching visuals and measurable results. I’ve led campaigns and content at Pure Wow (Gallery Media Group) and collaborated across teams to craft viral, audience-focused storytelling on social media. With a BA in Visual Arts from Fordham University and a minor in Digital Technology & Emerging Media, I blend design, illustration, and analytics to build authentic brand narratives for clients. I’m passionate about women's issues and mental health, and I love incorporating my personal experience in my art. TLDR: I'm an illustrator, designer and social media strategist – check out my art on Instagram _Email not available. Sign in: https://www.twine.net/signup_…Hi, I’m Maddie Rizzo, a visual artist and social media strategist who loves turning ideas into eye-catching visuals and measurable results. I’ve led campaigns and content at Pure Wow (Gallery Media Group) and collaborated across teams to craft viral, audience-focused storytelling on social media. With a BA in Visual Arts from Fordham University and a minor in Digital Technology & Emerging Media, I blend design, illustration, and analytics to build authentic brand narratives for clients. I’m passionate about women's issues and mental health, and I love incorporating my personal experience in my art. TLDR: I'm an illustrator, designer and social media strategist – check out my art on Instagram _Email not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi, I’m Maddie Rizzo, a visual artist and social media strategist who loves turning ideas into eye-catching visuals and measurable results. I’ve led campaigns and content at Pure Wow (Gallery Media Group) and collaborated across teams to craft viral, audience-focused storytelling on social media.

With a BA in Visual Arts from Fordham University and a minor in Digital Technology & Emerging Media, I blend design, illustration, and analytics to build authentic brand narratives for clients. I’m passionate about women’s issues and mental health, and I love incorporating my personal experience in my art.

TLDR: I’m an illustrator, designer and social media strategist – check out my art on Instagram Email not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Associate Audience Development Editor at Pure Wow

April 30, 2021 - June 30, 2023

Managed audience development initiatives and contributed to social analytics, reporting, and trend analysis; collaborated with internal media and editors; created content plans and schedules for client approval; led daily community management and engagement.

Senior Strategist at PureWow (Gallery Media Group)

August 1, 2023 - August 31, 2025

• Ideated and executed 7 of PureWow’s top 10 performing Instagram still assets of all time, generating 2.7M to 5.8M views each; created viral content franchises that continued to drive engagement after role transition. • Analyzed social analytics and monitored emerging trends to identify high-impact content opportunities • Completed ad hoc designs for branded content & paid partnerships • Designed monthly ad campaigns for Outfront Media to appear across the NYC subway system

Social Media Strategist & Video Editor at the glowmedia project

August 1, 2022 - November 30, 2023

• The glowmedia project is a nonprofit organization that provides free film resources to schools to help young people learn and talk about mental health. • Designed social media graphics and edited supporting video content to promote glowmedia's slate of original films.

Artist in Residence at #HalfTheStory

April 1, 2020 - December 31, 2020

Illustrated original assets for Instagram that relate to issues of mental health in the digital space.

Senior Strategist at Tamara Group

July 30, 2025 - Present

• Analyzes the relevant social landscape for opportunities and create content strategies that align with clients’ overall brand goals, KPIs, and priorities accordingly. (Previous clients include Ziploc and PetSmart). • Works with internal media and audience development editors to ideate content plans and schedule for client approval. • Conducts daily community management and account engagement. • Produces regular reporting and analysis for internal and external stakeholders for social campaigns, inclusive of detailed content analysis and strategy.