Available to hire
I’m Alejandra Endara, a transformation designer who believes transformation starts with humans, not algorithms. Based in Barcelona, I guide brands and teams across the US and LATAM through sustainable branding, growth marketing, and digital transformation. I’m the founder of Loud and host of a purpose-driven podcast, a lecturer, and an impact entrepreneur who thrives on learning and collaboration.
My WHY is simple: feed a growth mindset, create culturally meaningful brands that empower communities, and keep growing as a lifelong learner. I embrace failure as a stepping stone, leave every interaction better than I found it, and co-create heart-driven projects that look beyond numbers to people and purpose.
Experience Level
Expert
Intermediate
Language
Spanish; Castilian
Fluent
French
Advanced
English
Fluent
Work Experience
Founder & Head of Strategy at Loud
October 1, 2018 - PresentGuiding future-thinking companies to sustainable success with expert talent in strategic branding and growth marketing consulting services across the Health & Wellness, climate tech, real estate, and tech spaces; clients in US and LATAM.
Facilitator & Content Contributor - EMEA Region at Google Digital Academy
September 1, 2019 - PresentLead digital workshops for the Google Digital Academy in partnership with ISDI Digital Business School across the EMEA Region, including Data-Driven Marketing Lab and Brand Activation Lab.
Lead Instructor & Content Contributor for the AI Creative, Marketing Skills Academy at General Assembly
April 1, 2022 - PresentLed AI-driven content and marketing skills bootcamp programs; contributed to scholarship initiatives for underrepresented groups.
Lecturer at GBSB Global Business School
April 1, 2023 - PresentLecturer for MBA and MSc programs in Digital Marketing, Digital Entrepreneurship, AI-driven topics and related subjects.
Professor at ISDI
March 1, 2021 - PresentISDI AI Driven Content Strategy & Performance Media professor; topics include AI Ethics, Marktech, Growth Marketing, and Brand Strategy in the AI age.
Founder & Podcast Host at Create What Matters
January 1, 2025 - PresentFounder and podcast host exploring purpose-driven leadership and conscious change through conversations with diverse leaders.
Mentor at LIQUID Startup Acceleration Program
November 1, 2022 - PresentMentoring digital-first startups as part of a remote venture studio program in Peru.
Contributor at Barrio Digital
November 1, 2021 - December 1, 2024Contributing to initiatives to close the digital gap in LATAM, supporting local professionals with digital skills.
Chief Marketing Officer at Dyfferent
March 1, 2020 - December 1, 2020Led marketing for a better-for-you snacking brand, directing brand growth and digital strategy (remote).
Aston School Business English Trainer at Aston School
November 1, 2018 - December 1, 2020Facilitated business classes and workshops for executives focusing on conversation, critical thinking, negotiation and presentations.
Brand Marketing Manager Perú & Bolivia at PepsiCo
September 1, 2016 - June 1, 2018Brand lead for Doritos, Lays and Cheetos; oversaw digital agenda, 360 campaigns, P&L and cross-functional collaboration.
Brand Manager Local Brands at PepsiCo
January 1, 2015 - September 1, 2016Led growth initiatives for local and global brands; launched new products and managed budgets and activations.
Brand Manager Kids & Millennials Brands at PepsiCo
April 1, 2011 - December 1, 2014Responsible for Ruffles, Doritos, Lays and Cheetos; social media strategy and brand activations.
Marketing & Exports Executive at Adelca
August 1, 2010 - April 1, 2011Definition and execution of marketing plans and PR; events and distributor initiatives.
Online Marketing Intern at Groupe Rocher (Stanhome / Kiotis)
February 1, 2010 - July 1, 2010Relaunched websites, managed loyalty programs and front-end/back-end content.
Education
Creativity and Artificial Intelligence at University School of Design and Engineering of Barcelona
July 1, 2022 - July 1, 2022Impact, Risks & Ethics in the Era of AI at Skills4Impact
October 1, 2025 - October 1, 2025AI Mastery for Female Entrepreneurs (AI applied to Entrepreneurship) at AllWomen Digital Leaders
August 1, 2025 - August 1, 2025Impactful Brands & Sustainability Communications at Skills4Impact
April 1, 2025 - June 1, 2025Public Speaking at Good Shout
October 1, 2022 - October 1, 2022Qualifications
Ai Program for Female Entrepreneurs
January 11, 2030 - January 28, 2026Good Shout Content Creation and Marketing using Adobe Express
January 11, 2030 - January 28, 2026Best Contributor 2013 (Mine the Mine)
January 1, 2013 - December 31, 2013Best Contributor 2014 (Mine the Mine)
January 1, 2014 - December 31, 2014Best Contributor 2016 (Mine the Mine)
January 1, 2016 - December 31, 2016Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Other
Experience Level
Expert
Intermediate
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