Available to hire
I help brands build a coherent, aesthetic, and engaging online presence, focusing on digital identities, storytelling, and social media strategy that aligns with each brand’s voice.
With international experience, my approach combines strategy, creativity, and rigorous analysis to transform social networks into a real lever for visibility and growth. I manage multi-platform campaigns, collaborate with creators, and nurture communities to sustain loyalty.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
German
Advanced
Arabic
Beginner
Work Experience
Head of Social Media at Royal Mansour Collection, Marrakech
January 1, 2025 - PresentLed the deployment of the group’s social media strategy, including launching new platforms and integrating two new hotels. Organized and supervised photo and video shoots ensuring content was aligned with the group’s identity and standards. Coordinated social media actions across properties for consistent and optimized communication. Performed analysis, reporting, and provided strategic recommendations to enhance visibility and engagement.
Brand Content Strategist at Make Me Social, Paris (Remote)
January 1, 2024 - PresentCreated and implemented content strategies while managing social media activities such as editorial calendars, moderation, and reporting. Produced engaging content to strengthen brand identity and conducted performance analysis with recommendations to improve results.
Project & Brand Manager / International Coordinator at heaven (HOPSCOTCH GROUP), Paris (Hybrid)
January 1, 2024 - September 3, 2025Coordinated digital projects for international brand campaigns and developed digital strategies aligned with client objectives. Oversaw creative content production including photos and videos, and managed analytical reporting and KPI optimization.
Communication & Public Relations Manager at Renée Costes, Paris
January 1, 2023 - September 3, 2025Developed and executed multi-channel communication plans and managed press relations including drafting press releases. Created written and visual content for websites and social media. Engaged digital communities and monitored interactions. Conducted market research and analysis to refine strategies.
Head of Social Media at Royal Mansour Collection
January 1, 2025 - PresentDeployment of the group’s social media strategy, including launching new platforms and integrating two new hotels. Organization and supervision of photo and video shoots, ensuring content aligns with the group’s identity and standards. Coordination of social media actions across properties to ensure consistent and optimized communication. Performance analysis, reporting, and strategic recommendations to enhance visibility and engagement.
Brand Content Strategist at Make Me Social
January 1, 2024 - PresentCreation and implementation of content strategies. Social media management: editorial calendars, moderation, reporting. Production of engaging content to strengthen brand identity. Performance analysis and recommendations for improved results.
Project & Brand Manager / International Coordinator at heaven (HOPSCOTCH GROUP)
January 1, 2024 - September 8, 2025Coordination of digital projects for international brand campaigns. Development of digital strategies aligned with client objectives. Oversight of creative content production (photos and videos). Analytical reporting and KPI optimization.
Communication & Public Relation Manager at Renée Costes
January 1, 2023 - September 8, 2025Development and execution of multi-channel communication plans. Management of press relations and drafting press releases. Creation of written and visual content for websites and social media. Digital community engagement and interaction monitoring. Market research and analysis to refine strategies.
Head of Social Media at Royal Mansour Collection, Marrakech
January 1, 2025 - PresentDeployment of the group’s social media strategy, including launching new platforms and integrating two new hotels. Organization and supervision of photo and video shoots; coordination of social m edia actions across properties to ensure consistent and optimized communication. Performance analysis, reporting, and strategic recommendations to enhance visibility and engagement.
Brand Content Strategist (Remote) at Make Me Social, Paris
January 1, 2024 - PresentCreation and implementation of content strategies. Social media management: editorial calendars, moderation, reporting. Production of engaging content to strengthen brand identity. Performance analysis and recommendations for improved results.
Project & Brand Manager / International Coordinator at Heaven (Hopscotch Group), Paris
December 31, 2024 - September 8, 2025Coordination of digital projects for international brand campaigns. Development of digital strategies aligned with client objectives. Oversight of creative content production (photos and videos). Analytical reporting and KPI optimization.
Communication & Public Relations Manager at Renée Costes, Paris
December 31, 2023 - September 8, 2025Development and execution of multi-channel communication plans. Management of press relations and drafting press releases. Creation of written and visual content for websites and social media. Digital community engagement and interaction monitoring. Market research and analysis to refine strategies.
Head of Social Media at Royal Mansour Collection
January 1, 2025 - November 2, 2025Deployment of the group's social media strategy, launching new platforms and integrating two new hotels; organization of photo and video shoots; ensures content aligns with brand identity and standards; coordinates social media actions across properties for consistency and optimized communication; performs performance analysis, reporting, and provides strategic recommendations to enhance visibility and engagement.
Project & Brand Manager / International Coordinator at Heaven
December 31, 2024 - December 31, 2024Digital projects coordination for international brand campaigns; development of digital strategies aligned with client objectives; oversight of creative content production (photos and videos); analytical reporting and KPI optimization.
Communications Manager at Renée Costes
December 31, 2023 - December 31, 2023Development of multi-channel communication plans; management of press relations and drafting press releases; creation of written and visual content for websites and social media; digital community engagement and interaction monitoring; conducting market research and analysis to refine strategies.
Digital Strategies Consultant at Independent
January 1, 2024 - November 2, 2025Creation and implementation of content strategies; social media management including editorial calendars, moderation, reporting; production of engaging content to strengthen brand identity; performance analysis and KPI optimization.
Consultante en Stratégies Digitales at Freelance
January 1, 2020 - November 10, 2025During my freelance consulting, I focused on helping clients develop their social media strategies, create engaging content, and improve their online visibility. I have completed over 20 projects related to brand storytelling and digital marketing.
Head of Social Media at Royal Mansour Collection
January 1, 2025 - November 10, 2025Deployment of the group's social media strategy, including launching new platforms and integrating two new hotels. Organization and supervision of photo and video shoots, ensuring content aligns with the group's identity and standards. Coordination of social media actions across properties to ensure consistent and optimized communication. Performance analysis, reporting, and strategic recommendations to enhance visibility and engagement.
Project & Brand Manager / International Coordinator at Hopscotch Group
December 31, 2024 - December 31, 2024Digital projects coordination for international brand campaigns. Development of digital strategies aligned with client objectives. Oversight of creative content production (photos and videos). Analytical reporting and KPI optimization.
Communications & Public Relations Manager at Renee Costes
December 31, 2023 - December 31, 2023Development and execution of multi-channel communication plans. Management of press relations and drafting press releases. Creation of written and visual content for websites and social media. Digital community engagement and interaction monitoring. Market research and analysis to refine strategies.
Education
Certificate in Social Media Marketing at Hubspot Academy
January 11, 2030 - September 3, 2025Certificate in Content Marketing at Hubspot Academy
January 11, 2030 - September 3, 2025Master’s Brand Strategy at École Supérieure de Publicité, Paris
January 11, 2030 - September 3, 2025Master’s in Influence Communication & Reputation at École Supérieure de Publicité, Paris
January 11, 2030 - September 3, 2025Bachelor’s in Communication Management at Sup' De Com, Paris
January 11, 2030 - September 3, 2025Associate’s Degree in Communication at Centre National d'Enseignement à Distance
January 11, 2030 - September 3, 2025High School Diploma in Economics & Social Sciences at Lycée Émile Zola, Rennes
January 11, 2030 - September 3, 2025Master at École Supérieure de Publicité, Paris
January 11, 2030 - September 8, 2025Master at École Supérieure de Publicité, Paris
January 11, 2030 - September 8, 2025Bachelor at Sup' De Com, Paris
January 11, 2030 - September 8, 2025Associate’s Degree at Centre National d'Enseignement à Distance
January 11, 2030 - September 8, 2025High School Diploma at Lycée Émile Zola, Rennes
January 11, 2030 - September 8, 2025Master’s Brand Strategy at École Supérieure de Publicité, Paris
January 11, 2030 - September 8, 2025Master’s in Influence Communication & Reputation at École Supérieure de Publicité, Paris
January 11, 2030 - September 8, 2025Bachelor’s in Communication Management at Sup' De Com, Paris
January 11, 2030 - September 8, 2025Associate’s Degree in Communication at Centre National d'Enseignement à Distance
January 11, 2030 - September 8, 2025High School Diploma in Economics & Social Sciences at Lycée Émile Zola, Rennes
January 11, 2030 - September 8, 2025Master’s in Brand Strategy at École Supérieure de Publicité, Paris
January 11, 2030 - November 2, 2025Master’s in Influence Communication & Reputation at École Supérieure de Publicité, Paris
January 11, 2030 - November 2, 2025degree type at institution
January 11, 2030 - November 10, 2025Master’s in Brand Strategy at École Supérieure de Publicité, Paris
January 11, 2030 - November 10, 2025Master’s in Influence Communication & Reputation at École Supérieure de Publicité, Paris
January 11, 2030 - November 10, 2025Qualifications
Certificate in Social Media Marketing
January 11, 2030 - September 3, 2025Certificate in Content Marketing
January 11, 2030 - September 3, 2025Certificate in Social Media Marketing
January 11, 2030 - September 8, 2025Certificate in Content Marketing
January 11, 2030 - September 8, 2025Certificate in Social Media Marketing
January 11, 2030 - September 8, 2025Certificate in Content Marketing
January 11, 2030 - September 8, 2025Content Marketing Certification - HubSpot Academy
January 11, 2030 - November 2, 2025Social Media Marketing Certificate
January 11, 2030 - November 10, 2025Content Marketing Certificate
January 11, 2030 - November 10, 2025Industry Experience
Professional Services, Media & Entertainment, Travel & Hospitality, Retail, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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