Available to hire
I am Maeva Touati, a Marketing Strategy Manager with international deployment experience. I designed and executed brand and digital strategies that enabled the successful opening of information offices in Paris (March 2022) and London (May 2022). I also built the digital marketing foundation (SEO, content strategy, CRM and automation workflows) for several medical specialties, optimizing the patient journey from teleconsultation to treatment.
My strategic market analysis has produced actionable recommendations to support expansion plans for future launches in Paris and Algiers, and I lead multi-channel acquisition initiatives across francophone markets. I am fluent in French, English and Arabic, and I enjoy turning data into actionable marketing strategies that blend branding with user experience.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Arabic
Fluent
Work Experience
Marketing Strategy Manager at ACIBA EMG GROUP HOSPITAL
September 1, 2023 - October 13, 2025Defined and executed digital strategies (SEO, Google Ads, Meta Ads, CRM); grew the French-speaking patient base by 40% in 6 months. Optimized website UX and content, increasing engagement time by 30% and improving lead conversion. Created high-performing assets (landing pages, social media, newsletters, videos) to educate patients and support acquisition. Built partnerships with clinics and media to enhance brand trust and visibility across health and wellness networks.
Marketing Strategy Manager at ACIBA EMG Group Hospital
September 1, 2023 - October 13, 2025Defined and executed digital strategies (SEO, Meta Ads, influencer marketing), boosting qualified leads by +45% YoY in the French market. Optimized website UX and content, increasing engagement time by +30% and improving lead conversion. Created high-performing assets (landing pages, social media, newsletters, videos) supporting patient education and acquisition. Built strong partnerships with clinics and media, enhancing brand trust and visibility across health & wellness networks.
Marketing Strategy Manager at ACIBA EMG Group Hospital
September 1, 2023 - October 13, 2025Defined and executed digital strategies (SEO, Meta Ads, influencer marketing), boosting qualified leads by +45% YoY in the French market. Optimized website UX and content, increasing engagement time by +30% and improving lead conversion. Created high-performing assets (landing pages, social media, newsletters, videos) supporting patient education and acquisition. Built strong partnerships with clinics and media, enhancing brand trust and visibility across health & wellness networks.
Head of International Marketing & Business Development at ACIBA EM GROUP HOSPITAL
September 30, 2023 - October 13, 2025Led the Paris office: managed the setup, structured the marketing team, and developed local initiatives adapted to the French market. Coordinated international marketing projects: managed the marketing strategy for French and Arabic-speaking countries, tailoring campaigns to local needs.
Head of International Marketing & Business Development at ACIBA EM GROUP HOSPITAL
September 30, 2023 - October 13, 2025Led the Paris office: managed the setup, structured the marketing team, and developed local initiatives adapted to the French market. Coordinated international marketing projects: managed the marketing strategy for French and Arabic-speaking countries, tailoring campaigns to local needs. Negotiated and managed strategic partnerships: maintained and developed relationships with local and international partners to support group growth in Europe and the Middle East. Organized medical seminars and events: coordinated medical seminars and conferences to promote services and strengthen relationships with partners and clients. Created marketing materials: designed brochures, videos, presentations, and other visual materials to support campaigns and events. Managed the digital marketing strategy: continued overseeing SEO, SEM, social media campaigns, and email marketing to enhance visibility and brand awareness.
Head of International Marketing & Business Development at ACIBA Group Hospital
September 1, 2023 - October 14, 2025Led the Paris office: managed the setup, structured the marketing team, and developed local initiatives adapted to the French market. Coordinated international marketing projects: managed the marketing strategy for French and Arabic-speaking countries, tailoring campaigns to local needs. Negotiated and managed strategic partnerships with local and international partners to support group growth in Europe and the Middle East. Organized medical seminars and events: coordinated medical seminars and conferences to promote services and strengthen relationships with partners and clients. Created marketing materials: designed brochures, videos, presentations, and other visual materials to support campaigns and events. Managed the digital marketing strategy with SEO, SEM, social media campaigns, and email marketing to enhance visibility and brand awareness.
Head of Digital Marketing & Business Development at ACIBA Group Hospital
September 1, 2023 - PresentDeveloped and executed digital marketing campaigns for French and Arabic-speaking markets, focusing on SEO, SEM, content creation, and social media marketing. Monitored campaign performance and adjusted strategies to optimize ROI. Launched the group's international offices (Algeria & Morocco), coordinating with local teams and developing local strategies. Negotiated strategic partnerships (e.g., Algerian Social Security Fund in 2022) to expand presence in Algeria. Organized international events (exhibitions, seminars, medical conferences) to promote the group's image and build long-term relationships with partners and clients. Created marketing materials (brochures, videos, presentations, etc.). Managed the digital marketing strategy across channels including SEO, SEM, social media, and email marketing.
Marketing Strategy Manager at ACIBA EMG Group Hospital
September 1, 2021 - September 1, 2023Led marketing strategy and brand development; built digital marketing framework; supported remote campaigns and multi-market launches (Casablanca and London); managed cross-channel branding, content, and CRM workflows.
Business Development & Marketing Manager at ACIBA EMG Group Hospital
September 1, 2023 - PresentOverseeing business development and marketing for the hospital network; hybrid work arrangement; led cross-channel campaigns, branding initiatives, and partner engagements across Europe.
Marketing Strategy Manager at Acıbadem Group Hospital
September 1, 2021 - September 30, 2023Design and execution of brand and digital strategy that enabled the successful opening of information offices in Casablanca (March 2022) and London (May 2022). Built the digital marketing foundation (SEO, content strategy, CRM and automation workflows) for several complex medical specialties, optimizing the patient journey from teleconsultation to treatment. Conducted strategic market analysis with key recommendations to support expansion plans, including future launches in Paris and Algiers.
September 1, 2023 - December 31, 2025
On-site events, digital campaigns and local media relations for the new entity. Leadership of multi-channel acquisition initiatives in francophone markets, including strategic guidance for campaigns dedicated to the Algerian market. Partnership management: design and deployment of strategic partnerships and post-launch affiliate programs to strengthen lead generation and business growth in European and North Africa.
Education
Bachelor's Degree in Marketing and Business Management at ESG Business School Paris
January 11, 2030 - January 1, 2019Bachelor's degree in Marketing and Business Management at ESG Business School Paris
January 11, 2030 - January 1, 2019Master's degree in Marketing and Business Management at ESG Business School Paris
January 1, 2021 - October 13, 2025Master in Marketing and Business Management at ESG Paris
September 1, 2023 - October 13, 2025Bachelor in Marketing and Business Management at ESG Paris
January 11, 2030 - January 1, 2019Master Degree at ESG Business School Paris
January 11, 2030 - January 1, 2021Master's Degree at ESG Business School Paris
January 1, 2021 - October 14, 2025Master's Degree at ESG Business School Paris
January 11, 2030 - January 1, 2021Master's Degree at ESG Business School
January 1, 2021 - May 26, 2026Qualifications
Master's Degree in Marketing and Business Management
September 1, 2023 - October 13, 2025Master's Degree
January 11, 2030 - January 1, 2021Master's Degree
January 11, 2030 - October 13, 2025Industry Experience
Healthcare, Media & Entertainment, Professional Services, Education, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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