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I’m Mafalda Lisboa, a passionate marketing practitioner with a keen interest in brand strategy and innovation. I thrive on turning data into actionable insights and blending rigorous analysis with creative direction to craft disruptive, customer-centric strategies. I’m eager to join a dynamic team focused on delivering exceptional value to consumers by challenging industry standards and building strong digital brands across social media, product care, and consumer engagement. My experience across influencer marketing, product care, and events across Europe has equipped me with a hands-on, results-driven approach.…I’m Mafalda Lisboa, a passionate marketing practitioner with a keen interest in brand strategy and innovation. I thrive on turning data into actionable insights and blending rigorous analysis with creative direction to craft disruptive, customer-centric strategies. I’m eager to join a dynamic team focused on delivering exceptional value to consumers by challenging industry standards and building strong digital brands across social media, product care, and consumer engagement. My experience across influencer marketing, product care, and events across Europe has equipped me with a hands-on, results-driven approach.

Mafalda Lisboa

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +2

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I’m Mafalda Lisboa, a passionate marketing practitioner with a keen interest in brand strategy and innovation. I thrive on turning data into actionable insights and blending rigorous analysis with creative direction to craft disruptive, customer-centric strategies. I’m eager to join a dynamic team focused on delivering exceptional value to consumers by challenging industry standards and building strong digital brands across social media, product care, and consumer engagement. My experience across influencer marketing, product care, and events across Europe has equipped me with a hands-on, results-driven approach.…I’m Mafalda Lisboa, a passionate marketing practitioner with a keen interest in brand strategy and innovation. I thrive on turning data into actionable insights and blending rigorous analysis with creative direction to craft disruptive, customer-centric strategies. I’m eager to join a dynamic team focused on delivering exceptional value to consumers by challenging industry standards and building strong digital brands across social media, product care, and consumer engagement. My experience across influencer marketing, product care, and events across Europe has equipped me with a hands-on, results-driven approach.

Available to hire

I’m Mafalda Lisboa, a passionate marketing practitioner with a keen interest in brand strategy and innovation. I thrive on turning data into actionable insights and blending rigorous analysis with creative direction to craft disruptive, customer-centric strategies.

I’m eager to join a dynamic team focused on delivering exceptional value to consumers by challenging industry standards and building strong digital brands across social media, product care, and consumer engagement. My experience across influencer marketing, product care, and events across Europe has equipped me with a hands-on, results-driven approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Italian

Advanced

Spanish; Castilian

Intermediate

Work Experience

Social Media & Influencer Marketing Manager at Comunicação Àparte

December 1, 2024 - June 1, 2025

Shaped the agency’s early development, built portfolios of talents and services, expanded its network and partnerships, and secured key opportunities through outreach and negotiations; Scouted and recruited influencers for the agency and supported their growth through audience analysis, content direction, and performance reporting; developed individual strategies for each profile and secured paid collaborations; managed influencer-brand relationships, overseeing negotiations, campaign execution, and performance tracking to maximize ROI; assisted influencers with scriptwriting and on-site content creation; organized influencer participation at brand events; pitched and executed social media strategies to help businesses build a strong digital presence.

Social Product Care Intern at Philip Morris International

September 1, 2023 - September 1, 2024

Collaborated with the global Product team to enhance local Product Care and Service Warranty policies, offering data-driven insights and strategic recommendations to drive improvements and optimize customer satisfaction; conducted data analysis using Microsoft Excel and Power BI to facilitate decision-making in strategic initiatives; developed and delivered PowerPoint presentations for cross-department stakeholders; created a monthly department newsletter highlighting key initiatives and KPIs; served as the primary point of contact for retail store workers across 25 stores and field agents, ensuring stock accuracy and system efficiency.

Sales Promoter at Summer Festivals (NOS Alive, NOS Primavera Sound, MEO Kalorama)

January 1, 2022 - January 1, 2023

Maintained brand standards and consistent product presentation across festivals; addressed customer concerns and resolved challenges; managed stock and inventory in the bar to meet demand effectively.