Hi, I’m Maz! I’m a senior marketing strategist with many years of experience helping B2B and B2C businesses translate ambitious goals into focused, executable go-to-market plans. I’ve worked across a broad range of marketing disciplines—digital, content, ABM, and sales enablement—often acting as the strategic glue between sales, operations, and leadership teams. My strength isn’t owning one narrow channel; it’s understanding how the pieces fit together, where effort is best spent, and how to adapt strategy to different regions, audiences, and levels of maturity. I’ve partnered with large, complex clients as well as local service businesses, non-profits, and scaling SaaS businesses. As such, I'm comfortable operating in environments where clarity, prioritisation, and judgment matter more than playbooks.…

Mary-Anne (Maz) Farah

Hi, I’m Maz! I’m a senior marketing strategist with many years of experience helping B2B and B2C businesses translate ambitious goals into focused, executable go-to-market plans. I’ve worked across a broad range of marketing disciplines—digital, content, ABM, and sales enablement—often acting as the strategic glue between sales, operations, and leadership teams. My strength isn’t owning one narrow channel; it’s understanding how the pieces fit together, where effort is best spent, and how to adapt strategy to different regions, audiences, and levels of maturity. I’ve partnered with large, complex clients as well as local service businesses, non-profits, and scaling SaaS businesses. As such, I'm comfortable operating in environments where clarity, prioritisation, and judgment matter more than playbooks.…

Available to hire

Hi, I’m Maz!

I’m a senior marketing strategist with many years of experience helping B2B and B2C businesses translate ambitious goals into focused, executable go-to-market plans. I’ve worked across a broad range of marketing disciplines—digital, content, ABM, and sales enablement—often acting as the strategic glue between sales, operations, and leadership teams.

My strength isn’t owning one narrow channel; it’s understanding how the pieces fit together, where effort is best spent, and how to adapt strategy to different regions, audiences, and levels of maturity.

I’ve partnered with large, complex clients as well as local service businesses, non-profits, and scaling SaaS businesses. As such, I’m comfortable operating in environments where clarity, prioritisation, and judgment matter more than playbooks.

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Language

English
Fluent

Work Experience

Digital Strategy Manager at Terra — Digital Marketing Agency
November 1, 2023 - Present
Operate as a senior marketing and messaging lead for organisations ranging from scaling and purpose-led businesses to large, complex enterprises. - Lead messaging and positioning work to clarify value propositions, audiences, and calls to action across websites and sales-facing materials - Conduct competitive and market analysis to identify differentiation and messaging gaps - Translate strategic direction into focused, executable weekly, monthly, and quarterly priorities - Support visibility and engagement through LinkedIn, thought leadership, email marketing, and re-engagement of existing audiences - Provide clear weekly updates tied to agreed outcomes (visibility, engagement, qualified interest)
Creative Manager at Era — Digital Marketing Agency
August 1, 2022 - November 1, 2023
Led cross-functional teams (design, copywriting, analytics) to deliver cohesive, high-impact campaigns; ensured consistency and relevance across channels while maintaining brand integrity.
Content Manager at Era — Digital Marketing Agency
August 1, 2021 - August 1, 2022
Owned content-led marketing initiatives supporting acquisition and sales conversions; collaborated with CRM and analytics to connect content to funnel outcomes; established repeatable processes for webinars, campaigns, and content launches.
Content Manager at Murray Dare Marketing Consultancy
January 1, 2020 - January 1, 2021
Directed content strategy and production to support client acquisition and engagement; coordinated with clients and internal teams to ensure messaging and asset quality.
Content Specialist at Thunderfoot
January 1, 2019 - January 1, 2020
Developed content assets and campaigns for client programs; collaborated with creative and marketing teams to drive demand and brand awareness.
Copy Writer at DeNove LLP
January 1, 2017 - January 1, 2019
Produced copy across marketing materials, campaigns, and client communications; supported regulated and commercially sensitive environments with clear, concise messaging.
Senior Marketing Consultant at Self-Employed
January 1, 2016 - Present
Worked independently with non-profits, service-based organisations, consultancies, and SaaS companies across EMEA to provided senior marketing support where internal teams lacked capacity or clarity.

Education

Master's in Writing at University of Cambridge
January 11, 2030 - January 21, 2026
Professional Diploma in Digital Marketing at Digital Marketing Institute
February 10, 2024 - February 1, 2025

Qualifications

Certified Digital Marketing Specialist — Search Engine Management
January 11, 2030 - January 21, 2026
Certified Digital Marketing Specialist — Social Media Management
January 1, 2025 - December 16, 2025

Industry Experience

Software & Internet, Professional Services, Other, Financial Services, Healthcare, Life Sciences, Non-Profit Organization, Real Estate & Construction, Transportation & Logistics, Telecommunications, Travel & Hospitality
    paper Celandine Wood Animal Rescue — Paid Media, Local SEO & Fundraising Strategy
    • Ideated, launched, and managed Meta advertising campaigns for [Celandine Wood Animal Rescue](https://www.twine.net/signin creating an animal sponsorship programme.
    • Raised £32k in donations within months, with a strong proportion coming from recurring contributions.
    • Managed local SEO and ongoing Google Business Profile optimisation and management.
    paper Otsuka Precision Health — Brand, GTM & LinkedIn Strategy
    • Acted as lead marketing strategist for [Otsuka Precision Health](https://www.twine.net/signin supporting launch and growth of a new brand.
    • Defined brand identity, messaging strategy, and go-to-market (GTM) approach.
    • Led LinkedIn strategy across company and executive profiles, including thought leadership planning.
    • Delivered monthly reporting and supported lead generation.
    paper John Fraser Restaurants — Local SEO, AEO & Digital Optimisation
    • Led local search strategy for [John Fraser Restaurants](https://www.twine.net/signin across multiple properties in Central New York and Boston’s Financial District.
    • Owned local SEO, Google Business Profile optimisation, review management, and listings management.
    • Supported technical SEO, AEO optimisation, and CRO recommendations to improve discovery and bookings.
    paper Stifel Bank — Lead Marketing Strategy, SEO & AEO
    • Served as lead marketing strategist for [Stifel Bank](https://www.twine.net/signin owning direction and performance across key channels.
    • Led SEO and AEO strategy, with AEO positioned as a major growth priority.
    • Advocated for and implemented Profound (AEO visibility tool), actively managing analysis and reporting.