Created content and supported targeted marketing campaigns for internal and external audiences; managed the social media calendar, coordinating posts across platforms to maintain consistent and timely communication; developed scripts and storyboards for video assets, collated creative assets, and led briefing sessions with the media team to support production; contributed to the development of communications strategies across campaign levels with CRM tools to enhance targeting and retention; maintained and updated websites and social pages with focus on UX/SEO; optimized landing and campaign pages; trained in EPiServer and implemented site updates; coordinated email flows for Open Events, graduation, alumni engagement, and welcome campaigns; supported cross-channel campaign delivery and analytics for strategic decisions; collaborated with legal and senior stakeholders.

Communications and Administration at Coventry County Council

January 1, 2020 - January 1, 2021

Worked with stakeholders to strengthen awareness and online presence; contributed to online content strategies and communications; supported administration and coordination of digital initiatives and campaigns.

Marketing Campaign Lead at Coventry University Group

January 1, 2021 - January 1, 2025

Led end-to-end marketing and brand campaigns for the Coventry University Group, promoting the Cuba brand across multiple campuses and sub-brands. Created content and supported targeted campaigns for internal and external audiences, ensuring alignment with brand messaging and engagement goals. Managed the social media calendar and coordinated posts across platforms; developed briefs with the media team and contributed to the communications strategy. Produced visual assets, including brochures and print materials, and planned events; scheduled crews and lectures and provided on-the-day event support. Coordinated cross-channel campaign delivery with CRM-driven targeting, updated landing pages and CMS content to ensure accuracy and performance, and supported SEO initiatives. Worked with senior stakeholders and legal teams to ensure brand compliance and timely delivery of all campaign components.