Available to hire
I am Massimo Agostinis, a results-driven marketing leader with more than 25 years of experience in brand management, multichannel strategy, and cross-functional leadership across Europe. I excel at turning complex scientific data into compelling stories that resonate with patients, physicians, and partners, and I thrive when building strong teams and partnerships across international networks.
I am passionate about strategic marketing, product launches, and scaling initiatives that deliver sustainable growth for healthcare brands. I enjoy transforming challenges into opportunities and guiding organizations through transformation, digitalization, and continuous improvement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Italian
Fluent
Work Experience
Corporate Head of Marketing – Wound&Skin care / Established products at FIDIA Farmaceutici
July 1, 2023 - November 8, 2025Lead brand management for the wound and skin care portfolio, define and implement international marketing strategies, set targets for new product launches, and support other brands with global strategic direction. Manage budgeting and collaborate continuously with international affiliates, partners, and internal departments (Scientific, Sales, Regulatory, Purchasing). Design and implement international marketing strategies and support multichannel marketing initiatives (digital, social). Negotiate partnerships and BD&L opportunities.
Integration Officer (Executive) at FIDIA Farmaceutici
July 31, 2023 - July 31, 2023Responsible for the process of integrating acquired businesses, exploiting and revamping new opportunities, and accelerating alignment with the company philosophy. Mainly focused on the Polish affiliate rollout.
Marketing Manager Italy (Executive) – ORTHO/CNS/GYN /AESTETHIC at FIDIA Farmaceutici
October 31, 2022 - October 31, 2022Marketing management for Italian market across ORTHO/CNS/GYN/AESTHETIC lines, developing and executing local campaigns and ensuring alignment with corporate strategy.
Marketing Director (Executive) at CNS/GYN/CVS/ORTHO ITALFARMACO
August 31, 2021 - August 31, 2021Led brand management and marketing strategy development for CNS, GYN, CVS, and ORTHO portfolios; defined market targets and opportunities for new products; coordinated internal and international partnerships; oversaw multichannel marketing initiatives.
Marketing Manager (Primary Care & Hospital) at ITALFARMACO
December 31, 2012 - December 31, 2012Managed brand portfolios for Primary Care and Hospital segments; defined marketing strategies; collaborated with partners and internal teams; led multichannel marketing.
Region Europe Brand Director at NOVARTIS AG
May 31, 2007 - May 31, 2007Directed European region brands and marketing strategy for PREXIGE (Cox2 inhibitor) and related portfolios.
Marketing Manager – Milan at NOVARTIS FARMA
February 28, 2006 - February 28, 2006Marketing management across Respiratory, Bone/Osteoporosis, Inflammation, and Gastro-IBS portfolios; planned launches and promotions.
Sr. Brand Manager at PHARMACIA / PFIZER
May 31, 2003 - May 31, 2003Inflammation portfolio focus (Cox2 inhibitors) with emphasis on Celebrex, Bexstra, and Dynastat; regional responsibilities in Milan/Rome/New York area.
Brand Manager at PHARMACIA
August 31, 2002 - August 31, 2002Hospital care portfolio (CVS) – Heparin/ATIII; development of brand plans and cross-functional collaboration.
Jr. Brand Manager at ITALFARMACO
December 31, 2000 - December 31, 2000Milan area – Hospital care (Vascular) – Iloprost; supported brand activities and launches.
Product Specialist at ROTTAPHARM
December 31, 1998 - December 31, 1998Milan area –REP specialist for CVS, Gynecology and Orthopedics; CaA antagonists, HRT, Glucosamine.
REP at ESSEX (SCHERING PLOUGH)
December 31, 1997 - December 31, 1997Milan area – Primary care; Dermatology and Allergology products (Gentalyn, Gentalyn Beta/Claritin).
Corporate Head of Marketing – Wound&Skin care at FIDIA Farmaceutici
July 1, 2023 - November 8, 2025Led brand management for established products with emphasis on multichannel marketing, defined and implemented international marketing strategies, and managed budgets. Coordinated cross-functional efforts with international affiliates, Scientific, Sales, Regulatory, and Purchasing teams. Supported multichannel marketing (digital, social) and negotiated BD&L deals, guiding product lifecycle and international go-to-market plans.
Integration Officer (Executive) at FIDIA Farmaceutici
July 1, 2023 - July 1, 2023Led the integration of acquired businesses, revamping opportunities and accelerating alignment with company philosophy. Primarily focused on the Polish affiliate rollout and cross-border integration.
Marketing Manager Italy (Executive) – ORTHO/CNS/GYN/AESTHETIC at FIDIA Farmaceutici
October 1, 2022 - October 1, 2022Steered marketing activities for Italian portfolio across Ortho, CNS, Gyn and Aesthetic segments; defined strategies, budgets and multichannel campaigns; supported new product launches and collaborated with international teams.
Marketing Director (Executive) CNS/GYN/CVS/ORTHO at ITALFARMACO
August 31, 2021 - August 31, 2021Directed marketing strategy for multiple therapeutic areas, managed budget, and fostered internal and international partnerships with Scientific, Sales, Regulatory and Purchasing teams; led multichannel marketing initiatives and B2C direct-to-consumer efforts.
Brand Manager – Milan at PHARMACIA
August 31, 2002 - August 31, 2002Managed hospital care products (CVS) including Heparin/ATIII; supported vascular indications.
Corporate Head of Marketing at FIDIA Farmaceutici
July 1, 2023 - November 10, 2025Head of marketing for wound care and established products, focused on the multichannel program. Responsibilities include brand management coordination, marketing strategy definition and implementation, international target setting for new launches, budget control, and collaboration with international affiliates and cross-functional departments (Scientific, Sales, Regulatory, Purchasing). Design and implementation of international marketing strategy and support to multichannel/ digital initiatives; BD&L negotiations.
Marketing Manager Italy (Executive) – ORTHO/CNS/GYN /AESTHETIC at FIDIA Farmaceutici
October 31, 2022 - October 31, 2022Marketing management for Italy across ORTHO, CNS, GYN and aesthetic segments; strategy development, product launches, and coordination with international teams; multichannel marketing support.
Corporate Head of Marketing – Wound&Skin care at FIDIA Farmaceutici
July 1, 2023 - November 12, 2025Lead brand management and marketing strategy for Wound & Skin care products, with emphasis on establishing and managing the multichannel program; coordinate international marketing efforts; oversee budget; collaborate with international affiliates, scientific department, Sales, Regulatory, Purchasing; design and implement international marketing strategies; support multichannel marketing (digital, social); negotiate with partners for BD&L deals.
Sr. Brand Manager – Milan/Rome/New York greater area at PHARMACIA / PFIZER
May 31, 2003 - May 31, 2003Inflammation (Cox-2 inhibitors) portfolio management with focus on Celebrex/Bextra/Dynastat; cross-market coordination for major brands.
Integration Officer (Executive) at FIDIA Farmaceutici
October 1, 2022 - January 31, 2023Responsible for the integration of acquired businesses, exploiting and revamping new opportunities, facilitating and accelerating alignment with the company's philosophy, with a focus on the Polish affiliate rollout.
Marketing Manager Italy (Executive) at FIDIA Farmaceutici
January 1, 2022 - October 31, 2022Managed marketing activities for Italy, coordinating brand strategies, market opportunities, product launches, and international collaboration with partners and cross-functional departments.
Marketing Director (Executive) at ITALFARMACO
December 1, 2012 - August 31, 2021Led brand management, defined and implemented marketing strategies for products and the company, defined targets and market opportunities for new products with international scope, budget control, continuous collaboration with local and international partners, internal/external partnerships with Scientific, Sales, Regulatory, Purchasing, etc., strategy design/implementation (marketing) international, Multichannel marketing (digital, social, etc.), negotiations with partners for possible deals, B2C direct to consumer.
Marketing Manager (Primary Care & Hospital) at ITALFARMACO
June 1, 2007 - December 31, 2012Marketing management for Primary Care and Hospital segments; responsibilities included brand management, strategies for products, budget oversight, collaboration with partners and cross-functional teams, multichannel marketing, and B2C direct-to-consumer activities.
Global Brand Manager at NOVARTIS AG
March 1, 2006 - May 31, 2007Global brand management across EU region; launched Prexige as 'the new Voltaren', coordinating brand strategies across markets, cross-functional partnerships.
Marketing Manager at NOVARTIS FARMA
May 1, 2003 - February 28, 2006Marketing management for Respiratory, then Bone-Osteoporosis, Inflammation, Gastro-IBC areas; brand development and market execution.
Sr. Brand Manager at PFIZER
September 1, 2002 - May 31, 2003Sr. Brand Manager – Inflammation (Cox2 inhibitors) portfolio; brand leadership for the US market; coordination with global teams.
Brand Manager at PHARMACIA
January 1, 2001 - August 31, 2002Brand management for Hospital care (CVS) within CVS/Hospital portfolio.
Jr. Brand Manager at ITALFARMACO
January 1, 1999 - December 31, 2000Jr. Brand Manager – Milan area; Hospital care (Vascular & Rare disease).
ISF/REP Specialist at ESSEX (SCHERING PLOUGH)
June 1, 1997 - December 31, 1997REP (Dermatology - Allergology) – Milan area.
Education
Post Graduate Course in Pharmaceutical Marketing at SDA Bocconi - Milan
January 1, 2000 - December 31, 2000University Degree in Pharmacy at Università degli Studi Milan
January 1, 1990 - December 31, 1997Post Graduate Course in Pharmaceutical Marketing at SDA Bocconi
January 1, 2000 - December 31, 2000University Degree in Pharmacy at Università degli Studi Milan
January 1, 1990 - December 31, 1997High School Diploma (Maturità Scientifica) at S. Allende Secondary State School
January 1, 1984 - December 31, 1989Post Graduate Course in Pharmaceutical Marketing at SDA Bocconi - Milan
January 1, 2000 - December 1, 2000University Degree in Pharmacy at Università degli Studi Milan
January 1, 1990 - January 1, 1997High School Diploma (Maturità Scientifica) at S. Allende Secondary State School
January 1, 1984 - January 1, 1989University Degree in Pharmacy at Università degli Studi Milan
January 1, 1990 - January 1, 1997Post Graduate Course in Pharmaceutical Marketing at SDA Bocconi - Milan
January 1, 2000 - December 31, 2000Post Graduate Course in Pharmaceutical Marketing at SDA Bocconi
January 1, 2000 - December 31, 2000University Degree in Pharmacy at Università degli Studi Milano
January 1, 1990 - December 31, 1997High School Diploma (Maturità Scientifica) at S. Allende Secondary State School
January 1, 1984 - December 31, 1989Vascular Surgery course at Université Claude Bernard Lyon1
January 1, 1996 - December 31, 1997University Degree in Pharmacy at Università degli Studi Milano
January 1, 1990 - December 31, 1997Post Graduate Course in Pharmaceutical Marketing at SDA Bocconi
January 1, 2000 - December 31, 2000Vascular Surgery course at Université Claude Bernard Lyon 1
January 1, 1996 - December 31, 1997High School Diploma (Maturità Scientifica) at S. Allende Secondary State School
January 1, 1984 - December 31, 1989Qualifications
Post Graduate Course in Pharmaceutical Marketing
January 11, 2030 - November 8, 2025Two-year Postgraduate Course in Vascular Surgery
January 11, 2030 - November 8, 2025ORTHO Cadaver Lab Experience
January 1, 1999 - November 8, 2025Guidelines on SARS-CoV-2 thrombotic side effects (Italian Health Authorities)
January 1, 2021 - September 30, 2021Tribute to drafting the Italian Healt h Authorities guidelines about SARS-CoV2 regarding possible thrombotics side effects
Communication in Healthcare – professional courses
January 1, 1999 - November 8, 2025Post Graduate Course in Pharmaceutical Marketing
January 1, 2000 - December 1, 2000University Degree in Pharmacy
January 1, 1990 - January 1, 1997High School Diploma (Maturità Scientifica)
January 1, 1984 - January 1, 1989Post Graduate Course in Pharmaceutical Marketing
January 1, 2000 - December 31, 2000Vascular Surgery course
January 1, 1996 - December 31, 1997Post Graduate Course in Pharmaceutical Marketing
January 1, 2000 - December 31, 2000Industry Experience
Healthcare, Life Sciences, Professional Services, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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