Chocolate Brand Packaging Design

Mahdi Ghasempour
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In this project, I designed three versions of the packaging for three different chocolate flavors. I focused mainly on the characters featured on each package.

For the first package, the character is a formally dressed man. He looks serious and authoritative. This package is designed for the hazelnut flavor, and his hat is inspired by the shape of a hazelnut. I thought this type of character would be a good fit for the flavor.

![AM 1](https://www.twine.net/signin

For the second package, as you can see, we have an ancient character. She is a woman with red skin. This one is designed for the raspberry flavor. If you look closely at the image, you can see that the top part of her hair resembles a raspberry. The overall character is also designed to evoke the feeling and character of the flavor.

![AM 1](https://www.twine.net/signin

For the last package, we have a casual character. She looks lovely and friendly. This package is designed for the caramel flavor, and as you might have noticed, her hair is made of caramel. I thought this character would represent a large part of the people who love this flavor.

![AM 1](https://www.twine.net/signin

I designed these characters based on the feelings and emotions I associate with each flavor. I hope you enjoyed it.