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Hi, I’m Mahdi Sedighi, a results-driven digital marketing specialist with over 4 years of experience across leading Iranian tech firms in both B2B and B2C domains, including advertising and food delivery. I thrive in fast-paced, tech-powered environments and love turning data into actionable campaigns that deliver measurable growth while collaborating with cross-functional teams.…

Mahdi Sedighi

Digital Marketer, Performance Marketer, Growth Marketer, +3

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Hi, I’m Mahdi Sedighi, a results-driven digital marketing specialist with over 4 years of experience across leading Iranian tech firms in both B2B and B2C domains, including advertising and food delivery. I thrive in fast-paced, tech-powered environments and love turning data into actionable campaigns that deliver measurable growth while collaborating with cross-functional teams.…

Available to hire

Hi, I’m Mahdi Sedighi, a results-driven digital marketing specialist with over 4 years of experience across leading Iranian tech firms in both B2B and B2C domains, including advertising and food delivery. I thrive in fast-paced, tech-powered environments and love turning data into actionable campaigns that deliver measurable growth while collaborating with cross-functional teams.

Skills

Google Ads

DaVinci Resolve Studio

GA4

YouTube

Looker Studio

Experience Level

Google Ads

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Advanced

Persian

Fluent

Turkish

Advanced

Swedish

Beginner

Work Experience

Digital Marketing Specialist at Stockholm Coffee Roastery

June 20, 2025 - Present

Launched full-funnel Google Ads campaigns in multi-market Nordics with localized strategy and messaging. Improved CPL, CAC and ROAS accuracy by 15% through auditing and integrating Shopify with Google Ads. Enhanced campaign performance by integrating AI-driven automation and creative optimization, generating high-performing ad variations and streamlining workflows to deliver measurable growth.

Digital Marketing Specialist at Snapp Food Tehran

July 20, 2024 - Present

Led performance and branding campaigns across 10 markets, generating 5-minute paid ads. Acquired over 1M leads and 250K users in 10 days through a partnership campaign while optimizing CAC and CPA. Executed retargeting strategies, improving user retention by 25%. Managed and customized landing pages using WordPress for localized campaigns to improve user experience and conversion rates. Optimized lead generation campaigns leveraging AI-powered tools to reduce acquisition costs by 10%, improve targeting, and scale retargeting strategies.

Performance Marketing Specialist at Okala Tehran

December 20, 2023 - Present

Led 360° data-driven campaigns with paid ads across networks; improved CTR by 20% and reduced CPA by 10%. Drove 150K in revenue by executing and optimizing campaigns using Google Display, Demand Gen, and PMAX. Collaborated with design and content teams to develop engaging motion graphics and videos.

Performance Marketing Specialist at Standout Coffee

June 20, 2025 - Present

Led full-funnel Google Ads campaigns across Nordic markets with localized strategies; improved CPC and ROAS by 15% through audit, optimization, and AI-powered automation and creative optimization. Integrated Shopify with Google Ads, optimized CAC and CPO, and built landing pages in WordPress to boost user experience and conversions. Executed retargeting, produced motion graphics and videos with the design/content teams, and maintained data-driven dashboards to monitor KPIs and report progress.

Performance Marketing Specialist at SnapppFood

July 20, 2024 - Present

Collaborated on 360° data-driven campaigns across paid networks; improved CTR by 20% and reduced CAC by 10%. Drove 150K in output by executing and optimizing campaigns using Google Display, Demand Gen, and PMAX. Reached over 1M leads and 250K users within 10 days via a partnership campaign, while optimizing CAC and CPO. Coordinated with design/content teams to develop engaging motion graphics and videos; managed landing pages and optimization efforts.

Performance Marketing Specialist at Okala

December 20, 2023 - Present

Drove growth through 360° data-driven campaigns with paid ads across networks; improved CTR by 20% and reduced CPA by 10%. Executed and optimized campaigns using Google Display, Demand Gen, and PMAX. Collaborated with design/content teams to develop engaging motion graphics and videos.

Digital Marketer at MAAT Marketing Agency

June 20, 2019 - Present

Boosted online service adoption by 40% through digital transformation strategies. Conducted audience research, managed budgets, and oversaw campaign execution timelines. Built client-facing reports and worked closely with account managers and ad ops to ensure delivery targets were met.

Digital Marketing Specialist at Standout Coffee

June 1, 2025 - November 27, 2025

Launched full-funnel Google Ads campaigns across multi-markets in Nordics with localized strategy and messaging. Improved CPA by 15% by auditing and integrating Shopify with Google Ads. Enhanced campaign performance and efficiency by AI-driven automation and creative optimization to generate high-performing ad variants, streamline workflows, and deliver measurable growth.

Digital Marketer at MAAT Marketing Agency

June 1, 2019 - November 27, 2025

Advertising agency boosted online service adoption by 40% through digital transformation strategies. Conducted audience research, managed budgets, and oversaw campaign execution timelines.

Campaign Manager at TapSell

December 1, 2023 - November 27, 2025

Tehran, Iran Campaign Manager at Iran's leading advertising agency. Increased ad campaign efficiency by 30% by optimizing ads on TapSell DSP platform. Designed and optimized media plans in fintech, tourism, and online shopping domains. Tracked campaign KPIs, and coordinated with creatives for better engagement. Built client-facing reports and worked with account managers and ad operations to ensure delivery targets were met.

Performance Marketing Specialist at Okala

December 20, 2023 - November 27, 2025

Drove 150K by executing and optimizing campaigns using Google Display, Demand Gen, and PMAX. Collaborated with design and content teams to develop engaging motion graphics and videos.