Founding Software Engineer, Octane at LAAM Technologies

Spearheaded ideation and development of Octane, a self-service platform for fashion vendors to create their stores with custom domains. Achieved 99.9% uptime and 50k+ daily active users, generating approximately 3M in daily revenue. Automated vendor onboarding and domain renewal using Google Cloud compute clients, reducing onboarding time from 15 days to 10 minutes. Implemented an in-house event streaming service for tracking user behavior data using Google Cloud Pub/Sub, Cloud Storage, Dataflow, and BigQuery, cutting data-tracking costs by 40%. Developed a custom single IP solution to onboard and serve unlimited store domains via SSL certificate maps, eliminating 100% of operational manual hours. Led full-stack development of CMS for vendors to manage website content, unlocking PKR 10 million in monthly revenue. Revamped entity filters and arrivals listing pages on the marketplace website via Elasticsearch aggregation buckets, boosting catalog discoverability and conversion by 8.4%. E