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I'm Maia Watson, a content creator with 5+ years of experience producing short-form video, educational posts, and platform-native creative for brands across Meta, TikTok, and other social channels. I'm highly collaborative, thrive in fast-paced environments, and enjoy turning ideas into clear, engaging content. I adjust creative based on feedback and performance, with a strong eye for storytelling, pacing, and simple visual explanations.…I'm Maia Watson, a content creator with 5+ years of experience producing short-form video, educational posts, and platform-native creative for brands across Meta, TikTok, and other social channels. I'm highly collaborative, thrive in fast-paced environments, and enjoy turning ideas into clear, engaging content. I adjust creative based on feedback and performance, with a strong eye for storytelling, pacing, and simple visual explanations.

Maia Watson

Content Creator, Video Editor, Social Media Manager, +2

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I'm Maia Watson, a content creator with 5+ years of experience producing short-form video, educational posts, and platform-native creative for brands across Meta, TikTok, and other social channels. I'm highly collaborative, thrive in fast-paced environments, and enjoy turning ideas into clear, engaging content. I adjust creative based on feedback and performance, with a strong eye for storytelling, pacing, and simple visual explanations.…I'm Maia Watson, a content creator with 5+ years of experience producing short-form video, educational posts, and platform-native creative for brands across Meta, TikTok, and other social channels. I'm highly collaborative, thrive in fast-paced environments, and enjoy turning ideas into clear, engaging content. I adjust creative based on feedback and performance, with a strong eye for storytelling, pacing, and simple visual explanations.

Available to hire

I’m Maia Watson, a content creator with 5+ years of experience producing short-form video, educational posts, and platform-native creative for brands across Meta, TikTok, and other social channels.

I’m highly collaborative, thrive in fast-paced environments, and enjoy turning ideas into clear, engaging content. I adjust creative based on feedback and performance, with a strong eye for storytelling, pacing, and simple visual explanations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Executive Assistant, National Sales at VinFast Canada

August 31, 2025 - August 31, 2025

Supported marketing, sales, and operations through research, creative judgement, content coordination, and cross-team communication. Conducted market research to inform messaging, audience positioning, and campaign planning. Contributed to the creation and rollout of social campaign decks by gathering insights, drafting slides, and shaping story flow. Collaborated with Marketing on ad concepts and digital campaign materials, offering feedback on copy, visuals, and overall clarity. Assisted with design needs, ensuring assets followed brand guidelines and supported campaign objectives. Prepared internal briefs, reports, and presentations used across teams to guide campaign execution and decision-making.

Professional Triathlete & Content Creator at Self-employed

January 1, 2025 - November 16, 2025

Produce multi-platform creative for brand partnerships with a focus on educational, UGC-style, and conversion-minded content. Develop high-volume short-form video (hooks, demos, explainers) optimized for Meta, TikTok, and Reels. Create static ads, motion edits, and platform-adapted variants for brand partners including Jakroo, Trek Victoria, FrontRunners, and BlueSeventy. Write clear, informational captions and on-screen scripts that improve viewer retention and message clarity. Interpret engagement data to adjust creative angles, visuals, and messaging based on audience response. Collaborate with brand teams to ensure content aligns with guidelines, product claims, and category-specific policies. Recognized by partners for strong creative instinct, fast iteration, and ability to simplify complex information into accessible, high-performing content.

Social Media Manager at LifeSport Coaching

January 1, 2018 - November 16, 2025

Lead content strategy and multi-channel asset creation for a global coaching organization focused on endurance training and athlete wellness. Produce educational content explaining training concepts, program benefits, and health-focused messaging in clear, accessible language. Design static graphics, short-form videos, and motion edits for campaigns across Instagram, Facebook, LinkedIn, and Reddit. Ensure all content aligns with brand guidelines, community policies, and safety expectations in the endurance/wellness space. Adapt creative for both organic and paid applications, optimizing hooks, visuals, and caption structure. Work with leadership to iterate on creative direction using campaign performance insights and audience feedback.