Hello! My name is Maika, and I'm originally from Guatemala. For the past eight years, I've been living, studying, and working abroad, embracing diverse cultures and experiences. Fluent in three languages, I am passionate about travel, storytelling, and discovering the essence of different cities through writing. With a background in content marketing, I have worked in the tourism, fashion and food industries and have honed my skills over several years of professional experience in marketing. I am dedicated to creating engaging and optimized content that resonates with audiences and drives results.

Maika Cotton

Hello! My name is Maika, and I'm originally from Guatemala. For the past eight years, I've been living, studying, and working abroad, embracing diverse cultures and experiences. Fluent in three languages, I am passionate about travel, storytelling, and discovering the essence of different cities through writing. With a background in content marketing, I have worked in the tourism, fashion and food industries and have honed my skills over several years of professional experience in marketing. I am dedicated to creating engaging and optimized content that resonates with audiences and drives results.

Available to hire

Hello! My name is Maika, and I’m originally from Guatemala. For the past eight years, I’ve been living, studying, and working abroad, embracing diverse cultures and experiences. Fluent in three languages, I am passionate about travel, storytelling, and discovering the essence of different cities through writing.

With a background in content marketing, I have worked in the tourism, fashion and food industries and have honed my skills over several years of professional experience in marketing. I am dedicated to creating engaging and optimized content that resonates with audiences and drives results.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent
Dutch
Intermediate

Work Experience

Content Marketing Coordinator & Study Abroad Program Coordinator at SAI Programs Barcelona
August 31, 2024 - August 26, 2025
Coordinated logistics and budgets for cultural events, ensuring smooth execution for over 200 American students. Created cultural events, orientation sessions, and field trips to deliver engaging and memorable student experiences. Developed marketing materials including newsletters, brochures, and social media posts to engage prospective students and institutional partners.
Influencer Marketing & Events Coordinator at Hunkemöller
February 28, 2023 - August 26, 2025
Created and optimized workflows for influencer campaigns, ensuring timely delivery and quality outcomes. Drafted compelling briefs for UGC, PR, and press releases, demonstrating persuasive communication skills. Analyzed performance metrics to improve campaign effectiveness.
Sales & Visual Merchandising Assistant at ZARA
February 28, 2022 - August 26, 2025
Detail-oriented role focused on identifying inefficiencies and implementing tailored solutions. Served as the primary client contact ensuring high satisfaction rates. Employed critical thinking and problem-solving with a customer support mindset to resolve technical and creative challenges quickly.
Social Media Manager & Influencer Relations at VeggiHap
January 31, 2021 - August 26, 2025
Managed social media content calendars incorporating SEO insights to increase organic reach. Developed influencer briefs and filmed recipe videos, driving engagement and community growth. Analyzed content results for continuous improvement.
Paid Media Specialist at Unilever
December 31, 2023 - August 26, 2025
Developed marketing strategy including SWOT analysis, risk management, positioning development, and performance-related marketing. Assisted in market and audience research to improve campaign effectiveness. Optimized Search and Display campaigns achieving positive ROAS.

Education

Master's in Digital Marketing and Business Administration at University of Amsterdam
January 11, 2030 - August 26, 2025
Bachelor of International Communication and Media at Erasmus University Rotterdam
January 11, 2030 - August 26, 2025
Project Management at Growth Tribe
January 11, 2030 - August 26, 2025
Interior Design and Color Theory at Universidad Rafael Landívar
January 11, 2030 - August 26, 2025
Management of International Development: Towards Agenda 2030 at Bocconi University
January 11, 2030 - August 26, 2025

Qualifications

HubSpot Sales Software
January 11, 2030 - August 26, 2025

Industry Experience

Education, Travel & Hospitality, Retail, Media & Entertainment, Consumer Goods