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Hi, I’m Nguyen Duy Phuong Mai. I’m a graduate from Singapore Management University pursuing a Bachelor of Social Science with a double major in Psychology and Marketing. I enjoy blending consumer insights with brand strategy and digital storytelling to help organizations connect with their audiences. I’ve interned with LVMH Watch & Jewelry Singapore (Chaumet), Johnson & Johnson, and Thomson Medical, and I founded The Jackfruit Store to explore entrepreneurship. I thrive in fast-paced environments, love turning data into actionable marketing plans, and enjoy shaping experiences, from product launches to social media campaigns.…Hi, I’m Nguyen Duy Phuong Mai. I’m a graduate from Singapore Management University pursuing a Bachelor of Social Science with a double major in Psychology and Marketing. I enjoy blending consumer insights with brand strategy and digital storytelling to help organizations connect with their audiences. I’ve interned with LVMH Watch & Jewelry Singapore (Chaumet), Johnson & Johnson, and Thomson Medical, and I founded The Jackfruit Store to explore entrepreneurship. I thrive in fast-paced environments, love turning data into actionable marketing plans, and enjoy shaping experiences, from product launches to social media campaigns.

Mai Nguyen

Marketing Strategist, Brand Strategist, Content Creator, +2

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Hi, I’m Nguyen Duy Phuong Mai. I’m a graduate from Singapore Management University pursuing a Bachelor of Social Science with a double major in Psychology and Marketing. I enjoy blending consumer insights with brand strategy and digital storytelling to help organizations connect with their audiences. I’ve interned with LVMH Watch & Jewelry Singapore (Chaumet), Johnson & Johnson, and Thomson Medical, and I founded The Jackfruit Store to explore entrepreneurship. I thrive in fast-paced environments, love turning data into actionable marketing plans, and enjoy shaping experiences, from product launches to social media campaigns.…Hi, I’m Nguyen Duy Phuong Mai. I’m a graduate from Singapore Management University pursuing a Bachelor of Social Science with a double major in Psychology and Marketing. I enjoy blending consumer insights with brand strategy and digital storytelling to help organizations connect with their audiences. I’ve interned with LVMH Watch & Jewelry Singapore (Chaumet), Johnson & Johnson, and Thomson Medical, and I founded The Jackfruit Store to explore entrepreneurship. I thrive in fast-paced environments, love turning data into actionable marketing plans, and enjoy shaping experiences, from product launches to social media campaigns.

Available to hire

Hi, I’m Nguyen Duy Phuong Mai. I’m a graduate from Singapore Management University pursuing a Bachelor of Social Science with a double major in Psychology and Marketing. I enjoy blending consumer insights with brand strategy and digital storytelling to help organizations connect with their audiences.

I’ve interned with LVMH Watch & Jewelry Singapore (Chaumet), Johnson & Johnson, and Thomson Medical, and I founded The Jackfruit Store to explore entrepreneurship. I thrive in fast-paced environments, love turning data into actionable marketing plans, and enjoy shaping experiences, from product launches to social media campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Vietnamese

Fluent

English

Fluent

Work Experience

Brand & Operations Intern at LVMH Watch & Jewelry Singapore (Chaumet)

August 1, 2025 - May 1, 2026

Coordinated 200+ international shipments across SEA, HK, Australia, and France for sales, aftersales, and virtual merchandising. Supported regional retail teams with sales reporting, post-event analysis, VM coordination, vendor sourcing, and aftersales service across multiple markets. Maintained logistics tracking and customs documentation; utilized SAP, Microsoft Excel, and Power BI to consolidate data for demand planning and inventory allocation decisions.

Events and Marketing Intern at Johnson & Johnson

June 1, 2025 - July 1, 2025

Produced and edited medical brochures and visual materials to educate patients and support product awareness across multiple channels. Coordinated logistics and stakeholder communication for 10+ healthcare marketing events and workshops, ensuring smooth execution and engagement with medical professionals. Presented at sales events targeting healthcare professionals to convey event objectives to more than 100 attendees.

Marketing Intern at Thomson Medical

June 1, 2024 - November 1, 2024

Developed compelling healthcare content on women’s and children’s health, increasing website traffic by 20% within 2 months. Used SEO optimization tools (Ahrefs, Google Analytics) to target keywords, improving content visibility and ranking; published content with optimized headings, images, and meta titles to boost performance by 22% in 1 month.

Founder and Owner at The Jackfruit Store

January 1, 2023 - Present

Established and independently operated a handmade crochet craft business, managing product design, production, marketing, and sales operations. Participated in market events, achieving 150% growth in sales and doubling revenue from 2024 to 2026. Oversaw end-to-end operations including inventory management, pricing, social media marketing, and customer service to maintain product quality and customer satisfaction.

Director of Academic Development at SMU Psychology Society

January 1, 2024 - December 1, 2024

Organized academic events such as speaker sessions, workshops, and panel discussions covering psychology topics and academic growth opportunities; oversaw shared academic resources and facilitated networking opportunities with faculty and professionals for career guidance.

Marketing Director at SMU ICON Chao Vietnam

January 1, 2023 - December 1, 2023

Devised promotional content and materials through multiple social media campaigns to increase Chao Vietnam’s presence; designed posters, infographics, banners, and EDM content; managed communications between ICON and Chao Vietnam.