I'm a creative marketing professional with a robust background in brand building, social media marketing, and content creation. I specialize in developing and executing omni-channel campaigns that drive customer acquisition and elevate brand presence across owned and paid channels. I thrive on storytelling and crafting engaging narratives that resonate with audiences while collaborating across cross-functional teams to deliver standout results. Beyond my standard 9-5, I enjoy creating my own content and experimenting with new formats and platforms. Check out my portfolio and recent work across Instagram, TikTok, and other channels, including campaigns for Singtel and Old Chang Kee. I aim to keep growing my craft and driving impact for brands I work with.

Maisie Chong

PRO

I'm a creative marketing professional with a robust background in brand building, social media marketing, and content creation. I specialize in developing and executing omni-channel campaigns that drive customer acquisition and elevate brand presence across owned and paid channels. I thrive on storytelling and crafting engaging narratives that resonate with audiences while collaborating across cross-functional teams to deliver standout results. Beyond my standard 9-5, I enjoy creating my own content and experimenting with new formats and platforms. Check out my portfolio and recent work across Instagram, TikTok, and other channels, including campaigns for Singtel and Old Chang Kee. I aim to keep growing my craft and driving impact for brands I work with.

Available to hire

I’m a creative marketing professional with a robust background in brand building, social media marketing, and content creation. I specialize in developing and executing omni-channel campaigns that drive customer acquisition and elevate brand presence across owned and paid channels. I thrive on storytelling and crafting engaging narratives that resonate with audiences while collaborating across cross-functional teams to deliver standout results.

Beyond my standard 9-5, I enjoy creating my own content and experimenting with new formats and platforms. Check out my portfolio and recent work across Instagram, TikTok, and other channels, including campaigns for Singtel and Old Chang Kee. I aim to keep growing my craft and driving impact for brands I work with.

See more

Language

Work Experience

Marketing Communications Executive at Singtel (seconded by Hogarth)
September 1, 2024 - Present
Oversee Singtel's marketing communications, including monthly campaigns, social media and rebranding. Plan and execute omni-channel campaigns for seasonal promotions and new product launches (e.g., Singtel Best Price Promise and phone launches); coordinate with internal and external stakeholders. Lead creative development for TikTok videos and reels to drive lead generation and brand visibility, producing assets across social platforms and in-store collateral; collaborate with media agencies and external vendors to ensure seamless execution and timely delivery of campaign assets.
Creative & Social Media Assistant at The Smart Local Media Group
February 1, 2024 - September 20, 2024
Curating and creating the latest food trend on your "For You" page to grasp your attention! - Crafting compelling visuals and narratives through pictures and short-form video content that resonates and captivates audiences' attention, with viral videos amassing up to 1 million views - Food photography & editing for eatbook.sg (Organic & Client shoots) with notable clients like Frasers & BreadTalk Group - Content creation, filming & editing of short form content for Eatbook's Instagram, Tiktok & Facebook
Marketing Communications Assistant at Old Chang Kee
July 1, 2021 - July 3, 2023
- Proposed, planned and executed monthly campaigns, product launches, promotions and social engagement across Old Chang Kee and its sub-brands (Bun Times & Dip ‘n’ Go) - Launched and spearheaded Old Chang Kee’s TikTok. Key content creator, from conceptualisation, to filming and editing videos - Content creation & Social Media management (Tiktok, Instagram) - Conducted Market Research across 2 sister brands (Bun Times & Dip ‘n’ Go) to identify opportunities for growth and improvement - Actively involved in planning for upcoming and rebranding projects, along with creative agencies, internal and external stakeholders
Social Media Officer at Prudential
May 2, 2022 - May 3, 2024
- Content creation, filming & editing of videos/ pictures for Lead Generation and to increase brand visibility. - Created a sub-account on IG/TikTok which garnered up to 90% organic reach - Social Media Management (Instagram, Tiktok, Facebook) - Designing of posters and infographics for the company and Financial Consultants

Education

Bachelor of Science (Honours) in Business and Management at University of London
January 1, 2020 - January 1, 2023
GCE A Levels at Meridian Junior College
January 1, 2017 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Telecommunications, Retail, Other, Consumer Goods