Maisie Chong

Available to hire

I'm a creative marketing professional with a robust background in brand building, social media marketing, and content creation.

About

I’m a creative marketing professional with a robust background in brand building, social media marketing, and content creation. I specialize in developing and executing omni-channel campaigns that drive customer acquisition and elevate brand presence across owned and paid channels. I thrive on storytelling and crafting engaging narratives that resonate with audiences while collaborating across cross-functional teams to deliver standout results.

Beyond my standard 9-5, I enjoy creating my own content and experimenting with new formats and platforms. Check out my portfolio and recent work across Instagram, TikTok, and other channels, including campaigns for Singtel and Old Chang Kee. I aim to keep growing my craft and driving impact for brands I work with.

  • 5 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Telecommunications
  • Retail
  • Other
  • Consumer Goods

Work experience· 4 roles

Marketing Communications Executive · Singtel (seconded by Hogarth)Sep 2024 – Present · 2 yrs 3 mos

Oversee Singtel's marketing communications, including monthly campaigns, social media and rebranding. Plan and execute omni-channel campaigns for seasonal promotions and new product launches (e.g., Singtel Best Price Promise and phone launches); coordinate with internal and external stakeholders. Lead creative development for TikTok videos and reels to drive lead generation and brand visibility, producing assets across social platforms and in-store collateral; collaborate with media agencies and external vendors to ensure seamless execution and timely delivery of campaign assets.

Creative & Social Media Assistant · The Smart Local Media GroupFeb 2024 – Sep 2024 · 8 mos

Curating and creating the latest food trend on your "For You" page to grasp your attention! - Crafting compelling visuals and narratives through pictures and short-form video content that resonates and captivates audiences' attention, with viral videos amassing up to 1 million views - Food photography & editing for eatbook.sg (Organic & Client shoots) with notable clients like Frasers & BreadTalk Group - Content creation, filming & editing of short form content for Eatbook's Instagram, Tiktok & Facebook

Social Media Officer · PrudentialMay 2022 – May 2024 · 2 yrs 1 mo

- Content creation, filming & editing of videos/ pictures for Lead Generation and to increase brand visibility. - Created a sub-account on IG/TikTok which garnered up to 90% organic reach - Social Media Management (Instagram, Tiktok, Facebook) - Designing of posters and infographics for the company and Financial Consultants

Marketing Communications Assistant · Old Chang KeeJul 2021 – Jul 2023 · 2 yrs 1 mo

Education

Bachelor of Science (Honours) in Business and Management · University of London2020 – 2023
GCE A Levels · Meridian Junior College2017 – 2019

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