Born in Kuala Lumpur 2000 and raised in a creative era, Maisra is a multidisciplinary designer blending fashion, psychology, and digital art. She graduated with a B.Sc in Software Engineering from British University in Egypt, followed by a degree in Fashion Design from Parsons in The New School 2023. A passionate storyteller, she aims to create pieces that resonate with emotional understanding, drawing inspiration from her artistic background. Having worked with various brands, she established her creative platform, 'Dea Figures,' in 2021. Her projects span textile design and garment production, while her focus on visual direction has led to unique storytelling in her works. As a designer and fabric developer, Maisra continually seeks to explore the boundaries of fashion and technology, believing in the power of psychological storytelling.

Maisra Frid

Born in Kuala Lumpur 2000 and raised in a creative era, Maisra is a multidisciplinary designer blending fashion, psychology, and digital art. She graduated with a B.Sc in Software Engineering from British University in Egypt, followed by a degree in Fashion Design from Parsons in The New School 2023. A passionate storyteller, she aims to create pieces that resonate with emotional understanding, drawing inspiration from her artistic background. Having worked with various brands, she established her creative platform, 'Dea Figures,' in 2021. Her projects span textile design and garment production, while her focus on visual direction has led to unique storytelling in her works. As a designer and fabric developer, Maisra continually seeks to explore the boundaries of fashion and technology, believing in the power of psychological storytelling.

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Born in Kuala Lumpur 2000 and raised in a creative era, Maisra is a multidisciplinary designer blending fashion, psychology, and digital art. She graduated with a B.Sc in Software Engineering from British University in Egypt, followed by a degree in Fashion Design from Parsons in The New School 2023. A passionate storyteller, she aims to create pieces that resonate with emotional understanding, drawing inspiration from her artistic background.

Having worked with various brands, she established her creative platform, ‘Dea Figures,’ in 2021. Her projects span textile design and garment production, while her focus on visual direction has led to unique storytelling in her works. As a designer and fabric developer, Maisra continually seeks to explore the boundaries of fashion and technology, believing in the power of psychological storytelling.

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Work Experience

Creative Director at Dea Figures
January 1, 2021 - October 29, 2025
Founded Dea Figures in 2021, focusing on innovative design solutions within the fashion industry.
Founder & Creative Director at LAVISH DEALERS CLUB
January 1, 2025 - January 1, 2025
Led the LAVISH DEALERS CLUB from 2022 to 2025, managing brand marketing and product development.
Designer & Fabric Developer at Art of Fashion
January 1, 2024 - October 29, 2025
Involved in the complete design process from conception to fabric selection, aiming for high-quality garment production.
Technical Designer at House Of Errors
January 1, 2023 - October 29, 2025
Specialized in technical design, ensuring garment fit and production feasibility.

Education

B.Sc in Software Engineering at British University in Egypt
January 1, 2000 - January 1, 2003
Fashion Design at Parsons, The New School
January 1, 2021 - January 1, 2023

Qualifications

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