I'm Maithily Ashtankar, a UX/UI designer focused on enterprise-grade experiences across SaaS, fintech, and B2B platforms. I translate business goals into intuitive, scalable designs, specializing in interaction design, visual design, information architecture, prototyping, and complex workflows. I'm a collaborative problem-solver who thrives in Agile teams, delivering design concepts that boost efficiency, usability, and adoption while aligning with product strategy.

Maithily Ashtankar

I'm Maithily Ashtankar, a UX/UI designer focused on enterprise-grade experiences across SaaS, fintech, and B2B platforms. I translate business goals into intuitive, scalable designs, specializing in interaction design, visual design, information architecture, prototyping, and complex workflows. I'm a collaborative problem-solver who thrives in Agile teams, delivering design concepts that boost efficiency, usability, and adoption while aligning with product strategy.

Available to hire

I’m Maithily Ashtankar, a UX/UI designer focused on enterprise-grade experiences across SaaS, fintech, and B2B platforms. I translate business goals into intuitive, scalable designs, specializing in interaction design, visual design, information architecture, prototyping, and complex workflows.

I’m a collaborative problem-solver who thrives in Agile teams, delivering design concepts that boost efficiency, usability, and adoption while aligning with product strategy.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

UX Researcher/Designer at Anvil
February 1, 2025 - February 1, 2025
Conducted user research and interviews on ThinkPad enterprise software, facilitated Miro workshops with IT admins to co-create task flows, reduced 170+ monthly support tickets, improved troubleshooting, and contributed to cost savings for Lenovo.
UX Researcher/Designer at Hushh AI
February 1, 2024 - February 1, 2024
Generated behavioral and cognitive insights for a B2B wallet experience; guided wallet interface redesign, decreased navigation errors, and accelerated multi-step payment flows, improving adoption and stakeholder satisfaction.
UX Researcher at HCL Technologies
July 1, 2022 - July 1, 2022
Conducted usability and accessibility testing on telecom and finance apps; improved 50+ client dashboards used by 3,000+ employees; enhanced operational efficiency and reduced support time.
UX Researcher at Salt
May 1, 2021 - May 1, 2021
Carried out usability and cross-cultural research for fintech internal tools; accelerated onboarding and reduced manual approvals by streamlining onboarding flows; translated insights into dashboards for prioritization.
UX Researcher at Hushh AI
February 1, 2024 - February 1, 2024
Conducted competitive and market analysis and user interviews; improved SaaS platform onboarding for over 1,200 users; reduced drop-offs by 12%; generated $50K in additional subscriptions.
UX Researcher/Designer at Salt
May 1, 2021 - May 1, 2021
Collaborated with cross-functional teams and product strategy; implemented research-backed improvements; reduced new user onboarding time by 18%; optimized developer workflow; accelerated sprint delivery cycles.
UX/UI Designer at Lenovo
March 1, 2025 - Present
Designed enterprise workflows, interaction patterns, and UI models for ThinkPad and enterprise software, improving troubleshooting efficiency by 18 percent and reducing over 170 support tickets. Led conceptual design exploration and created high-fidelity prototypes to guide future enterprise experiences and product strategy. Developed information architecture and redesigned navigation for admin dashboards, increasing product adoption by 23 percent and saving 120 IT admin hours per month. Collaborated with инженерing, PM, and research teams to align design solutions with constraints and business goals, reducing development bottlenecks by 13 percent. Improved usability scores from 4.1 to 4.6 out of 5 through refined interaction design, accessibility improvements, and consistent visual hierarchy.
UX/UI Designer at Anvilist
July 1, 2024 - February 1, 2025
Designed onboarding flows and simplified enterprise setup processes for over 1200 users, contributing to 50000 USD in subscription growth. Created dashboard layouts, wireframes, and interactive prototypes across three SaaS products, increasing feature adoption by 22 percent. Applied information architecture principles to streamline complex product workflows, reducing new user onboarding time by 18 percent. Built scalable UI components and visual mockups that eliminated 18 inconsistent patterns across the product and helped the team deliver 3 additional sprints on time. Prioritized more than 40 design improvements using Miro and Dovetail, reducing design-to-development clarification requests by 25 tickets per release cycle.
UX/UI Designer at Hushh AI
June 1, 2023 - February 1, 2024
Redesigned digital wallet interactions and cross-platform workflows, improving transaction success by 20 percent for more than 2000 users. Built high fidelity prototypes and tested navigation improvements, reducing monthly workflow errors by 50 incidents and lowering backend processing time by 14 percent. Structured complex finance and transaction workflows to increase user efficiency and drive 18 percent higher enterprise feature adoption. Improved system structure using information architecture principles, reducing support tickets by 17 percent and saving 7000 USD per quarter.
UX/UI Designer at HCL Technologies
June 1, 2021 - July 1, 2022
Designed UI flows and dashboards for telecom and finance enterprise clients, improving workflow efficiency for more than 400 daily users. Created wireframes, mockups, and interface enhancements that reduced reporting time by 25 percent and saved 200000 USD annually. Improved accessibility and WCAG compliance, increasing accessibility scores by 30 percent and preventing approximately 50000 USD in remediation costs. Reorganized information architecture and dashboard layouts, reducing user errors and improving clarity across more than 50 enterprise interfaces. Partnered with development and Scrum teams to integrate UI improvements into multiple client releases with 100 percent SLA compliance.
UX/UI Designer at Salt
April 1, 2020 - May 1, 2021
Designed internal fintech tool workflows and UI improvements, reducing manual approval time by 3 hours per task and improving operational efficiency by 22 percent. Created interface components, wireframes, and user flows supporting smooth multi-team operations for more than 200 employees. Improved navigation and internal design consistency through scalable component design and structured task-flow mapping. Collaborated with engineering and product teams to validate prototypes and implement interaction improvements, decreasing user errors by 18 percent and accelerating internal task completion.

Education

Master of Science in Human-Computer Interaction (HCI) at Arizona State University
August 1, 2022 - May 1, 2024
Bachelor of Technology in Computer Science Engineering at University of Mumbai
August 1, 2017 - August 1, 2021
Master of Science in Human-Computer Interaction at Arizona State University
August 1, 2022 - May 1, 2024
Bachelor of Technology in Computer Science Engineering at University of Mumbai
August 1, 2017 - August 1, 2021
Master of Science in Human-Computer Interaction (HCI) at Arizona State University, Tempe, AZ, USA
August 1, 2022 - May 1, 2024
Bachelor of Technology in Computer Science Engineering at University of Mumbai, Maharashtra, India
August 1, 2017 - August 1, 2021
Master of Science in Human-Computer Interaction (HCI) at Arizona State University
August 1, 2022 - May 1, 2024
Bachelor of Technology in Computer Science Engineering at University of Mumbai
August 1, 2017 - August 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Professional Services, Education, Media & Entertainment