ALT 234 Limited: Brand Identity & Guidelines

A brand identity system for ALT 234 Limited, built around the tagline “Building the Future on Solid Ground.” The logo is a bold condensed wordmark, “ALT” over “234”, set inside a square frame and drawn in Big Shoulders. A deep navy primary palette, with grey and indigo as secondary colors, gives the brand a steady, trustworthy feel. Livvic is used for headers and Catamaran for subheads and body text.

The 19-page guide covers the purpose of the guidelines, logo usage and approved colorways, color specifications (HEX, RGB, CMYK), typography and font hierarchy, and brand applications. These include ID cards, business cards, letterhead, email signature, envelopes, and T-shirts, each shown as a flat design and a realistic mockup.

Deliverables: Logo usage guide, color palette, typography system, ID card, business card, letterhead, email signature, envelope, T-shirt mockups