Meta Ads: Multi-Campaign Management

I managed comprehensive ad strategies for an e-commerce brand over a 3-month period, focusing on scaling reach and driving high-intent traffic. By executing a mix of Meta Advantage+ Shopping and Google Search/Display campaigns, I optimized for diverse objectives including link clicks, messaging conversions, and brand engagement.
Key Achievements:
Performance: Achieved over 3,500+ link clicks with an average CPC as low as Rs1.27.
Optimization: Scaled reach to 180k+ unique users with a highly efficient cost-per-result.
Strategy: Balanced automated bidding with manual testing to maximize ROAS.