I'm a Digital Marketer specializing in Google Ads, Meta Ads, SEO, and Social Media Management, helping businesses grow visibility and revenue across paid and organic channels.
I’m a Digital Marketer specializing in Google Ads, Meta Ads, SEO, and Social Media Management, helping businesses grow visibility and revenue across paid and organic channels. On Google Ads I manage Search, Shopping, and Performance Max campaigns with GA4, GTM, and Merchant Center to drive ROAS, delivering results like 4.93x ROAS and $72,900+ in conversion value on one account. On Meta Ads I’ve driven strong reach and conversions for e-commerce and retail clients. My SEO work has generated 95,900+ impressions and 1,950+ clicks for a healthcare client, and I’ve grown social pages from 541K to 740K followers through consistent content and community strategy. I bring all four together to build full funnel marketing systems that actually move numbers.
We helped transform Dr. Waris Anwar Aesthetics’ Instagram presence through profile optimization, strategic content pillars, and a consistent reels-first posting strategy. By strengthening authority, trust, and educational content, the account grew from 3,765 to 9,447 followers (+151%), significantly improving brand visibility, engagement, and credibility in the aesthetics space.
Dr Waris Anwar Aesthetics had strong offline reputation but zero online visibility. Patients searching for cosmetic treatments couldn’t find them.
I led a full SEO strategy — keyword research, on-page optimization, and content alignment targeting high-intent medical search terms.
Results over 12 months:
• 95,900+ impressions
• 1,950+ organic clicks
• Avg. Google ranking: 4.3 (Top 5)
The clinic now ranks consistently for aesthetic treatment keywords — turning organic search into a free patient acquisition channel
I managed comprehensive ad strategies for an e-commerce brand over a 3-month period, focusing on scaling reach and driving high-intent traffic. By executing a mix of Meta Advantage+ Shopping and Google Search/Display campaigns, I optimized for diverse objectives including link clicks, messaging conversions, and brand engagement.
Key Achievements:
Performance: Achieved over 3,500+ link clicks with an average CPC as low as Rs1.27.
Optimization: Scaled reach to 180k+ unique users with a highly efficient cost-per-result.
Strategy: Balanced automated bidding with manual testing to maximize ROAS.
I grew a brand from PKR 33K to PKR 14M in revenue in only one month. My strategy? Identifying the “missing link.” For this client, it was Retargeting. By leveraging their existing Pixel data and optimizing their Meta Ads funnel, I delivered a massive revenue explosion and an 80% increase in new users. I specialize in taking brands that are “stuck” and using data-driven advertising to skyrocket their sales. If you have the data but lack the results, I’m the expert you need to scale.
Managed and optimized Google Ads campaigns for Medsitis, focusing on conversion-driven performance. Improved ROI by refining targeting, adjusting bid strategies (Manual CPC & Enhanced CPC), and optimizing ad creatives. Increased conversion rate while reducing cost per conversion through data-driven decisions, campaign structuring, and continuous A/B testing. Delivered measurable growth in sales and campaign efficiency.
Managed Google Shopping and Search campaigns for a US e-commerce brand across the full product catalog. Achieved up to 4.93x ROAS and generated $10,036 in conversion value from one campaign at $7.86 per conversion. Maintained conversion rates between 2.44% and 7.18% across multiple simultaneous product line campaigns. Focused on conversion optimization and continuous performance monitoring.
Led the SEO strategy including keyword targeting, on-page optimization, and content strategy. Achieved 95,900 impressions and 1,950 organic clicks over 12 months, with an average Google ranking of 4.3. Conducted technical SEO audits and site compliance checks to improve search visibility and performance.
Revamped Instagram strategy using educational content, storytelling, and profile enhancements. Drove 37% follower growth through targeted content and engagement tactics, strengthening brand engagement and visibility across the platform.
Post a job and invite Malaika, or contact them directly. No hidden commission.
