Social media and content marketing professional with 6+ years of experience across B2B and B2C brands, specializing in social media strategy, content strategy, and storytelling that connects with audiences and drives conversions. Passionate about audience behavior, platform algorithms, and using data alongside creative execution to deliver measurable results.
Currently pursuing a Master’s in Digital Marketing & Customer Experience, with experience coordinating multi-channel digital marketing efforts, reporting KPIs from Meta, managing community and digital communication processes, and building digital content communities across regions including the U.S., Colombia, and Aruba.
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