Social media and content marketing professional with 6+ years of experience across B2B and B2C brands, specializing in social media strategy, content strategy, and storytelling that connects with audiences and drives conversions. Passionate about audience behavior, platform algorithms, and using data alongside creative execution to deliver measurable results. Currently pursuing a Master’s in Digital Marketing & Customer Experience, with experience coordinating multi-channel digital marketing efforts, reporting KPIs from Meta, managing community and digital communication processes, and building digital content communities across regions including the U.S., Colombia, and Aruba.

María Alejandra Crespo

Social media and content marketing professional with 6+ years of experience across B2B and B2C brands, specializing in social media strategy, content strategy, and storytelling that connects with audiences and drives conversions. Passionate about audience behavior, platform algorithms, and using data alongside creative execution to deliver measurable results. Currently pursuing a Master’s in Digital Marketing & Customer Experience, with experience coordinating multi-channel digital marketing efforts, reporting KPIs from Meta, managing community and digital communication processes, and building digital content communities across regions including the U.S., Colombia, and Aruba.

Available to hire

Social media and content marketing professional with 6+ years of experience across B2B and B2C brands, specializing in social media strategy, content strategy, and storytelling that connects with audiences and drives conversions. Passionate about audience behavior, platform algorithms, and using data alongside creative execution to deliver measurable results.

Currently pursuing a Master’s in Digital Marketing & Customer Experience, with experience coordinating multi-channel digital marketing efforts, reporting KPIs from Meta, managing community and digital communication processes, and building digital content communities across regions including the U.S., Colombia, and Aruba.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Social Media & Content Coordinator / Community Manager at City Lending (City Lending Inc.)
November 1, 2021 - June 30, 2025
Coordinated corporate strategy for an external agency and supported client service processes. Defined KPIs for organic and Meta advertising, reported leads in the CRM and followed up on them. Created B2C and B2B content strategies. Delivered social media consulting for realtors and produced B2B communications. Built digital workshops on digital marketing, AI, Canva, and personal branding. Developed content grids for Instagram, Facebook, YouTube, and TikTok, plus email marketing campaign content and network-specific insight reports. Supported web page creation; basic Shopify knowledge.
Community Manager / Content Planning (plus Influencer Marketing Content for e-commerce) at Laboratorios FarmaVIC (name inferred from “LABORATORIO S FARMAVIC”)
February 1, 2021 - November 30, 2021
Created community content plans for Nais sant's hair products (Nais sant). Developed influencer marketing content for e-commerce Nais sant USA.
Freelancer Announcer / Teleperformance (customer service agent) / Voiceover work at Fiverr.com (also referenced Teleperformance Colombia)
January 1, 2020 - January 1, 2022
Bilingual remote roles performing customer service and voiceover/announcer work. Recorded English and Spanish voice content for advertising campaigns, general voice-over, and e-learning beauty course voiceover (+9,000 words). Also provided customer service for seasonal campaigns for Saks Fifth Avenue Online. Completed 45+ recordings.
Social Media Manager at GoDigital Colombia (name inferred from “GO DIGITAL COLOMBIA”)
January 1, 2019 - January 1, 2020
Community management and B2C content creation. Copywriting and development of social media for international brands, especially in Aruba. Campaign programming via Google Ads and Facebook Ads, social media data analysis, and oversight of website performance.

Education

Master’s degree (in progress) at Universidad (not specified)
January 1, 2025 - July 21, 2026
Master in Digital Marketing and Customer Experience at Eude Business School / Universidad (Ecuador not specified)
January 1, 2024 - July 21, 2026
International Language Campus at San Diego, California (not specified)
January 1, 2020 - December 31, 2020
International Seminar of Digital Sports Journalism at Universidad Sergio Arboleda
January 1, 2018 - December 31, 2018
Social Communicator and Journalist at Universidad Sergio Arboleda
January 11, 2030 - July 21, 2026

Qualifications

Advanced English (C1)
January 11, 2030 - July 21, 2026
Spanish (Native)
January 11, 2030 - July 21, 2026
Online Master in Digital Marketing and Customer Experience
January 1, 2025 - July 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail