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Hi Hiring Manager, I'm Maria Elena Ibarra Otero, a fashion designer and brand strategist with over seven years of experience in handbag design, social media management, and end-to-end product development. I am passionate about combining aesthetics and business strategy to grow strong brands, and I'm comfortable leading design from concept through production while managing digital marketing and brand storytelling. From co-founding Caletia, a Mexican-culture-inspired handbag brand, to leading digital strategy for fashion and lifestyle clients, I have built a track record of driving brand growth, delivering impactful campaigns, and collaborating with cross-functional teams. I am eager to bring my design expertise, branding insight, and digital marketing know-how to a forward-thinking team and continue expanding my knowledge of the global fashion industry.…Hi Hiring Manager, I'm Maria Elena Ibarra Otero, a fashion designer and brand strategist with over seven years of experience in handbag design, social media management, and end-to-end product development. I am passionate about combining aesthetics and business strategy to grow strong brands, and I'm comfortable leading design from concept through production while managing digital marketing and brand storytelling. From co-founding Caletia, a Mexican-culture-inspired handbag brand, to leading digital strategy for fashion and lifestyle clients, I have built a track record of driving brand growth, delivering impactful campaigns, and collaborating with cross-functional teams. I am eager to bring my design expertise, branding insight, and digital marketing know-how to a forward-thinking team and continue expanding my knowledge of the global fashion industry.

Maria Elena Ibarra Otero

Designer, Brand Designer, Creative Director, +4

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Hi Hiring Manager, I'm Maria Elena Ibarra Otero, a fashion designer and brand strategist with over seven years of experience in handbag design, social media management, and end-to-end product development. I am passionate about combining aesthetics and business strategy to grow strong brands, and I'm comfortable leading design from concept through production while managing digital marketing and brand storytelling. From co-founding Caletia, a Mexican-culture-inspired handbag brand, to leading digital strategy for fashion and lifestyle clients, I have built a track record of driving brand growth, delivering impactful campaigns, and collaborating with cross-functional teams. I am eager to bring my design expertise, branding insight, and digital marketing know-how to a forward-thinking team and continue expanding my knowledge of the global fashion industry.…Hi Hiring Manager, I'm Maria Elena Ibarra Otero, a fashion designer and brand strategist with over seven years of experience in handbag design, social media management, and end-to-end product development. I am passionate about combining aesthetics and business strategy to grow strong brands, and I'm comfortable leading design from concept through production while managing digital marketing and brand storytelling. From co-founding Caletia, a Mexican-culture-inspired handbag brand, to leading digital strategy for fashion and lifestyle clients, I have built a track record of driving brand growth, delivering impactful campaigns, and collaborating with cross-functional teams. I am eager to bring my design expertise, branding insight, and digital marketing know-how to a forward-thinking team and continue expanding my knowledge of the global fashion industry.

Available to hire

Hi Hiring Manager, I’m Maria Elena Ibarra Otero, a fashion designer and brand strategist with over seven years of experience in handbag design, social media management, and end-to-end product development. I am passionate about combining aesthetics and business strategy to grow strong brands, and I’m comfortable leading design from concept through production while managing digital marketing and brand storytelling.
From co-founding Caletia, a Mexican-culture-inspired handbag brand, to leading digital strategy for fashion and lifestyle clients, I have built a track record of driving brand growth, delivering impactful campaigns, and collaborating with cross-functional teams. I am eager to bring my design expertise, branding insight, and digital marketing know-how to a forward-thinking team and continue expanding my knowledge of the global fashion industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Advanced

Work Experience

Volunteer at New York Fashion Week

February 1, 2016 - February 29, 2016

Supported event logistics and backstage operations, gaining exposure to high-profile fashion productions.

Social Media Manager at Master Plan Agency

August 1, 2016 - May 1, 2018

Spearheaded digital campaigns, visual content creation, and social media management for multiple fashion and lifestyle brands, increasing brand engagement; worked with clients such as Vivienne Hu and PLYA Apparel; coordinated photo shoots and asset creation.

Co-Founder & Designer at CALETIA (Caletia Bags)

February 1, 2019 - May 1, 2022

Co-created a handbag and accessory brand representing Mexican culture with a modern twist; grew brand presence in Mexico and Miami; featured in Vogue Mexico and WGSN; managed end-to-end product development, design, branding, marketing, and supplier partnerships.

Designer, Women's Attire; Fashion Design & Product Development

May 1, 2023 - Present

Current focus on design and development of women's attire, fashion design and product development; responsibilities include social media strategy, copywriting, digital marketing, creative direction, and brand strategy.

Social Media Manager at Master Plan Agency (Vivienne Hu & PLYA Apparel)

August 1, 2016 - May 1, 2018

Led creative advertising campaigns and managed client accounts, executing brand marketing strategies. Coordinated photoshoots and created compelling content for social media platforms.

Digital Strategy Manager at TACTIC PR Agency

May 1, 2019 - May 1, 2022

Spearheaded digital campaigns, visual content creation, and social media management for multiple fashion and lifestyle brands; increased brand engagement and delivered projects from concept to execution.

Volunteer Designer (NYFW) at New York Fashion Week (Volunteer)

May 20, 2023 - Present

Volunteer at NYFW, contributed to women's attire design and product development; supported social media strategy, copywriting, and digital marketing for fashion events.

Co-Founder & Designer at CALETIA (Caletía Bags)

May 1, 2019 - May 1, 2024

Co-founded a handbag and accessories brand representing Mexican culture with a modern twist. Grew brand presence in Mexico and Miami; featured in Vogue Mexico and WGSN; managed end-to-end product development, design, marketing, and brand growth.

Designer at CALETIA

May 1, 2023 - Present

Designer for women's attire, fashion design and product development; led social media strategy, copywriting & digital marketing; contributed to creative direction & brand strategy.