Hi, I’m Malica M. Maniri, a brand marketer with seven years of experience driving growth across consumer goods categories. I specialize in brand management, product innovation, and cross-channel campaigns that connect with shoppers from awareness to purchase. I’m passionate about building strong brand equity through data-driven strategies, end-to-end product development, and collaborative leadership. I thrive in fast-paced environments and enjoy partnering with global and local teams to craft 360-degree campaigns, optimize GTM strategies, and create impactful experiences across digital, retail, and social channels.…

Malica M. Maniri

Hi, I’m Malica M. Maniri, a brand marketer with seven years of experience driving growth across consumer goods categories. I specialize in brand management, product innovation, and cross-channel campaigns that connect with shoppers from awareness to purchase. I’m passionate about building strong brand equity through data-driven strategies, end-to-end product development, and collaborative leadership. I thrive in fast-paced environments and enjoy partnering with global and local teams to craft 360-degree campaigns, optimize GTM strategies, and create impactful experiences across digital, retail, and social channels.…

Available to hire

Hi, I’m Malica M. Maniri, a brand marketer with seven years of experience driving growth across consumer goods categories. I specialize in brand management, product innovation, and cross-channel campaigns that connect with shoppers from awareness to purchase. I’m passionate about building strong brand equity through data-driven strategies, end-to-end product development, and collaborative leadership. I thrive in fast-paced environments and enjoy partnering with global and local teams to craft 360-degree campaigns, optimize GTM strategies, and create impactful experiences across digital, retail, and social channels.

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Work Experience

Innovations Assistant at ULS Skin Sciences, Inc. (UNILAB)
September 1, 2018 - January 1, 2020
Supported innovation projects, contributed to product development, and assisted cross-functional teams to bring new skin care solutions to market.
Innovations Product Associate at Republic Biscuit Corporation (REBISCO)
January 1, 2020 - January 1, 2022
Launched two new brands (Doowee Delectables and Mr. Mug's Easy Mug), driving competitive presence for REBISCO's Soft Baked Goods category.
Brand/Marketing Manager at Celeteque Dermoscience
January 1, 2020 - December 31, 2025
Spearheaded the launch of Celeteque Dermoscience's revitalized Sun Care line; developed innovative claims to elevate brand positioning; doubled the brand in 3 years, driving 30-40% YoY growth; led strategic planning, P&L management, O+O activations, and new product launches; strengthened category leadership and brand equity.
Women’s Well Being Lead at Fortima (Unilever Philippines)
May 1, 2025 - December 31, 2025
Led growth of Fortima (launched 2021) by reimagining its business model to accelerate profitability; deployed learner marketing funnels to speed conversions; strengthened e-commerce GTM strategy; expanded affiliate marketing and creative diversification; positioned Fortima for 83% growth in 2025.
Brand Manager at Unilever Philippines
January 1, 2026 - Present
Current visionary brand marketer with seven years of expertise in brand management, product innovation, and cross-channel campaigns.

Education

Bachelor of Science in Business Administration (Cum Laude) at University of the Philippines Diliman
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services