I am a results-driven Social Media and Marketing professional with a strong background in B2B content strategy, digital campaigns, and client-focused communications. With experience across banking, e-commerce, and agency environments, I specialize in developing structured content calendars, crafting high-impact copy, and aligning social media efforts with business development goals. I have managed end-to-end content execution—from ideation and copywriting to coordinating with creative teams and optimizing posts for engagement. My approach is both strategic and data-driven, ensuring that every piece of content contributes to measurable outcomes such as lead generation, partner engagement, and brand positioning. I am also experienced in analyzing performance metrics and translating insights into actionable improvements. Having worked closely with stakeholders and clients, I understand the importance of tailoring messaging for professional audiences, particularly on LinkedIn. I am highly organized, proactive, and comfortable managing multiple campaigns in a fast-paced remote environment, with a focus on delivering consistent and commercially impactful results.

Malinder Lee

I am a results-driven Social Media and Marketing professional with a strong background in B2B content strategy, digital campaigns, and client-focused communications. With experience across banking, e-commerce, and agency environments, I specialize in developing structured content calendars, crafting high-impact copy, and aligning social media efforts with business development goals. I have managed end-to-end content execution—from ideation and copywriting to coordinating with creative teams and optimizing posts for engagement. My approach is both strategic and data-driven, ensuring that every piece of content contributes to measurable outcomes such as lead generation, partner engagement, and brand positioning. I am also experienced in analyzing performance metrics and translating insights into actionable improvements. Having worked closely with stakeholders and clients, I understand the importance of tailoring messaging for professional audiences, particularly on LinkedIn. I am highly organized, proactive, and comfortable managing multiple campaigns in a fast-paced remote environment, with a focus on delivering consistent and commercially impactful results.

Available to hire

I am a results-driven Social Media and Marketing professional with a strong background in B2B content strategy, digital campaigns, and client-focused communications. With experience across banking, e-commerce, and agency environments, I specialize in developing structured content calendars, crafting high-impact copy, and aligning social media efforts with business development goals.

I have managed end-to-end content execution—from ideation and copywriting to coordinating with creative teams and optimizing posts for engagement. My approach is both strategic and data-driven, ensuring that every piece of content contributes to measurable outcomes such as lead generation, partner engagement, and brand positioning. I am also experienced in analyzing performance metrics and translating insights into actionable improvements.

Having worked closely with stakeholders and clients, I understand the importance of tailoring messaging for professional audiences, particularly on LinkedIn. I am highly organized, proactive, and comfortable managing multiple campaigns in a fast-paced remote environment, with a focus on delivering consistent and commercially impactful results.

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Language

English
Fluent
Malay
Advanced

Work Experience

Partnership Manager & Digital Marketing Specialist at ChangLab Asia Company Limited
May 1, 2025 - Present
Led partnership development and digital marketing initiatives, overseeing multi-channel campaigns, ROI optimization, and partner lifecycle management. Built and maintained a network of 50+ partners monthly, driving client referrals and revenue growth while ensuring regulatory and banking compliance.
Partnership Manager at ChangLab Asia Company Limited
March 1, 2024 - September 30, 2024
Coordinated partnership strategies and campaigns, managing cross-functional collaboration to drive business growth and partner engagement through structured onboarding, reporting, and contract management.
Digital Marketing Specialist at CuriousCore Ltd
September 1, 2023 - March 31, 2024
Developed and executed digital marketing campaigns across SEO, social media, and email. Built an Organic Social Media Platform leveraging AI-driven digital humans and produced content for Facebook, Instagram, and TikTok to boost engagement and reach.
Relationship Manager at OCBC Bank Malaysia
May 1, 2021 - September 30, 2023
Developed and maintained strong client relationships, expanding the bank’s portfolio through proactive engagement, personalized service, and tailored financial solutions to drive growth.
SME Business Development Manager at OCBC Bank Malaysia
May 1, 2019 - April 30, 2021
Implemented Know Your Customer (KYC) and Customer Due Diligence (CDD) procedures, prospected and acquired corporate clients, and used a multi-channel approach to generate new business and revenue growth.
Brand Partnerships Manager at OCBC Bank Malaysia
May 1, 2018 - July 31, 2019
Coordinated live streams and partner events, built strategic brand partnerships, and enhanced channel reach and engagement to support banking services marketing.
SME Business Development Manager at Standard Chartered Bank Malaysia
August 1, 2019 - April 1, 2021
Implemented KYC and CDD procedures; prospected and acquired corporate clients; leveraged multi-channel strategies to generate new business accounts and drive revenue growth.
Relationship Manager at LL Lee Industrial Sdn Bhd
May 1, 2021 - September 1, 2023
Developed and maintained strong client relationships, expanding the bank's portfolio of accounts through effective communication and personalized service; implemented targeted marketing strategies to promote financial products and services, resulting in increased cross-selling and up-selling opportunities.
Partnership Manager at Changelab Asia Company Limited
May 1, 2025 - Present
Coordinate and manage corporate partnerships, building and maintaining a robust partner ecosystem; develop partnership strategies, manage partner relationships and contracts; monitor financial and project compliance; prepare reports on partnership activities and compliance.

Education

Master of International Business at Monash University Malaysia
February 1, 2020 - June 1, 2022
Bachelor of Business and Commerce at Monash University Malaysia
January 1, 2015 - December 1, 2017
Master of International Business at Monash University Malaysia
February 1, 2020 - June 1, 2022
Bachelor of Business and Commerce at Monash University
January 1, 2015 - December 1, 2017

Qualifications

Certificate of Product Management
January 11, 2030 - April 10, 2026
Microsoft Excel 2016 (Intermediate)
January 11, 2030 - April 10, 2026
Google Ads Certification
January 11, 2030 - April 10, 2026
Facebook Ads Certification
January 11, 2030 - April 10, 2026
SEO Certification
January 11, 2030 - April 10, 2026
Certificate of Product Management
January 11, 2030 - April 16, 2026
Google Ads Certification
January 11, 2030 - April 16, 2026
Microsoft Excel 2016 (Intermediate)
January 11, 2030 - April 16, 2026
Live Stream Setup & Social Media Engagement Certificate
January 11, 2030 - April 16, 2026

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Software & Internet, Education