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I’m a Senior Brand Designer specialising in rebranding and visual identity systems across physical and digital touchpoints — from packaging and print to digital assets and brand guidelines. With 9+ years of experience in hospitality, retail, real estate, and lifestyle brands, I help businesses translate brand strategy into clear, elegant, and production-ready design solutions. I work hands-on with visual identities, brand assets, and presentation materials, balancing aesthetics with real-world constraints. Based in Bali, I collaborate remotely with international teams and clients, leading end-to-end rebranding projects — from concept and creative direction to final delivery and iteration. I’m particularly experienced in premium and lifestyle branding, where atmosphere, detail, and consistency across touchpoints are essential.…I’m a Senior Brand Designer specialising in rebranding and visual identity systems across physical and digital touchpoints — from packaging and print to digital assets and brand guidelines. With 9+ years of experience in hospitality, retail, real estate, and lifestyle brands, I help businesses translate brand strategy into clear, elegant, and production-ready design solutions. I work hands-on with visual identities, brand assets, and presentation materials, balancing aesthetics with real-world constraints. Based in Bali, I collaborate remotely with international teams and clients, leading end-to-end rebranding projects — from concept and creative direction to final delivery and iteration. I’m particularly experienced in premium and lifestyle branding, where atmosphere, detail, and consistency across touchpoints are essential.

Kristina Malinovskaya

PRO

Brand Designer, Graphic Designer, Creative Director, +5

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I’m a Senior Brand Designer specialising in rebranding and visual identity systems across physical and digital touchpoints — from packaging and print to digital assets and brand guidelines. With 9+ years of experience in hospitality, retail, real estate, and lifestyle brands, I help businesses translate brand strategy into clear, elegant, and production-ready design solutions. I work hands-on with visual identities, brand assets, and presentation materials, balancing aesthetics with real-world constraints. Based in Bali, I collaborate remotely with international teams and clients, leading end-to-end rebranding projects — from concept and creative direction to final delivery and iteration. I’m particularly experienced in premium and lifestyle branding, where atmosphere, detail, and consistency across touchpoints are essential.…I’m a Senior Brand Designer specialising in rebranding and visual identity systems across physical and digital touchpoints — from packaging and print to digital assets and brand guidelines. With 9+ years of experience in hospitality, retail, real estate, and lifestyle brands, I help businesses translate brand strategy into clear, elegant, and production-ready design solutions. I work hands-on with visual identities, brand assets, and presentation materials, balancing aesthetics with real-world constraints. Based in Bali, I collaborate remotely with international teams and clients, leading end-to-end rebranding projects — from concept and creative direction to final delivery and iteration. I’m particularly experienced in premium and lifestyle branding, where atmosphere, detail, and consistency across touchpoints are essential.

Available to hire

Denpasar, Indonesia

I’m a Senior Brand Designer specialising in rebranding and visual identity systems across physical and digital touchpoints — from packaging and print to digital assets and brand guidelines.

With 9+ years of experience in hospitality, retail, real estate, and lifestyle brands, I help businesses translate brand strategy into clear, elegant, and production-ready design solutions. I work hands-on with visual identities, brand assets, and presentation materials, balancing aesthetics with real-world constraints.

Based in Bali, I collaborate remotely with international teams and clients, leading end-to-end rebranding projects — from concept and creative direction to final delivery and iteration.

I’m particularly experienced in premium and lifestyle branding, where atmosphere, detail, and consistency across touchpoints are essential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

Work Experience

Business Analyst & Brand Design Lead at Lyvin Properties Indonesia

March 1, 2022 - Present

Lead brand identity development and design strategy for a boutique real estate developer; align creative and branding processes with company growth strategy; supervise cross-functional teams and contractors to ensure consistent delivery across sales, marketing, and customer experience; collaborate on policy, planning, and client-facing visual communication; develop internal processes and smooth workflows to improve staff and customer communication; direct production of digital and offline assets supporting investor relations and property launches.

Brand Designer (Brand Design Lead) at ASAI Village Bali

March 1, 2021 - June 1, 2025

Brand identity and brand systems development for a hospitality & development startup; leadership and mentoring of a junior designer; collaboration with General Manager on staffing and communication processes; redesign of company website to streamline client communication; coordination with architecture and operations on signage, space branding, and wayfinding; contributed to campaigns, web presence, and multi-channel brand voice.

Web & Graphic Designer at Ceramic by AVA Jewelry brand

March 1, 2019 - March 1, 2021

Managed visual communication strategy for a local jewelry brand; conducted brand research and aligned design with commercial goals; supervised photo production and vendor deliverables for product launches.

PPC Marketing Specialist at CubeLine Agency

May 1, 2017 - May 1, 2018

Planned, built, and launched PPC campaigns across Google Ads, Yandex, Facebook, and MyTarget; managed advertising budgets, performed ROI optimization, and produced monthly performance reports; delivered data-driven strategy using Power BI, Google Analytics, and Yandex.Metrica.

Project Manager at CubeLine Agency

May 1, 2015 - December 1, 2016

Coordinated national tourism projects under state-funded programs; collaborated with schools, tour operators, and museums to organize multi-regional trips and events; managed financial documentation and government reporting; contributed to press office and partner communications; notable projects include 'The Road of Life', 'My Russia: the City of Petrov', 'Dubai Road Show'.

Brand Design Lead at ASAI Village Bali

March 1, 2021 - June 1, 2025

Brand Design: visual identity, brand systems, marketing strategy, creative direction. Leadership: team supervision, mentoring, cross-team collaboration, stakeholder alignment. Communication: clear business writing, stakeholder communication, presentation skills, expectation management. Strategy & Analytics: process development, planning, budgeting, analytical thinking, self-organisation, integrity. Design Tools: Figma, Illustrator, Photoshop, InDesign, Lightroom, After Effects.

Project Manager at Russian Union of Travel Industry

May 1, 2015 - December 1, 2016

Coordinated national tourism projects under state-funded programs for children’s cultural and educational development. Worked closely with schools, tour operators, and museums to organize multi-regional trips and events. Handled financial documentation and control processes, including invoicing, contracting service providers, and preparing data for government budget reports. Contributed to the press office, preparing press releases, supporting events, and assisting with media and partner communication. Key projects included: “The Road of Life,” “My Russia: the City of Petrov,” “Dubai Road Show.”

Business Analyst & Brand Designer (with Junior Designer supervision) at ASAI Village Bali

March 1, 2021 - June 1, 2025

Built a comprehensive brand identity system; supervised a junior designer; partnered with the General Manager on staffing and communication processes; redesigned the company website to ensure consistent brand touchpoints; coordinated with architecture and operations on signage, space branding, and wayfinding; managed cross-departmental design tasks including HR communication and marketing materials; oversaw campaigns, web presence, and social media design to maintain a unified brand voice.

PPC Marketing Specialist / Project Manager at CubeLine Agency

May 1, 2017 - May 1, 2018

Planned, built, and launched PPC campaigns end-to-end across Google Ads, Yandex, Facebook, and MyTarget; managed budgets, bid strategies, and ROI; produced monthly performance reports; collaborated with clients on budget planning; delivered data-driven strategies using Power BI, Google Analytics, and Yandex.Metrica.

Coordinator / Project Coordinator at Russian Union of Travel Industry

May 1, 2015 - December 1, 2016

Coordinated national tourism projects under state-funded programs for children’s cultural and educational development; collaborated with schools, tour operators, and museums; handled invoicing, contracting, and data for government budget reports; contributed to the press office with press releases and partner communications; key projects included “The Road of Life,” “My Russia: the City of Petrov,” and “Dubai Road Show.”