I am Malith Rajapaksha, a Senior SEO Specialist, professional SEO specialist, and SEO Consultant who stays up-to-date with the latest tools and technologies in the industry. I am passionate about exploring and updating myself with search engine algorithms, platform algorithms, and other AI-based ranking systems. I'm committed to using my knowledge, experience, data-driven strategies, and experiments to help online businesses succeed.

Malith Rajapaksha

I am Malith Rajapaksha, a Senior SEO Specialist, professional SEO specialist, and SEO Consultant who stays up-to-date with the latest tools and technologies in the industry. I am passionate about exploring and updating myself with search engine algorithms, platform algorithms, and other AI-based ranking systems. I'm committed to using my knowledge, experience, data-driven strategies, and experiments to help online businesses succeed.

Available to hire

I am Malith Rajapaksha, a Senior SEO Specialist, professional SEO specialist, and SEO Consultant who stays up-to-date with the latest tools and technologies in the industry. I am passionate about exploring and updating myself with search engine algorithms, platform algorithms, and other AI-based ranking systems. I’m committed to using my knowledge, experience, data-driven strategies, and experiments to help online businesses succeed.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Advanced
Sinhala, Sinhalese
Fluent

Work Experience

SEO Specialist at Impressive Digital, Melbourne, Australia
August 1, 2024 - Present
Delivering high-impact SEO strategies for businesses of all sizes. Currently part of the Elite SEO team managing 105+ clients ranging from SMEs to large enterprises, including eCommerce businesses. Conducting comprehensive on-page, technical, and off-page SEO optimizations to improve search visibility and performance. Performing in-depth SEO audits, collaborating with web developers to implement SEO changes and site speed improvements. Developing SEO-focused content strategies aligned with business objectives. Providing SEO guidelines and best practices to content writers. Tracking key performance metrics and providing data-driven insights to clients. Implementing tailored eCommerce SEO strategies to improve product visibility, category rankings, and conversion rates.
Senior SEO Specialist at Biz Grow Digital, Melbourne, Australia
August 1, 2024 - August 26, 2025
Managed all on-page, technical, and off-page SEO aspects. Headed the SEO department, developing comprehensive processes and procedures to ensure smooth and efficient SEO operations for the company. Created successful SEO strategies for all clients. Developed thorough keyword research strategies to deliver significant results. Led team collaboration and project management. Trained junior SEO staff, content department, and developers on best SEO practices. Managed 10+ SEO campaigns successfully. Achieved client's goal of filling schedules for two dental clinics well ahead of the two-year target. Demonstrated exceptional cross-department communication and collaboration, ensuring seamless integration of SEO efforts with other departments. Specialized in Dental Marketing and Dental SEO, generating high-quality leads through effective SEO strategies for the company website and enhancing overall business growth.
SEO Consultant (Freelance)
May 1, 2024 - Present
Conducting local SEO campaigns and consultations for clients in Australia, the UK, and the UAE. Developing tailored SEO strategies to improve search engine rankings and organic traffic. Collaborating with clients to understand their business goals and align SEO strategies accordingly. Staying updated with the latest SEO trends and best practices to ensure effective strategies.
SEO Specialist / Web Content Developer at Insfra Technologies (Pvt) Ltd, Sri Lanka
March 1, 2023 - August 26, 2025
Consistently met short and long-term targets. Proactively participated in achieving SEO goals and helped create new practices. Created quality and fresh content to attract clients to B2B services. Conducted keyword research and targeted relevant keywords for each project. Gained familiarity with SEO tools such as Google Search Console, Google Analytics, GA4, Google Optimizer, Moz, Ahrefs, Semrush, and keyword research tools. Handled social media management (LinkedIn, Quora, Reddit, Pinterest, Facebook, Instagram, Twitter). Implemented new strategies and SEO experiments for better results.
SEO Content Writer / SEO Consultant (Part-Time) at X Smart Digital, UAE
March 1, 2023 - August 26, 2025
Worked as an SEO consultant focusing on niches such as Education and Travel. SEO content writing for websites and social media, including descriptions, posts, and captions.
Digital Marketing Team Lead (Short Term) (Part-Time) at Neverbeen (Pvt) Ltd, Sri Lanka
April 1, 2021 - August 26, 2025
Created quality content and managed social media presence (Facebook, Instagram) for clients while actively guiding the team. Analyzed company websites and OTA listings (Online travel agencies) to improve engagement and conversions. Managed and got familiar with OTA sites and listings (Booking.com, TripAdvisor, Airbnb). Optimized and managed Google My Business profiles for clients.
Content Writer (Freelance) at Retrovis Digital, Kandy, Sri Lanka
June 1, 2021 - August 26, 2025
Web content writing and social media content writing.
Customer Service Executive at Mobitel (Pvt) Ltd, Sri Lanka
September 30, 2020 - August 26, 2025
Achieved above-average service quality every month. Received 100% positive customer survey results.
SEO Specialist at Impressive Digital, Melbourne, Australia
August 1, 2024 - Present
Delivering high-impact SEO strategies for businesses of all sizes, managing over 105 clients ranging from SMEs to large enterprises, including eCommerce businesses. Responsible for On-Page, Technical, and Off-Page SEO optimizations to improve search visibility and performance. Conducting in-depth SEO auditing and implementations to enhance website health and rankings. Collaborating with web developers to ensure seamless SEO changes, site speed improvements, and technical fixes. Developing SEO-focused content strategies aligned with business objectives and trends. Providing SEO guidelines and best practices to content writers to enhance performance. Tracking key performance metrics, analyzing results, and providing data-driven insights to clients. Implementing tailored eCommerce SEO strategies to improve product visibility, category rankings, and conversion rates.
Senior SEO Specialist at Biz Grow Digital, Melbourne, Australia
August 1, 2024 - August 26, 2025
Managed all On-page, Technical, and Off-page SEO aspects heading the SEO department. Developed comprehensive processes and procedures to ensure smooth and efficient SEO operations for the company. Created successful SEO strategies for all clients, developing thorough keyword research strategies to deliver significant results. Led teams and managed teamwork effectively. Trained junior SEOs, content department, and developers on best SEO practices. Maintained up-to-date SEO campaigns with tailored strategies, optimizations, and experiments. Successfully managed 10+ SEO campaigns achieving client goals such as filling schedules for two dental clinics within six months, ahead of a two-year target. Demonstrated exceptional cross-department communication and collaboration skills ensuring seamless integration of SEO efforts with other departments. Specialized in Dental Marketing and Dental SEO, generating high-quality leads through effective SEO strategies for company growth.
SEO Consultant (Freelance)
May 1, 2024 - Present
Conducting Local SEO campaigns and consultations for clients in Australia, the UK, and the UAE. Developing tailored SEO strategies to improve search engine rankings and organic traffic. Collaborating with clients to understand business goals and align SEO strategies accordingly. Staying updated with the latest SEO trends and best practices to ensure effective strategies.
SEO Specialist / Web Content Developer at Infra Technologies (Pvt) Ltd, Sri Lanka
March 1, 2023 - August 26, 2025
Consistently met short and long-term SEO targets. Proactively participated in achieving SEO goals and helped create new practices. Created quality and fresh content to attract clients for B2B services. Conducted keyword research targeting relevant to each project. Gained familiarity with SEO tools such as Google Search Console, Google Analytics, GA4, Google Optimizer, Moz, Ahrefs, Semrush, and keyword research tools. Obtained experience in social media management (LinkedIn, Quora, Reddit, Pinterest, Facebook, Instagram, Twitter). Implemented new strategies and SEO experiments for better results.
SEO Content Writer / SEO Consultant (Part-Time) at X Smart Digital, UAE
March 1, 2023 - August 26, 2025
Worked as an SEO consultant specialized in Education and Travel niches. Produced SEO content writing for websites and social media, including descriptions, posts, and captions.
Digital Marketing Team Lead (Short Term, Part-Time) at Neverbeen (Pvt) Ltd, Sri Lanka
April 1, 2021 - August 26, 2025
Created quality content and managed social media presence (Facebook, Instagram) for clients while actively guiding the team. Analyzed company websites and OTA listings (Online Travel Agencies) to improve engagement and conversions. Managed and gained familiarity with OTA sites and listings (Booking.com, TripAdvisor, Airbnb). Optimized and managed Google My Business profiles for clients.
Content Writer at Retrovis Digital (Freelance), Kandy, Sri Lanka
June 1, 2021 - August 26, 2025
Produced web content and social media content writing.
Customer Service Executive at Mobitel (Pvt) Ltd, Sri Lanka
September 1, 2020 - August 26, 2025
Achieved above-average service quality every month and received 100% positive customer survey results.
SEO Specialist at Impressive Digital, Melbourne, Australia
August 1, 2024 - Present
Deliver high-impact SEO strategies for businesses of all sizes managing over 105 clients including SMEs and large eCommerce businesses. Conduct comprehensive on-page, technical, and off-page SEO optimizations to improve search visibility and performance. Perform in-depth SEO auditing and issue resolutions to enhance website health and rankings. Collaborate with web developers to implement SEO changes, improve site speed, and technical fixes. Develop SEO-focused content strategies aligned with business goals and search trends. Provide SEO guidelines and best practices to content writers. Track key performance metrics and provide data-driven analysis to clients. Implement tailored eCommerce SEO strategies to improve product visibility, category rankings, and conversion rates.
Senior SEO Specialist at Biz Grow Digital, Melbourne, Australia
August 1, 2024 - August 26, 2025
Managed all aspects of on-page, technical, and off-page SEO. Headed the SEO department and developed processes and procedures to ensure smooth, efficient SEO operations for the company. Created successful SEO strategies for all clients and developed thorough keyword research strategies delivering significant results. Led and trained teams, managed time and projects effectively while ensuring attention to detail. Collaborated cross-department with developers, UI/UX, content, and PPC teams. Maintained up-to-date SEO campaigns with tailored strategies and experiments. Successfully managed over 10 SEO campaigns, achieving client goals well ahead of targets. Specialized in dental marketing and SEO generating high-quality leads and business growth.
SEO Consultant (Freelance)
May 1, 2024 - Present
Conduct local SEO campaigns and consultations for clients in Australia, the UK, and UAE. Develop tailored SEO strategies to improve search engine rankings and organic traffic. Collaborate with clients to understand business goals and align SEO strategies accordingly. Stay updated with the latest SEO trends and best practices to ensure effective strategies.
SEO Specialist / Web Content Developer at Infra Technologies (Pvt) Ltd, Sri Lanka
March 31, 2023 - August 26, 2025
Consistently met short- and long-term targets supporting SEO goals. Created fresh quality content for B2B services to attract clients. Conducted keyword research and targeted relevant keywords for each project. Gained familiarity with SEO tools including Google Search Console, Google Analytics, GA4, Google Optimizer, Moz, Ahrefs, Semrush. Acquired hands-on experience in social media management via LinkedIn, Quora, Reddit, Pinterest, Facebook, Instagram, Twitter. Implemented new strategies and SEO experiments for better results.
SEO Content Writer / SEO Consultant (Part-time) at X Smart Digital, UAE
March 31, 2023 - August 26, 2025
Worked as an SEO consultant specializing in education and travel niches. Produced SEO content writing for websites and social media including descriptions, posts, and captions.
Digital Marketing Team Lead (Short Term, Part-time) at Neverbeen (Pvt) Ltd, Sri Lanka
April 30, 2021 - August 26, 2025
Created quality content and managed social media presence across Facebook and Instagram for clients. Analyzed company websites and OTA listings (Booking.com, TripAdvisor, Airbnb) to improve engagement and conversions. Managed and optimized Google My Business profiles for clients.
Content Writer (Freelance) at Retrovis Digital, Kandy, Sri Lanka
June 30, 2021 - August 26, 2025
Performed web content writing and social media content writing.
SEO Specialist at Impressive Digital, Melbourne, Australia
August 1, 2024 - Present
Delivering high-impact SEO strategies for businesses of all sizes. Currently part of the Elite SEO team, managing over 105 clients from SMEs to large enterprises including eCommerce businesses. Conducting comprehensive On-Page, Technical, and Off-Page SEO optimizations to improve search visibility and performance. Performing in-depth SEO audits, issue resolution, collaboration with web developers on SEO changes and site speed improvements. Developing SEO-focused content strategies aligned with business objectives and trends. Providing SEO guidelines to content writers. Reporting and analyzing SEO metrics to provide data-driven insights to clients. Implementing tailored eCommerce SEO strategies to boost product visibility, category rankings, and conversion rates.
Senior SEO Specialist at Biz Grow Digital, Melbourne, Australia
August 1, 2024 - August 26, 2025
Managed all aspects of On-page, Technical, and Off-page SEO. Headed the SEO department developing comprehensive processes to ensure smooth SEO operations. Created successful SEO strategies for all clients. Developed thorough keyword research strategies to deliver significant results. Led teams and projects with strong time management and interpersonal skills. Trained junior SEO staff and collaborated cross-functionally with developers, UI/UX, content, and PPC teams. Maintained up-to-date SEO campaigns with tailored strategies and experiments. Specialized in Dental Marketing and Dental SEO generating high-quality leads and enhancing overall business growth. Achieved client goals such as filling scheduling for two dental clinics ahead of target deadlines. Demonstrated exceptional cross-department communication and collaboration.
SEO Consultant (Freelance)
May 1, 2024 - Present
Conducted local SEO campaigns and consultations for clients in Australia, the UK, and the UAE. Developed tailored SEO strategies to improve search rankings and organic traffic. Collaborated with clients to understand business goals and align SEO strategies accordingly. Stayed updated with the latest SEO trends and best practices to ensure effective strategies.
SEO Specialist / Web Content Developer at Infra Technologies (Pvt) Ltd, Sri Lanka
March 31, 2023 - August 26, 2025
Consistently met short- and long-term goals. Proactively participated in achieving SEO goals and helped create new practices. Created quality and fresh content to attract clients to B2B services. Conducted keyword research targeting relevancy for projects. Familiar with SEO tools including Google Search Console, Google Analytics (GA & GA4), Google Optimizer, Moz, Ahrefs, Semrush. Gained experience in social media management on LinkedIn, Quora, Reddit, Pinterest, Facebook, Instagram and Twitter. Implemented new SEO strategies and experiments for better results.
SEO Content Writer / SEO Consultant (Part-Time) at X Smart Digital, UAE
March 31, 2023 - August 26, 2025
Worked as an SEO consultant for niche sectors like Education and Travel. Conducted SEO content writing for websites and social media including descriptions, posts, and captions.
Digital Marketing Team Lead (Short Term, Part-Time) at Neverbeen (Pvt) Ltd, Sri Lanka
April 30, 2021 - August 26, 2025
Created quality content and managed social media presence on Facebook and Instagram while actively guiding the team. Analyzed company websites and online travel agency listings to improve engagement and conversions. Managed Google My Business profiles for clients. Gained knowledge of OTA sites like Booking.com, TripAdvisor, and Airbnb.
Content Writer (Freelance) at Retrovis Digital, Kandy, Sri Lanka
June 30, 2021 - August 26, 2025
Performed web content writing and social media content creation.
Customer Service Executive at Mobitel (Pvt) Ltd, Sri Lanka
September 30, 2020 - August 26, 2025
Achieved above-average service quality monthly and received 100% positive customer survey results.

Education

Higher National Diploma in Information Technology (Incomplete) at ATI, Badulla, Sri Lanka
January 11, 2030 - August 26, 2025
Physical Science (A/L) at Dharmadutha College Badulla
January 11, 2030 - August 26, 2025
O/L at Bandarawela Central College
January 11, 2030 - August 26, 2025
Higher National Diploma in Information Technology (Incomplete) at ATI, Badulla, Sri Lanka
January 11, 2030 - August 26, 2025
Physical Science (A/L) at Dharmadutha College, Badulla
January 11, 2030 - August 26, 2025
O/L at Bandarawela Central College
January 11, 2030 - August 26, 2025
Higher National Diploma in Information Technology (Incomplete) at ATI, Badulla, Sri Lanka
January 11, 2030 - August 26, 2025
Physical Science (A/L) at Dharmadutha College, Badulla
January 11, 2030 - August 26, 2025
O/L at Bandarawela Central College
January 11, 2030 - August 26, 2025
Higher National Diploma (incomplete) at ATI, Badulla, Sri Lanka
January 11, 2030 - August 26, 2025
Physical Science (A/L) at Dharmadutha College, Badulla
January 11, 2030 - August 26, 2025
O/L at Bandarawela Central College
January 11, 2030 - August 26, 2025

Qualifications

Advanced Google Analytics
March 1, 2022 - August 26, 2025
Fundamentals of Digital Marketing, Google Digital Garage
February 1, 2022 - August 26, 2025
Become an SEO Expert, LinkedIn
June 1, 2021 - August 26, 2025
Master Digital Marketing, LinkedIn
June 1, 2021 - August 26, 2025
Local SEO, LinkedIn
May 1, 2021 - August 26, 2025
Advanced Consumer Behavior, LinkedIn
May 1, 2021 - August 26, 2025
SEO Webinar Bundle, Seo-audits.io (Daniel Foley Carter)
April 1, 2024 - August 26, 2025
Advanced Google Analytics
March 1, 2022 - August 26, 2025
Fundamentals of Digital Marketing, Google Digital Garage
February 1, 2022 - August 26, 2025
Become an SEO Expert, LinkedIn
June 1, 2021 - August 26, 2025
Master Digital Marketing, LinkedIn
June 1, 2021 - August 26, 2025
Local SEO, LinkedIn
May 1, 2021 - August 26, 2025
Advanced Consumer Behavior, LinkedIn
May 1, 2021 - August 26, 2025
SEO Webinar Bundle, Seo-audits.io (Daniel Foley Carter)
April 1, 2024 - August 26, 2025
Advanced Google Analytics
March 1, 2022 - August 26, 2025
Fundamentals of Digital Marketing, Google Digital Garage
February 1, 2022 - August 26, 2025
Become an SEO Expert, LinkedIn
June 1, 2021 - August 26, 2025
Master Digital Marketing, LinkedIn
June 1, 2021 - August 26, 2025
Local SEO, LinkedIn
May 1, 2021 - August 26, 2025
Advanced Consumer Behavior, LinkedIn
May 1, 2021 - August 26, 2025
SEO Webinar Bundle, Seo-audits.io (Daniel Foley Carter)
April 1, 2024 - August 26, 2025
Advanced Google Analytics
March 1, 2022 - August 26, 2025
Fundamentals of Digital Marketing, Google Digital Garage
February 1, 2022 - August 26, 2025
Become an SEO Expert, LinkedIn
June 1, 2021 - August 26, 2025
Master Digital Marketing, LinkedIn
June 1, 2021 - August 26, 2025
Local SEO, LinkedIn
May 1, 2021 - August 26, 2025
Advanced Consumer Behavior, LinkedIn
May 1, 2021 - August 26, 2025
SEO Webinar Bundle, Seo-audits.io (Daniel Foley Carter)
April 1, 2024 - August 26, 2025

Industry Experience

Software & Internet, Retail, Travel & Hospitality, Professional Services, Media & Entertainment, Healthcare, Education

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

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