Available to hire
It’s all about telling impactful stories. I’m inventive and performance-driven with over 10 years of experience leading and supporting creative processes that position companies and clients for optimal growth. I pride myself on having a visionary and solutions-based mindset to develop holistic concepts and strategies that help businesses gain a competitive edge. I’m passionate about building consensus among teams and ensuring all stakeholders work towards common goals.
I enjoy working collaboratively to transform ideas into compelling content and campaigns that resonate with target audiences. Creating consistent brand messaging and fostering a creative culture where ideas flourish have been key to my success so far, and I look forward to continuing to craft stories that make an impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Spanish; Castilian
Intermediate
French
Beginner
Italian
Beginner
Work Experience
Content Marketing Manager at IONITY, München, DE
January 1, 2024 - April 30, 2025Responsible for content marketing and communication strategies, focusing on the expansion and promotion of IONITY's high-power charging network across Europe. Developed compelling messaging to engage EV drivers and stakeholders, ensuring brand consistency and impact across multiple platforms.
Creative Director (Global) at wefox Group Services (GER) GmbH, Berlin, DE
January 1, 2021 - February 28, 2023Essential in driving brand equity, defining the creative vision for the brand encompassing strategies, campaigns, and messaging. Identified target audiences and recognized trends shaping content and collateral with emphasis on brand consistency. Synchronized efforts among the creative team to transform ideas into fully realized content and campaigns, secured resources, provided solutions, and established a creative and collaborative culture. Monitored branding impacts and integrated changes to maximize engagement and elevate company recognition and preference.
Head of Content (Global) at wefox Group Services (GER) GmbH, Berlin, DE
January 1, 2019 - December 31, 2021Directed the creative team including freelancers and provided oversight of content ensuring messaging aligned with brand image and voice. Collaborated with marketing, sales, and stakeholders to determine holistic content strategies yielding highest ROI. Communicated concepts with creative teams and managed processes leading to comprehensive messaging and campaign roll-outs. Adjusted strategies including tone of voice and new outlets to increase exposure. Contributed to rebranding efforts merging multiple brands and increased online presence and followers across social media platforms.
Copywriter (Global) at wefox Group Services (GER) GmbH, Berlin, DE
January 1, 2017 - January 1, 2019Supported advertisements and marketing campaigns, developed concepts promoting the company. Determined and adjusted messaging for optimal impact to inform, engage, and persuade audiences. Analyzed campaigns to inform future content creation and defined the tone of voice adapted to both B2B and B2C audiences.
Sr. Copywriter at Viessmann, Berlin, DE
January 1, 2023 - January 1, 2024Senior copywriting role focused on creating impactful content and campaigns.
Editor DACH at Secret Escapes, Berlin, DE
January 1, 2016 - January 1, 2018Managed editorial content for the DACH region, overseeing quality and consistency.
Online Content Editor at Chal-Tec GmbH, Berlin, DE
January 1, 2015 - December 31, 2015Edited and managed online content ensuring timely and accurate publication.
Junior SEO Manager at Flaconi GmbH, Berlin, DE
January 1, 2012 - December 31, 2014Handled SEO strategies to improve online visibility and search rankings for the company.
Author (Freelance) at Special Media SDL GmbH, Berlin, DE
January 1, 2012 - December 31, 2014Authored content for various media clients on a freelance basis.
Copywriter (Freelance) at MBCopywriting, Berlin, DE
January 1, 2008 - January 1, 2024Freelance copywriting creating compelling content for diverse clients over 16 years.
Education
Diploma in Marketing Communication at Hanseatische Akademie für Marketing und Management, Hamburg, DE
January 1, 2009 - December 31, 2009Qualifications
Industry Experience
Financial Services, Healthcare, Media & Entertainment, Software & Internet, Energy & Utilities
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