Nurify Skin — SEO Case Study: +872% Organic Traffic, £102K Organic Revenue

A 12-month SEO engagement for Nurify Skin, a UK natural skincare and pain-relief brand (nurifyskin.com). Working from Google Search Console, Google Analytics 4 and Google Merchant Center data, we improved organic visibility and rankings across the site’s core product and collection pages.

Results:
✦ Organic impressions up 872%, organic clicks up 2,048%
✦ Core commercial keyword “pain relief oil” moved from position 13.4 to 5.9 from page two to the top of page one
✦ Average ranking position across tracked queries improved by 12.4 spots (27.1 → 14.7) over 6 months
✦ Nurify Skin now cited inside Google’s AI Overview for its core product term — genuine GEO (AI search) visibility, not just traditional ranking
✦ Organic search now drives £101,996 in annual revenue — roughly a third of total on-site sales

Full report prepared using verified data from Google Search Console, GA4 and Google Merchant Center.