MV

Manasav Venkatram

Available to hire

S. I own the customer journey end-to-end—onboarding flows, nurture sequences, win-back campaigns, and retention programs—built on Microsoft Dynamics 365, HubSpot, LeadSquared, Zoho, Plumb5, and analytics dashboards.

About

Email and lifecycle marketing specialist with 17+ years across SaaS, higher education, and enterprise B2B across India and the U.S. I own the customer journey end-to-end—onboarding flows, nurture sequences, win-back campaigns, and retention programs—built on Microsoft Dynamics 365, HubSpot, LeadSquared, Zoho, Plumb5, and analytics dashboards.

I lead global email and multi-channel campaign operations, segmentation, A/B testing, and performance reporting tied to engagement and revenue. I also support customer success and CRM strategy, including lifecycle messaging across launches, ECNs/EOLs, and global webinars—using a data-first approach and strong account management.

  • 17 years' experience
  • Joined October 2024

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Education
  • Media & Entertainment
  • Healthcare
  • Retail
  • Financial Services
  • Government
  • Non-Profit Organization
  • Real Estate & Construction

More experts

Work experience· 12 roles

Strategic Marketing Lead · VolkReach DigitalApr 2025 – Present · 1 yr 8 mos

Own end-to-end email and CRM strategy for premium consumer, hospitality, healthcare, senior care, and real estate clients. Design full customer-journey campaigns including welcome series, nurture flows, promotional launches, and retention sequences tailored to each brand voice. Build segmentation, campaign calendars, and performance reporting that tie email engagement directly to revenue goals. Generate and convert high-quality leads while leading account management across email and multi-channel campaigns across India, the USA, UAE, and Ireland.

Marketing Automation Lead · Abracon LLCFeb 2023 – Mar 2025 · 2 yrs 2 mos

Spearheaded Microsoft Dynamics CRM strategy, scaling outreach from 0 to 800,000+ contacts, enabling lifecycle marketing and lifting product inquiries by 34% through automated campaigns. Designed and managed end-to-end automated email campaigns to increase product inquiries by 34%. Led product lifecycle communications (launches, ECNs, EOLs) for global distribution and supported U.S. webinar campaigns. Managed launch operations for the India branch and strengthened LinkedIn visibility with analytics-driven reporting.

Performance Marketing Manager · Nia.one (Formerly Peelworks Pvt Ltd)Dec 2022 – Feb 2023 · 3 mos

Implemented WhatsApp CRM automation (Interakt + Zoho) for e-commerce logistics. Created multilingual campaign calendars and journey-based lead nurturing flows. Delivered SEO improvement strategies and web conversion insights.

Lead Gen, CRM & Event Promotions · Litskills Learning Pvt LtdNov 2022 – Dec 2022 · 2 mos
Customer Success Manager · AvantaHub LLC (Growthster™)Mar 2022 – Mar 2022 · 1 mo
Senior Manager — CRM & Lifecycle Marketing · UNext (Manipal Group)Mar 2022 – Nov 2022 · 9 mos
Marketing Automation Manager · JigsawMar 2022 – Nov 2022 · 9 mos
Marketing & Customer Success Manager · Plumb5 (SaaS CRM Platform)Dec 2010 – Mar 2022 · 11 yrs 4 mos

Education

B.Sc (PME) · Maharani’s Science College2002 – 2005
Diploma in Information Technology · NIIT2005 – 2009
AI & Email courses (upgrading) · Learning via LinkedIn and Coursera2025 – 2026

Certifications and awards

B.Sc in PME2002 – 2005

Physics, Mathematics & Electronics

Diploma in IT from NIIT2005 – 2006

C#,SQL, Core Java,

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