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Email and lifecycle marketing specialist with 17+ years across SaaS, higher education, and enterprise B2B across India and the U.S. I own the customer journey end-to-end—onboarding flows, nurture sequences, win-back campaigns, and retention programs—built on Microsoft Dynamics 365, HubSpot, LeadSquared, Zoho, Plumb5, and analytics dashboards. I lead global email and multi-channel campaign operations, segmentation, A/B testing, and performance reporting tied to engagement and revenue. I also support customer success and CRM strategy, including lifecycle messaging across launches, ECNs/EOLs, and global webinars—using a data-first approach and strong account management.…Email and lifecycle marketing specialist with 17+ years across SaaS, higher education, and enterprise B2B across India and the U.S. I own the customer journey end-to-end—onboarding flows, nurture sequences, win-back campaigns, and retention programs—built on Microsoft Dynamics 365, HubSpot, LeadSquared, Zoho, Plumb5, and analytics dashboards. I lead global email and multi-channel campaign operations, segmentation, A/B testing, and performance reporting tied to engagement and revenue. I also support customer success and CRM strategy, including lifecycle messaging across launches, ECNs/EOLs, and global webinars—using a data-first approach and strong account management.

Manasav Venkatram

Digital Marketer, Marketing Automation Specialist, Marketing Strategist, +5

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Email and lifecycle marketing specialist with 17+ years across SaaS, higher education, and enterprise B2B across India and the U.S. I own the customer journey end-to-end—onboarding flows, nurture sequences, win-back campaigns, and retention programs—built on Microsoft Dynamics 365, HubSpot, LeadSquared, Zoho, Plumb5, and analytics dashboards. I lead global email and multi-channel campaign operations, segmentation, A/B testing, and performance reporting tied to engagement and revenue. I also support customer success and CRM strategy, including lifecycle messaging across launches, ECNs/EOLs, and global webinars—using a data-first approach and strong account management.…Email and lifecycle marketing specialist with 17+ years across SaaS, higher education, and enterprise B2B across India and the U.S. I own the customer journey end-to-end—onboarding flows, nurture sequences, win-back campaigns, and retention programs—built on Microsoft Dynamics 365, HubSpot, LeadSquared, Zoho, Plumb5, and analytics dashboards. I lead global email and multi-channel campaign operations, segmentation, A/B testing, and performance reporting tied to engagement and revenue. I also support customer success and CRM strategy, including lifecycle messaging across launches, ECNs/EOLs, and global webinars—using a data-first approach and strong account management.

Available to hire

Email and lifecycle marketing specialist with 17+ years across SaaS, higher education, and enterprise B2B across India and the U.S. I own the customer journey end-to-end—onboarding flows, nurture sequences, win-back campaigns, and retention programs—built on Microsoft Dynamics 365, HubSpot, LeadSquared, Zoho, Plumb5, and analytics dashboards.

I lead global email and multi-channel campaign operations, segmentation, A/B testing, and performance reporting tied to engagement and revenue. I also support customer success and CRM strategy, including lifecycle messaging across launches, ECNs/EOLs, and global webinars—using a data-first approach and strong account management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Strategic Marketing Lead at VolkReach Digital

April 1, 2025 - Present

Own end-to-end email and CRM strategy for premium consumer, hospitality, healthcare, senior care, and real estate clients. Design full customer-journey campaigns including welcome series, nurture flows, promotional launches, and retention sequences tailored to each brand voice. Build segmentation, campaign calendars, and performance reporting that tie email engagement directly to revenue goals. Generate and convert high-quality leads while leading account management across email and multi-channel campaigns across India, the USA, UAE, and Ireland.

Marketing Automation Lead at Abracon LLC

February 1, 2023 - March 1, 2025

Spearheaded Microsoft Dynamics CRM strategy, scaling outreach from 0 to 800,000+ contacts, enabling lifecycle marketing and lifting product inquiries by 34% through automated campaigns. Designed and managed end-to-end automated email campaigns to increase product inquiries by 34%. Led product lifecycle communications (launches, ECNs, EOLs) for global distribution and supported U.S. webinar campaigns. Managed launch operations for the India branch and strengthened LinkedIn visibility with analytics-driven reporting.

Performance Marketing Manager at Nia.one (Formerly Peelworks Pvt Ltd)

December 1, 2022 - February 1, 2023

Implemented WhatsApp CRM automation (Interakt + Zoho) for e-commerce logistics. Created multilingual campaign calendars and journey-based lead nurturing flows. Delivered SEO improvement strategies and web conversion insights.

Lead Gen, CRM & Event Promotions at Litskills Learning Pvt Ltd

November 1, 2022 - December 1, 2022

Generated ₹4.5L revenue in 20 days to support rural government schools; presented the effort through the CM team of Karnataka (Shri S. R. Bommai). Coordinated with the CM team—met, explained, and secured support for the event goals. Generated qualified leads via multiple sources and executed cold calls with omnichannel campaigns (email, WhatsApp, SMS) and LinkedIn outreach; delivered event in-charge responsibilities including vendor coordination, invoice generation, payment follow-up, and pre-/post-event closures.

Customer Success Manager at AvantaHub LLC (Growthster™)

March 1, 2022 - March 21, 2022

Built HubSpot email campaigns and monthly content calendars for the agency and its active clients. Reviewed existing client email performance in the dashboard and recommended improved email versions for client businesses. Planned monthly marketing tasks calendar including email content and LinkedIn post requirements.

Senior Manager — CRM & Lifecycle Marketing at UNext (Manipal Group)

March 1, 2022 - November 1, 2022

Directed full-funnel marketing automation on LeadSquared CRM for online learning verticals. Generated qualified leads using omnichannel campaigns including email, WhatsApp, SMS, and retargeting. Built retention strategies for B2C and B2B education programs, including IIM partnerships and events. Led CRM integrations, event lead nurturing, A/B tests, and campaign performance analysis.

Marketing Automation Manager at Jigsaw

March 1, 2022 - November 30, 2022

Managing Marketing Automation Softwares and Processes, proactively researching and implementing the latest best practices and strategies aligned with industry standards.

Marketing & Customer Success Manager at Plumb5 (SaaS CRM Platform)

December 1, 2010 - March 1, 2022

Managed end-to-end marketing automation, customer experience strategy, and onboarding across 50+ business verticals. Designed custom CRM journeys, landing pages, and integrated campaign workflows inside an automation product using triggers, segments, and flows. Worked with key clients including Mercedes-Benz, Go Tyme Bank, Walmart, Fortis Healthcare, Columbia Asia Healthcare, Unilever, Brigade, Sobha, Greenwood High, and IIMB. Awarded “Star Performer” for three consecutive years for innovation and retention success. Also led team and operational work such as founders calendar management, vendor lead and event coordination, print coordination, HR tasks (talent acquisition, onboarding, closures, documentation). Managed accounts and invoicing (QuickBooks) and payment follow-ups.

Customer Success Manager at Decisive Analytical Systems Pvt Ltd

December 1, 2010 - March 1, 2021

Understanding software features and client requirements; planning and delivering commercially viable solutions. Creating online campaigns across website, email, social, video, and graphics to drive action; managing traffic, conversions, AB testing and reporting. Content writing for emails, landing pages, newsletters, and product releases. Lead generation via calls and follow-ups; client communications and proposals; coordinating with the implementation team to ensure delivery; maintaining ongoing client relationships and status updates.

Business Process Associate at VegaZeal Network Marketing Pvt Ltd

May 1, 2010 - November 1, 2010

Managed business processes with a focus on client engagement and database maintenance. Updated client meeting statuses to ensure seamless follow-ups by business managers. Gathered content for web portals with clients to improve user experience and satisfaction. Participated in weekly strategy meetings to support initiatives to grow the customer base.

Business Process Associate at VegaZeal Marketing Pvt Ltd

May 1, 2010 - November 1, 2010

Collected and maintained databases of businesses; conducted cold calls to secure appointments; tracked client meeting statuses; coordinated with Tech Team to assemble web portal content; weekly status meetings and planning for growth.

IT Trainer at NIIT Ltd

June 1, 2009 - April 1, 2010

Taught Fundamentals of Computers and concepts on HTML, Core Java, and GIMP.

Education

B.Sc (PME) at Maharani’s Science College

March 1, 2002 - July 1, 2005

Diploma in Information Technology at NIIT

July 1, 2005 - June 1, 2009

AI & Email courses (upgrading) at Learning via LinkedIn and Coursera

January 1, 2025 - August 27, 2026

Qualifications

B.Sc in PME

June 11, 2002 - August 30, 2005

Physics, Mathematics & Electronics

Diploma in IT from NIIT

January 1, 2005 - December 30, 2006

C#,SQL, Core Java,

Industry Experience

Software & Internet, Professional Services, Education, Media & Entertainment, Healthcare, Retail, Financial Services, Government, Non-Profit Organization, Real Estate & Construction