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Hi, I'm German Polo. Throughout my career, I have worked continuously on the development, implementation, and evolution of brand identity systems for companies in different sectors, both locally and regionally. My experience ranges from creating identities from scratch to refreshing and standardizing existing brands, ensuring visual and conceptual consistency across all touchpoints. I have developed systems that include logos, color palettes, typography, grids, photographic style, illustration, visual tone, and usage guidelines, applied consistently in ATL, BTL, digital, retail, social media, and corporate campaigns. In my role as creative director and art director, I have worked closely with strategy, marketing, and client teams to translate brand values and objectives into clear, flexible, and scalable visual languages capable of adapting to different formats and platforms without losing identity. I have also had experience leading the implementation of these systems with internal and external teams, ensuring their correct application, evolution, and quality control over time. For me, a successful identity system not only looks good, but also works, connects with audiences, and sustains the brand in the long term.…Hi, I'm German Polo. Throughout my career, I have worked continuously on the development, implementation, and evolution of brand identity systems for companies in different sectors, both locally and regionally. My experience ranges from creating identities from scratch to refreshing and standardizing existing brands, ensuring visual and conceptual consistency across all touchpoints. I have developed systems that include logos, color palettes, typography, grids, photographic style, illustration, visual tone, and usage guidelines, applied consistently in ATL, BTL, digital, retail, social media, and corporate campaigns. In my role as creative director and art director, I have worked closely with strategy, marketing, and client teams to translate brand values and objectives into clear, flexible, and scalable visual languages capable of adapting to different formats and platforms without losing identity. I have also had experience leading the implementation of these systems with internal and external teams, ensuring their correct application, evolution, and quality control over time. For me, a successful identity system not only looks good, but also works, connects with audiences, and sustains the brand in the long term.

German

Creative Director, Art Director, Brand Designer, +7

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Hi, I'm German Polo. Throughout my career, I have worked continuously on the development, implementation, and evolution of brand identity systems for companies in different sectors, both locally and regionally. My experience ranges from creating identities from scratch to refreshing and standardizing existing brands, ensuring visual and conceptual consistency across all touchpoints. I have developed systems that include logos, color palettes, typography, grids, photographic style, illustration, visual tone, and usage guidelines, applied consistently in ATL, BTL, digital, retail, social media, and corporate campaigns. In my role as creative director and art director, I have worked closely with strategy, marketing, and client teams to translate brand values and objectives into clear, flexible, and scalable visual languages capable of adapting to different formats and platforms without losing identity. I have also had experience leading the implementation of these systems with internal and external teams, ensuring their correct application, evolution, and quality control over time. For me, a successful identity system not only looks good, but also works, connects with audiences, and sustains the brand in the long term.…Hi, I'm German Polo. Throughout my career, I have worked continuously on the development, implementation, and evolution of brand identity systems for companies in different sectors, both locally and regionally. My experience ranges from creating identities from scratch to refreshing and standardizing existing brands, ensuring visual and conceptual consistency across all touchpoints. I have developed systems that include logos, color palettes, typography, grids, photographic style, illustration, visual tone, and usage guidelines, applied consistently in ATL, BTL, digital, retail, social media, and corporate campaigns. In my role as creative director and art director, I have worked closely with strategy, marketing, and client teams to translate brand values and objectives into clear, flexible, and scalable visual languages capable of adapting to different formats and platforms without losing identity. I have also had experience leading the implementation of these systems with internal and external teams, ensuring their correct application, evolution, and quality control over time. For me, a successful identity system not only looks good, but also works, connects with audiences, and sustains the brand in the long term.

Available to hire

Hi, I’m German Polo. Throughout my career, I have worked continuously on the development, implementation, and evolution of brand identity systems for companies in different sectors, both locally and regionally. My experience ranges from creating identities from scratch to refreshing and standardizing existing brands, ensuring visual and conceptual consistency across all touchpoints.

I have developed systems that include logos, color palettes, typography, grids, photographic style, illustration, visual tone, and usage guidelines, applied consistently in ATL, BTL, digital, retail, social media, and corporate campaigns.

In my role as creative director and art director, I have worked closely with strategy, marketing, and client teams to translate brand values and objectives into clear, flexible, and scalable visual languages capable of adapting to different formats and platforms without losing identity.

I have also had experience leading the implementation of these systems with internal and external teams, ensuring their correct application, evolution, and quality control over time. For me, a successful identity system not only looks good, but also works, connects with audiences, and sustains the brand in the long term.