Manish Daiya

Available to hire

I am a Full-Stack Developer and Performance Marketer with 15+ years of experience in building websites, eCommerce systems, ad funnels, AI tools and creative assets that help businesses grow.

About

I am a Full-Stack Developer and Performance Marketer with 15+ years of experience in building websites, eCommerce systems, ad funnels, AI tools and creative assets that help businesses grow.

I have worked with clients in Germany, Europe, UK, Middle East, and Australia. I helped scale a German eCommerce brand from €0 to €100M by combining strong development, performance marketing, and conversion-focused design.

I don’t only run ads or write code, I build complete systems:
website + tracking + ads + creatives, all working together.

  • 16 years' experience
  • Joined January 2026

Industry experience

  • Software & Internet
  • Energy & Utilities
  • Retail
  • Professional Services
  • Manufacturing
  • Travel & Hospitality

Work experience· 4 roles

Co-Founder & COO · UpsworthMar 2025 – Present · 1 yr 9 mos

Co-Founder & COO, Upsworth. Oversaw financial strategy and operations for the India division. Supported HR and leadership hiring for the German entity. Collaborated with cross-border teams to implement solar energy projects in Germany. Led UI/UX design, brand repositioning, performance advertising funnels, and conversion optimizations for international clients.

CFO · EPP Solar IndiaDec 2021 – Feb 2025 · 3 yrs 3 mos

Led all financial operations, ensuring profitability and long-term growth. Built and guided high-performing teams, fostered collaboration and innovation. Developed budgeting, forecasting, financial analysis, and cash-flow management. Strengthened relationships with banks, investors, and auditors, ensuring regulatory compliance. Implemented robust financial controls and processes to safeguard assets and maximize efficiency. Directed HR strategy, recruitment, and talent development to attract, grow, and retain top professionals.

Founder & CFO · Stegpearl TechnologiesNov 2015 – Feb 2025 · 9 yrs 4 mos

Founded Stegpearl Technologies; 5+ years of QA across manual, automation, performance, and ETL testing. Strong QA methodologies, tools, audits, data analysis, and quality reporting. Identified process inefficiencies and led corrective actions for continuous improvement. Maintained strict quality standards with attention to detail. Delivered QA projects across Insurance, Aviation, and Banking domains using advanced quality management systems.

IT Analyst · Tata Consultancy ServicesAug 2010 – Nov 2015 · 5 yrs 4 mos

Education

Bachelor of Technology (BTech) – Biotechnology · Vellore Institute of Technology2010 – 2026

Certifications and awards

ISTQB Certified QA2030 – 2026

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