Available to hire
I am a results-driven data professional with over 11 years of global experience and a Master’s in Advanced Analytics. I have led end-to-end delivery of data solutions that drive significant commercial outcomes, across Finance, Media, Telecom, and AdTech, with experience in Australia, the UK, Singapore, and India. I excel at turning complex data into actionable insights and am passionate about AI innovation and building scalable data platforms. I specialize in AI-powered dashboards and LLM-enabled tooling, while maintaining a strong business focus and stakeholder collaboration to drive measurable value.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Sr. Data Scientist at VISA AUSTRALIA PTY LIMITED
January 1, 2024 - PresentLed the Commercial Cards Acquisition dashboard for ExCo, reducing manual reporting time from 2 days to under 2 hours and enabling real-time tracking of the customer journey. Architected the data framework for a BP EV charging project, identifying a $900K incremental revenue opportunity through VisaNet data analysis and targeted marketing. Automated diagnostic reports for 18 Cuscal portfolios with a dynamic dashboard, delivering issuer insights and benchmarking against peers. Engineered a dormancy model and a DFMC framework to identify at-risk segments for Suncorp, quantifying a $1.45B revenue opportunity and enabling personalized interventions. Integrated LLM-powered insights within Tableau to deliver AI-driven analytics in regulated environments. Built a Data Science Knowledge Agent in CoPilot Studio using RAG and LLMs to reduce SME dependency. Quantified marketing campaign effectiveness across 16 issuers with KD Tree-based customer twins and benchmarking against control groups. Autho
Data Scientist at Australian Broadcasting Corporation
March 1, 2022 - October 1, 2023Led marketing analytics initiatives, partnering with external vendors to deliver Market Mix Modelling for ROI visibility and scalable investment decisions. Built data pipelines in GCP and developed a performance predictor tool in Python with a Power BI dashboard to guide investment. Collaborated with senior leaders to identify analytical opportunities and scale outcomes using customer data, measuring engagement across ABC products. Built a Tableau dashboard tracking key metrics for multiple products and 50+ newsletters, incorporating seasonality with time-series forecasting.
Data Science Manager at Xaxis Asia Pacific - Singapore (A part of GroupM Asia Pacific)
January 1, 2019 - March 1, 2022As Copilot SME, combined online and offline data to analyze user behavior and identify conversion rate optimization opportunities, leveraging Google’s analytics ecosystem to optimize campaigns. Won global competition – Xcellarate, advancing a USD 25M solution with a USD 7K initial budget. Automated end-to-end data pipelines using GCP & AWS (e.g., Nielsen DAR reporting for in-target and offline reach). Conducted A/B testing and multivariate analysis to optimize targeting and bidding; developed interactive dashboards for stakeholders.
Data consultant – SME banking at DBS Bank - Singapore (On secondment from NCS group)
October 1, 2017 - January 1, 2019Built HR Analytics tool leveraging advanced analytics for line attrition, pre-hire assessment, and high-potential identification. Transformed raw data into MySQL with a custom ETL application to prepare data for analytical use cases. Engaged with DBS analytics team, using Hadoop and Spark, writing Hive queries and R scripts to perform data extraction, root cause analysis, and dashboard creation to meet business requirements.
Senior Analyst at ACCENTURE SERVICES PVT LTD.
June 1, 2012 - July 1, 2016Handled multiple roles including requirements gathering, design documentation, development, QA, bug fixes, and warranty support. Led triage calls with BAs and clients to clarify requirements and risks. Volunteered to develop critical high-risk functionality within tight timelines, saving the client $80,000.
Senior Analyst at ACCENTURE SERVICES PVT LTD. – India
June 1, 2012 - July 31, 2016Handled multiple roles across requirement gathering, design documentation, development, QA bug fixing, and warranty support. Led triage calls with business analysts and collaborated with clients to clarify requirements and risks. Volunteered to develop critical functionality within tight timelines, significantly saving $80,000 for the client.
Education
Master of IT in Business – Advanced Analytics & Data Science at Singapore Management University
August 1, 2016 - July 1, 2017Bachelor of Technology in Electronics and Instrumentation at GALGOTIAS COLLEGE OF ENGINEERING & TECHNOLOGY –INDIA
August 1, 2008 - May 1, 2012Master of IT in Business – Advanced Analytics & Data Science at Singapore Management University
August 1, 2016 - July 1, 2017Bachelor of Technology in Electronics and Instrumentation at GALGOTIAS COLLEGE OF ENGINEERING & TECHNOLOGY –INDIA
August 1, 2008 - May 1, 2012Qualifications
Copilot Certified
January 11, 2030 - December 17, 2025Google Analytics
January 11, 2030 - December 17, 2025IBM WebSphere Portal 8.0
January 11, 2030 - December 17, 2025AEM
January 11, 2030 - December 17, 2025Copilot Certified
January 11, 2030 - December 17, 2025Google Analytics
January 11, 2030 - December 17, 2025IBM WebSphere Portal 8.0
January 11, 2030 - December 17, 2025AEM
January 11, 2030 - December 17, 2025Industry Experience
Financial Services, Media & Entertainment, Telecommunications, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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