With 11 years of experience in digital agencies, I’ve worked with major French and international brands (EMEA) on content strategies, digital campaigns and creative productions.
My role: turning an idea into a structured, consistent and well-produced deliverable — aligned with brand strategy, brief, and operational realities.
Freelance services:
• Brand & content strategy
• Creative project management
• Video & photo production (from pre-prod to delivery)
➕ Hybrid approach: strategic insight + hands-on execution
➕ Access to a network of trusted creative partners
📍 Based in Europe, open to freelance projects (remote or on-site), in French or English.
Skills
Language
Work Experience
Education
Qualifications
Industry Experience
Baladina is a Lisbon-based clothing brand preparing to launch its first range of products. With no in-house marketing team, the brand needed to build a strong and cohesive digital presence from the ground up.
Challenge
Define the brand’s positioning and visual identity, while building a fully functional e-commerce ecosystem — all within a limited timeframe and budget.
Missions
Helped to shape the brand platform: positioning, editorial pillars, tone of voice
Created the Shopify website (structure, content, basic design integration)
Coordinated creative asset production (photoshoot, social visuals, short-form video)
Built and implemented a social media strategy (planning, content creation, publishing)
Results
Brand launch scheduled for Q4 2025
Delivered a full digital ecosystem ready to scale (e-commerce + social)
Provided end-to-end strategic and creative support as the brand’s sole content partner
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