I am a bilingual (Spanish/English) Social Media Manager with 4+ years of experience in paid and organic social, content creation, and digital campaign management. With a background in design, photography, and digital marketing, I create cohesive, high-impact content and platform-specific strategies across Meta, TikTok, and LinkedIn. I’ve worked across proptech, wellness, e-commerce and creative industries, delivering end-to-end social media management, multi-brand campaign execution, and consistent engagement and growth.…

Maria Norris Esparza

PRO

I am a bilingual (Spanish/English) Social Media Manager with 4+ years of experience in paid and organic social, content creation, and digital campaign management. With a background in design, photography, and digital marketing, I create cohesive, high-impact content and platform-specific strategies across Meta, TikTok, and LinkedIn. I’ve worked across proptech, wellness, e-commerce and creative industries, delivering end-to-end social media management, multi-brand campaign execution, and consistent engagement and growth.…

Available to hire

I am a bilingual (Spanish/English) Social Media Manager with 4+ years of experience in paid and organic social, content creation, and digital campaign management. With a background in design, photography, and digital marketing, I create cohesive, high-impact content and platform-specific strategies across Meta, TikTok, and LinkedIn.

I’ve worked across proptech, wellness, e-commerce and creative industries, delivering end-to-end social media management, multi-brand campaign execution, and consistent engagement and growth.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Advanced
French
Intermediate

Work Experience

Social Media Manager at Freelance
April 1, 2023 - April 1, 2025
* Increased social media impressions by over 400% compared to 2024 through improved content strategy and campaign optimisation. * Unified 7 brands under a single corporate structure, centralising social media and email channels to improve operational efficiency and messaging consistency. * Managed multichannel digital campaigns across social media, email, web, and app platforms, ensuring cohesive brand execution across all touchpoints. * Collaborated with group executives to align social media messaging with broader PR and communications strategy in preparation for a TV advertising campaign launch on Channel 4. * Directed creative content and copywriting to improve engagement, brand clarity, and audience growth across digital platforms. * Worked cross-functionally with sales, design, product, and leadership teams to optimise campaign performance through data-driven insights and ongoing analysis.
Social Media Intern at Franklyfluent
November 1, 2022 - April 1, 2023
* Led a social media revamp by developing and implementing a cohesive content strategy, improving brand consistency and strengthening community engagement. * Supported multilingual marketing initiatives through project coordination, copywriting, and translation, enhancing brand communication across fast-paced campaigns. * Produced marketing proposals and digital content independently, delivering high-quality work under tight deadlines while adapting to evolving brand and campaign needs.

Education

BA Design at Universidad Complutense de Madrid
September 1, 2018 - June 1, 2022
Major: Creative Direction | BA Thesis final score: Grade A Main subjects: photography (honors), videography, graphic design, branding, web design, set design, 3D modelling, art and design history.
Erasmus Mobility - Photography at Accademia di Belle Arti di Roma
January 1, 2022 - June 1, 2022
Main subjects: digital photography, direction of photography, digital image creation, advertising communication. All subjects were studied exclusively in Italian.

Qualifications

Introduction to Marketing - Wharton Business School
June 1, 2021 - July 1, 2021
Branding, customer centricity, go-to market strategies and applied marketing.
Content Creation: Strategy and Tools - LinkedIn Learning
June 1, 2024 - June 30, 2024
Social Media Content Creation and Content Strategy
Business Analytics: Marketing Data - LinkedIn Learning
April 1, 2025 - April 30, 2025
Marketing analytics

Industry Experience

Financial Services, Real Estate & Construction, Software & Internet, Travel & Hospitality, Consumer Goods, Media & Entertainment, Retail
    uniE608 Reel / TikTok Video Example
    For this social media video, I handled the entire process - from scriptwriting and presenting to filming, motion graphics, and editing in Premiere Pro. It’s a good example of my end-to-end creative approach and how I develop and execute ideas for social platforms. video explainervideo videoeditor graphicdesigner videopresenter tiktok instagram reels tiktokshop…