I collaborate with professionals, students and companies to best communicate their added value by sharing knowledge and ideas. I use philosophy, linguistics and design as tools for thinking to imagine complex, cross-disciplinary solutions to professional challenges. I served as Communication & Social Media Manager for the bank BCC Basilicata, and I’m co-founder of Universosud and the Comincenter brand. I hold a degree in Literature and Philosophy, with a focus on communication and marketing, and I speak fluently the grammar of images as well as three other languages. As a certified Asnor career counselor, I contribute to the magazine L’Orientamento. I am currently enrolled in Lumsa’s Advanced Communication, Artificial Intelligence and Data Management Master’s program.…

Manuela Stefanelli

I collaborate with professionals, students and companies to best communicate their added value by sharing knowledge and ideas. I use philosophy, linguistics and design as tools for thinking to imagine complex, cross-disciplinary solutions to professional challenges. I served as Communication & Social Media Manager for the bank BCC Basilicata, and I’m co-founder of Universosud and the Comincenter brand. I hold a degree in Literature and Philosophy, with a focus on communication and marketing, and I speak fluently the grammar of images as well as three other languages. As a certified Asnor career counselor, I contribute to the magazine L’Orientamento. I am currently enrolled in Lumsa’s Advanced Communication, Artificial Intelligence and Data Management Master’s program.…

Available to hire

I collaborate with professionals, students and companies to best communicate their added value by sharing knowledge and ideas. I use philosophy, linguistics and design as tools for thinking to imagine complex, cross-disciplinary solutions to professional challenges. I served as Communication & Social Media Manager for the bank BCC Basilicata, and I’m co-founder of Universosud and the Comincenter brand. I hold a degree in Literature and Philosophy, with a focus on communication and marketing, and I speak fluently the grammar of images as well as three other languages.

As a certified Asnor career counselor, I contribute to the magazine L’Orientamento. I am currently enrolled in Lumsa’s Advanced Communication, Artificial Intelligence and Data Management Master’s program.

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Language

Italian
Fluent
English
Intermediate
French
Advanced
German
Intermediate
Arabic
Beginner

Work Experience

Head of Digital Marketing & Communication Strategy · Graphic Designer · Social Media Manager at BCC Basilicata – cooperative bank
January 1, 2024 - September 2, 2025
Led the digital marketing and communication strategy at BCC Basilicata. Created concepts and visuals for the “Mutuo Classe A 2025” campaign. Laid out the bank’s annual Financial Report and Member Relations document. Defined and implemented a multichannel Communication Plan to boost client loyalty and brand awareness. Managed campaigns via Iccrea CRM and analytics tools such as Power BI and Adobe Analytics to optimize marketing performance. Conceived and led the institutional campaign “Siamo lucani da sempre,” achieving a 30% increase in regional brand awareness. Directed the “#Cuorelucano” social fundraising campaign during COVID-19, raising over €20,000 with high engagement. Designed and delivered Financial Education initiatives with 90%+ participant satisfaction in collaboration with Fondazione Terzo Millennio Federcasse. Developed and managed the loyalty campaign “Il nostro modo di fare banca,” later used as a case study in three university theses for its impact
Co-founder · Marketing & Communication Manager · Graphic Designer at Universosud – Comincenter Creative Hub
January 1, 2012 - Present
Managed and analyzed integrated communication projects; developed and tracked digital and social campaigns. Coordinated customer-interaction activities and community management for educational and professional initiatives. Delivered “Career Tools” soft-skills training achieving over 85% user satisfaction.
Creative Director & Content Creator at University of Basilicata
January 1, 2024 - September 2, 2025
Designed and managed institutional campaigns and social-media strategy, boosting the university’s online engagement by 30% on Instagram.
Graphic Designer & Communication Specialist at Region of Basilicata
January 1, 2024 - September 2, 2025
Created branding, visuals, and communication materials for training events involving over 300 regional public-sector employees.
Communication & Marketing Instructor and Trainer at Innform – Training Institution
January 1, 2024 - September 2, 2025
Coordinated practical teaching projects such as brand identity, e-commerce, and editorial content; taught in master’s courses on Publishing, Communication, and Marketing Education.
Head of Digital Marketing & Communication Strategy · Graphic Designer · Social Media Manager at BCC Basilicata – cooperative bank
January 1, 2024 - September 2, 2025
Led digital marketing, communication strategy, graphic design and social media management. Created concepts and visuals for campaigns such as “Mutuo Classe A 2025”. Laid out the bank’s annual Financial Report and Member Relations document. Defined and implemented a multi-channel Communication Plan to boost client loyalty and brand awareness. Managed campaigns via Iccrea CRM and analytics tools like Power BI and Adobe Analytics for marketing optimization. Conceived and led the institutional campaign “Siamo lucani da sempre,” boosting regional brand awareness by 30%. Directed the “#Cuorelucano” social fundraising campaign during COVID-19 raising over €20,000 with high engagement. Designed and delivered Financial Education initiatives with 90%+ satisfaction in collaboration with Fondazione Terzo Millennio Federcasse. Developed and managed the loyalty campaign “Il nostro modo di fare banca,” later used as a university case study for its impact and exponential online bra
Co-founder · Marketing & Communication Manager · Graphic Designer at Universo sud – Comincenter Creative Hub
January 1, 2012 - Present
Managed and analyzed integrated communication projects; developed and tracked digital and social campaigns. Coordinated customer-interaction activities and community management for educational and professional initiatives. Delivered “Career Tools” soft-skills training with over 85% user satisfaction.
Creative Director & Content Creator at University of Basilicata
January 1, 2024 - September 2, 2025
Designed and managed institutional campaigns and social-media strategy, boosting the university’s online engagement by 30% on Instagram.
Graphic Designer & Communication Specialist at Region of Basilicata
January 1, 2024 - September 2, 2025
Created branding, visuals, and communication materials for training events involving over 300 regional public-sector employees.
Communication & Marketing Instructor and Trainer at Innform – Training Institution
January 1, 2024 - September 2, 2025
Coordinated practical teaching projects (brand identity, e-commerce, editorial content); taught in master’s courses on Publishing, Communication and Marketing Education.

Education

Bachelor's in Communication Sciences (L-14) at University of Basilicata
January 1, 2008 - September 2, 2025
Master's in Advanced Communication, Artificial Intelligence & Data Management at Lumsa University
January 11, 2030 - September 2, 2025
Sales Management Course at Il Sole 24 Ore
January 1, 2024 - January 1, 2024
Introduction to Data Analysis at Microsoft Learn
January 1, 2023 - January 1, 2023
Bachelor’s in Communication Sciences (L-14) at University of Basilicata
January 1, 2008 - September 2, 2025
Master in Advanced Communication, Artificial Intelligence & Data Management at Lumsa University
January 11, 2030 - September 2, 2025
Sales Management Course at Il Sole 24 Ore
January 1, 2024 - January 1, 2024
Introduction to Data Analysis at Microsoft Learn
January 1, 2023 - January 1, 2023

Qualifications

Chamber of Commerce Award – Best Under-40 Enterprise (Universosud, 2020)
January 1, 2020 - September 2, 2025
Emanuele Pirella Award – Best INAIL Advertising Campaign (2008)
January 1, 2008 - September 2, 2025
Chamber of Commerce Award – Best Under-40 Enterprise
January 1, 2020 - September 2, 2025
Emanuele Pirella Award – Best INAIL Advertising Campaign
January 1, 2008 - September 2, 2025

Industry Experience

Financial Services, Education, Non-Profit Organization, Professional Services, Government
    uniE621 Your journey starts here: University of Basilicata
    The Unibas 2025–2027 enrollment campaign goes beyond simple promotion: it is a symbolic journey that puts students and the community at the center. Using metaphors such as suitcase, map, and passport, the campaign portrays a student-centered university, where education also means self-care and authentic relationships. Innovation and creativity play a key role: the conscious use of artificial intelligence and gamification makes the experience more engaging and participatory. Initiatives such as Convivium Unibas, inspired by Harry Potter, and the Student Passport in Zelda style, strengthen belonging and community spirit. This collaborative work has built a narrative ecosystem that highlights the University’s strengths and the quality of life in Basilicata. The claim “Your journey starts here” is more than a call to action: it is a philosophy. Studying at Unibas means embarking on an authentic path of growth, connections, and a shared future. Discover more: https://www.twine.net/signin…