I’m a design leader with over a decade of experience crafting brand identities and digital experiences across three continents. Born in Buenos Aires and now based in Berlin, I merge South American creativity with European practicality to build scalable design systems that grow with companies. I’ve launched my own studio and led design teams for startups and established brands alike, always prioritizing pragmatic solutions that serve real business needs. I thrive where brand identity meets digital experience, creating systems that feel human across platforms and touchpoints. Now leading 7UKI Studio, I focus on lasting brand identities and functional digital spaces for growing companies. I’m open to connecting with fellow designers, potential collaborators, and anyone who believes in the power of thoughtful design to tell stories and solve problems.

Manuel Dieguez

PRO

I’m a design leader with over a decade of experience crafting brand identities and digital experiences across three continents. Born in Buenos Aires and now based in Berlin, I merge South American creativity with European practicality to build scalable design systems that grow with companies. I’ve launched my own studio and led design teams for startups and established brands alike, always prioritizing pragmatic solutions that serve real business needs. I thrive where brand identity meets digital experience, creating systems that feel human across platforms and touchpoints. Now leading 7UKI Studio, I focus on lasting brand identities and functional digital spaces for growing companies. I’m open to connecting with fellow designers, potential collaborators, and anyone who believes in the power of thoughtful design to tell stories and solve problems.

Available to hire

I’m a design leader with over a decade of experience crafting brand identities and digital experiences across three continents. Born in Buenos Aires and now based in Berlin, I merge South American creativity with European practicality to build scalable design systems that grow with companies. I’ve launched my own studio and led design teams for startups and established brands alike, always prioritizing pragmatic solutions that serve real business needs. I thrive where brand identity meets digital experience, creating systems that feel human across platforms and touchpoints.

Now leading 7UKI Studio, I focus on lasting brand identities and functional digital spaces for growing companies. I’m open to connecting with fellow designers, potential collaborators, and anyone who believes in the power of thoughtful design to tell stories and solve problems.

See more

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & Design Director at 7UKI Studio
April 1, 2024 - Present
Leading brand identity and digital experience projects from concept to delivery, specializing in scalable design systems for newborn and growing companies. Building and managing client relationships across tech, retail, and cultural sectors. Successfully delivered a modular brand system for a European fitness retailer and an adaptive digital identity for a design agency, increasing online engagement by 40%. Responsible for studio operations, client strategy, and creative direction while staying hands-on with design work. Established partnerships with photographers, motion designers, and developers to deliver cohesive brand experiences.
Managing Partner and Head of Design at BRICK Agency
April 1, 2024 - September 27, 2025
Led design strategy and teams across multiple client engagements; oversaw studio growth and operations.
Head of Design at BRICK Agency
June 1, 2022 - September 27, 2025
Directed the design function and operations for the agency, collaborating across departments to deliver cohesive brand experiences.
Senior Graphic Designer at foodpanda Deutschland
January 1, 2022 - September 27, 2025
Created marketing visuals and branding assets for digital and retail campaigns.
Freelance Graphic Designer at Social Mediators
August 1, 2021 - September 27, 2025
Provided freelance graphic design services for multiple clients, focusing on brand visuals and digital assets.
Freelance Graphic Designer at Airtasker
August 1, 2020 - September 27, 2025
Delivered graphic design work for various tasks and campaigns.
Audiovisual Technician at Expert AV
February 1, 2020 - September 27, 2025
Assisted with audiovisual production tasks and on-site tech support.
Lead Graphic Designer at Kudos Media P/L
May 1, 2019 - September 27, 2025
Led graphic design projects and branding initiatives; collaborated with cross-disciplinary teams.
Lead Graphic Designer at Prisett
April 1, 2018 - September 27, 2025
Drove graphic design for branding and digital projects; streamlined workflows and mentored teammates.
Assistant Editor at TRONCO
March 1, 2016 - September 27, 2025
Assisted with editorial tasks and production coordination.
Graphic and Web Designer at CUMBRE
January 1, 2016 - September 27, 2025
Created graphic and web design assets for branding and online presence.

Education

Graphic Design at Universidad de Buenos Aires
January 1, 2012 - January 1, 2016
Music Producer & Sound Technician at Escuela de Música de Buenos Aires
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Other
    paper Magnetic Vision

    Magnetic Vision

    Our collaboration with Magnetic Vision transformed this boutique production agency into a compelling digital presence that authentically represents their storytelling prowess. By developing a cohesive brand identity and strategic online platform, we helped position them as premium creators of meaningful visual content.

    [View full project →](https://www.twine.net/signin

    ![Magnetic Vision](https://www.twine.net/signin

    paper Project B.

    Project B

    We partnered with Project B to transform their market position and digital presence, creating a comprehensive brand strategy and compelling website that establishes them as the leading AI-powered solution for payroll outsourcing. Our collaboration began with extensive strategic research to understand the competitive landscape, followed by a complete rebranding proposal that positions them uniquely in the emerging AI ecosystem while making complex payroll automation accessible to both decision-makers and frontline specialists.

    [View full project →](https://www.twine.net/signin

    ![Project B](https://www.twine.net/signin

    paper Georgie's Company

    Georgies Company

    Our collaboration with Georgie’s Company centered on transforming their existing WooCommerce chocolate and coffee retail operation into a sophisticated Shopify-powered e-commerce platform. This comprehensive migration project involved developing a fully custom store that not only matched their refined brand aesthetic but also enhanced their operational capabilities through advanced product management and subscription commerce features.

    [View full project →](https://www.twine.net/signin

    ![Georgies Company](https://www.twine.net/signin

    paper PBS Foundation

    PBS Foundation

    The PBS Foundation approached 7UKI Studio to establish a professional brand presence that would reflect their mission as a non-profit organization ensuring a healthy PBS (Proposer Builder Separation) ecosystem for Ethereum. Our task was to create a technical yet approachable identity that would communicate complex blockchain infrastructure concepts clearly while positioning them as a trustworthy foundation in the space.

    [View full project →](https://www.twine.net/signin

    ![PBS Foundation](https://www.twine.net/signin