I'm a results-driven Digital Marketing Manager based in Lisbon, Portugal, with a proven track record in building social media and influencer campaigns that drive massive reach and engagement. In recent roles, I delivered 43M views, 3,200% reach growth, and increased engagement rate from 3% to 9% while managing influencer, affiliate, and UGC programs for U.S. markets. I excel in remote collaboration and turning data into growth across social media, content strategy, paid media, email marketing, and partnerships. I am passionate about turning insights into actionable campaigns, with a focus on SEO, growth-focused content, landing-page optimization, and data-driven problem solving. My interests include women’s health, art, travel, and fashion, and I enjoy crafting authentic brand stories that resonate with audiences and drive measurable results.

Marisa Pereira

I'm a results-driven Digital Marketing Manager based in Lisbon, Portugal, with a proven track record in building social media and influencer campaigns that drive massive reach and engagement. In recent roles, I delivered 43M views, 3,200% reach growth, and increased engagement rate from 3% to 9% while managing influencer, affiliate, and UGC programs for U.S. markets. I excel in remote collaboration and turning data into growth across social media, content strategy, paid media, email marketing, and partnerships. I am passionate about turning insights into actionable campaigns, with a focus on SEO, growth-focused content, landing-page optimization, and data-driven problem solving. My interests include women’s health, art, travel, and fashion, and I enjoy crafting authentic brand stories that resonate with audiences and drive measurable results.

Available to hire

I’m a results-driven Digital Marketing Manager based in Lisbon, Portugal, with a proven track record in building social media and influencer campaigns that drive massive reach and engagement. In recent roles, I delivered 43M views, 3,200% reach growth, and increased engagement rate from 3% to 9% while managing influencer, affiliate, and UGC programs for U.S. markets. I excel in remote collaboration and turning data into growth across social media, content strategy, paid media, email marketing, and partnerships.

I am passionate about turning insights into actionable campaigns, with a focus on SEO, growth-focused content, landing-page optimization, and data-driven problem solving. My interests include women’s health, art, travel, and fashion, and I enjoy crafting authentic brand stories that resonate with audiences and drive measurable results.

See more

Language

Portuguese
Fluent
English
Fluent
French
Intermediate
Spanish; Castilian
Advanced

Work Experience

Social Media and Partnerships Manager at Freelancer
May 1, 2024 - Present
Developed and implemented tailored social media strategies for a portfolio of 5 clients, aligning content strategies with industry-specific trends and audience needs. Identified, negotiated, and managed strategic partnerships with relevant brands, media and events. Tracked and evaluated key social media KPIs to optimize performance. Increased followers by 25%, engagement by 690% and reach by 420%.
Partnerships and Social Media Senior Analyst at Indie Campers
December 1, 2024 - September 10, 2025
Developed global influencer marketing strategy; defined processes for influencer recruitment, negotiation, onboarding and tracking; managed relationships with 2 freelancers and coordinated cross-functional teams for VIP bookings; generated 500,000€ in GMV in 6 months through influencer codes; managed and optimized 5 social media channels; produced and shared engaging content; increased followers by 75%, engagement by 153%, reach by 314%.
Marketing Analyst at Indie Campers
November 30, 2022 - September 10, 2025
Developed and executed SEO strategies for 11 domains; conducted keyword research and optimized content; constructed extensive performance reports and monitored performance; implemented segmentation and communications strategies for email, including newsletter creation; built campaign landing pages and created copywriting.
Marketing Consultant at Westmont Hospitality Group
September 30, 2021 - September 10, 2025
Developed marketing and communications plans for 2 upscaling hotels; conceptualized and tested strategic events; forecasted financial results and developed cash flow reports to streamline strategy.
Social Media & Influencer Marketing Manager at Maven Pet
December 1, 2024 - Present
Developed and executed social media, content strategy and community management, driving 43M views, 3,200% reach, and increasing engagement rate from 3% to 9%. Operated influencer, affiliate and UGC programs for the U.S. market, contributing to 167% sales growth through creator-led campaigns.
Digital Marketing Manager at Remote Freelance
May 1, 2024 - Present
Implemented end-to-end strategies across social media, content and paid media, growing accounts from 0 to 100K views, doubling followers and achieving 3% CTR on Meta Ads. Led influencer & PR initiatives, designed newsletters (36% open rate, 6% CTR), created growth-focused content (engagement 15%), optimized landing pages for SEO and conversion, and conducted market research and data-driven problem solving.
Partnerships & Social Media Associate at Indie Campers
December 1, 2022 - December 1, 2024
Launched global influencer marketing programs generating €500K in revenue in 6 months through coupon codes with a 90% partnership retention rate. Managed 5 social channels and the brand content calendar, increasing followers from 77k to 135k; engagement rate up 153%, reach up 314%, and organic sales up 26%.

Education

BSc in Economics at Nova School of Business and Economics
September 1, 2017 - June 1, 2020
MSc in Management at Nova School of Business and Economics
September 1, 2020 - January 1, 2022
Eras Erasmus+ Program at Universidad Carlos III de Madrid
September 1, 2019 - January 1, 2020
MSc in Management at Nova School of Business and Economics
September 1, 2020 - January 1, 2022
BSc in Economics at Nova School of Business and Economics
September 1, 2017 - June 1, 2020
Erasmus+ Program during BSc in Economics at Universidad Carlos III de Madrid
September 1, 2019 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail