Available to hire
I am a senior communications and marketing leader with 20+ years shaping integrated marketing, communications strategy and behaviour-change campaigns for global brands, government and high-growth tech. I translate cultural and customer insight into work that moves people, shifts perceptions and delivers measurable commercial and social impact. I advise executives and ministers, lead cross-functional teams and multi-million-dollar campaigns, and build programs that drive adoption, engagement and trust across diverse communities.
Experience Level
Expert
Expert
Language
English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate
Portuguese
Beginner
Work Experience
Head of Marketing at MusoLingo
May 1, 2025 - October 31, 2025Owned global brand, go-to-market, and marketing budget for an AI-powered, music-led EdTech platform, driving adoption across APAC, EMEA and North America for B2C learners and institutional clients. Developed segmented messaging for B2C learners, B2B education buyers and enterprise partners; built brand framework, positioning and tone of voice; orchestrated launch activities across PR, content, digital, and experiential channels to accelerate adoption.
Client Services Director at Cultural Perspectives
November 1, 2024 - May 1, 2025Led multicultural communications strategy and delivery for government, corporate and non-profit clients, including federal election campaigns and major health and social-change programs. Directed CALD communications for the federal election, delivering tailored messaging across TV, radio, digital, social and community channels under ministerial-level scrutiny. Ran multi-platform campaigns for mainstream, CALD and First Nations audiences; advised senior government stakeholders on CALD engagement, issues management and crisis response. Directed cross-functional teams from research, community consultation, creative development and production to KPI-led evaluation.
Copy & Content Writer (Freelance) at Various Clients
January 1, 2018 - PresentStrategic copy and content partner for B2B and B2C brands, specialising in tone of voice, narrative clarity and performance. Defined clear positioning, distilled complex ideas into accessible narratives that drive engagement and conversion. Developed long- and short-form content (web, social, email, campaigns, thought leadership) optimised for behaviour change, SEO and brand consistency.
Head of Client Services at Mr Mumbles
April 1, 2017 - August 1, 2019Led client service, strategy and cross-platform campaigns for energy, health, disability and NFP clients. Directed campaigns (TV, digital, social, outdoor, radio) in highly regulated environments, balancing creative impact with compliance and risk management. Led B2B rebranding of APSMA to ICON in APAC, collaborating with CMOs to reposition the association as a hub for thought leadership and career development. Owned P&L and resourcing for key accounts; improved workflows and reporting cadences; managed government tender and funding applications.
Social Media Director at Babyology
July 1, 2014 - September 1, 2016Owned social and content strategy for one of Australia’s leading digital parenting communities. Delivered 600% Instagram growth, built a 1M+ Facebook community, and increased audience engagement by 50% and website traffic by 30%, driven by organic reach. Established and managed a panel of 50+ influencers and bloggers to amplify campaigns and deepen community engagement.
Online Engagement Officer at NSW Department of Education
January 1, 2016 - January 1, 2017Managed departmental social channels; developed social media policy, accessibility and issues-management guidelines.
Social Media Content Developer & Community Manager at Sydney Baby Bargains
January 1, 2013 - January 1, 2014Curated content and managed a fast-growing parenting community, using audience insights and analytics to drive engagement and support commercial partnerships.
Partnerships Director (Contract) at 3rdspace Communications
January 1, 2013 - January 1, 2013Developed and managed strategic brand and media partnerships, creating content-led campaigns that aligned commercial objectives with editorial storytelling.
Partnerships & Content Director at Slingshot Media Ventures
January 1, 2010 - January 1, 2013Developed B2B entertainment and content partnerships with Sony, EA Games and BMW on multiple media platforms.
Content Development Director at Brand New Alliance
January 1, 2008 - January 1, 2009Led youth-focused content and music marketing campaigns for TV, digital and events.
Senior Account Director at BMF Sydney
January 1, 2007 - January 1, 2008Led national campaigns across government and FMCG clients, managing strategy, creative and delivery.
Account Director at Publicis London
January 1, 2005 - January 1, 2006Directed HP B2B communications in EMEA, including pan-European experiential programs.
Assistant Producer at BBC / Channel 4
January 1, 2003 - January 1, 2005Supported documentary production spanning research, scripting, shoots and post-production.
Senior Account Manager at Euro RSCG / Lowe London
January 1, 1998 - January 1, 2003Managed end-to-end delivery through-the-line campaigns for global consumer and tech brands.
Education
MA, Social and Political Sciences at University of Cambridge
January 11, 2030 - December 23, 2025MA, Social and Political Sciences at University of Cambridge
September 1, 2000 - September 1, 2000Qualifications
Industry Experience
Government, Education, Healthcare, Media & Entertainment, Non-Profit Organization, Software & Internet, Consumer Goods, Professional Services, Gaming, Telecommunications, Energy & Utilities, Travel & Hospitality
Experience Level
Expert
Expert
Hire a Marketer
We have the best marketer experts on Twine. Hire a marketer in Sydney today.