Marcelle V

Owned global brand, go-to-market, and marketing budget for an AI-powered, music-led EdTech platform, driving adoption across APAC, EMEA and North America for B2C learners and institutional clients. Developed segmented messaging for B2C learners, B2B education buyers and enterprise partners; built brand framework, positioning and tone of voice; orchestrated launch activities across PR, content, digital, and experiential channels to accelerate adoption.

Led multicultural communications strategy and delivery for government, corporate and non-profit clients, including federal election campaigns and major health and social-change programs. Directed CALD communications for the federal election, delivering tailored messaging across TV, radio, digital, social and community channels under ministerial-level scrutiny. Ran multi-platform campaigns for mainstream, CALD and First Nations audiences; advised senior government stakeholders on CALD engagement, issues management and crisis response. Directed cross-functional teams from research, community consultation, creative development and production to KPI-led evaluation.

Strategic copy and content partner for B2B and B2C brands, specialising in tone of voice, narrative clarity and performance. Defined clear positioning, distilled complex ideas into accessible narratives that drive engagement and conversion. Developed long- and short-form content (web, social, email, campaigns, thought leadership) optimised for behaviour change, SEO and brand consistency.