I am Marcelo Diaz, a UX and Digital Designer with over a decade of experience helping business owners around the world build impressive digital presences. I specialize in user-centered design, web and app development, and creating scalable design systems that align with business goals. In my recent roles, I have led end-to-end UX projects, collaborated with cross-functional teams, and delivered measurable improvements in user engagement and retention. I thrive on turning complex problems into intuitive interfaces and robust, responsive experiences.

Marcelo Diaz

I am Marcelo Diaz, a UX and Digital Designer with over a decade of experience helping business owners around the world build impressive digital presences. I specialize in user-centered design, web and app development, and creating scalable design systems that align with business goals. In my recent roles, I have led end-to-end UX projects, collaborated with cross-functional teams, and delivered measurable improvements in user engagement and retention. I thrive on turning complex problems into intuitive interfaces and robust, responsive experiences.

Available to hire

I am Marcelo Diaz, a UX and Digital Designer with over a decade of experience helping business owners around the world build impressive digital presences. I specialize in user-centered design, web and app development, and creating scalable design systems that align with business goals.

In my recent roles, I have led end-to-end UX projects, collaborated with cross-functional teams, and delivered measurable improvements in user engagement and retention. I thrive on turning complex problems into intuitive interfaces and robust, responsive experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

Spanish; Castilian
Fluent
English
Advanced
Chinese
Beginner

Work Experience

Digital Communications & Systems Coordinator at Cobra Group
September 1, 2025 - March 1, 2026
As a Digital Communications & Systems Coordinator, I manage and optimize digital platforms to enhance internal and external communications. My role encompasses developing engaging content, overseeing website and social media channels, implementing digital campaigns, and ensuring seamless integration of communication systems. I also analyze performance metrics to drive improvements, streamline processes, and support strategic initiatives across the organization.
WordPress Developer & UI/UX Designer at Australian Blockchain Association
February 1, 2025 - May 1, 2025
Led end-to-end design and development of user-centered WordPress websites, utilizing Useberry, Figma and Balsamiq for wireframing and prototyping. Collaborated with cross-functional teams to align design vision with client goals and deliver responsive, intuitive user experiences. Managed full design lifecycle from research to implementation, ensuring seamless handoff between UX/UI and development for timely project delivery.
Website Developer and Graphic Designer at National College of Australia
August 1, 2024 - January 1, 2025
Work closely with stakeholders, developers, and UI designers to ensure a cohesive user experience. Ensure that the user interface is responsive and works well across various devices and screen sizes. Develop websites using Figma and WordPress.
Website Developer at XRecruiter
June 1, 2024 - August 1, 2024
Define the correct interaction model for websites and evaluate its success. Conduct user research and testing to develop prototypes and workflows. Develop websites using Webflow and Figma.
UX Specialist and UI Designer at Seeing Machines
July 1, 2023 - November 1, 2023
Work closely with stakeholders, developers, and UI designers to ensure a cohesive user experience. Ensure that the user interface is responsive and works well across various devices and screen sizes. Collaborate with developers to ensure the feasibility of design implementations.
Digital Designer and UX / UI Programmer at Ubiquity
September 1, 2021 - March 1, 2024
Conduct user research and testing to develop prototypes and workflows. Research, consulting, analyzing and evaluating system program needs. Successfully led the UX redesign of a mobile app, resulting in a 30% increase in user retention within three months.
Digital Designer and Systems Programmer at OOG
May 1, 2020 - August 1, 2021
Define the correct interaction model for websites and evaluate its success. Develop schematics and prototypes around customer needs and testing. Researching, consulting, analyzing and evaluating websites needs.
Digital Designer at University of New South Wales
January 1, 2017 - April 1, 2020
Develop websites using Drupal 7, 8 and 9. Creating Drupal responsive themes. Conducted heuristic evaluations, identifying and resolving 40+ usability issues to enhance overall user experience.
Digital Designer at UNSW Business School
June 1, 2016 - December 1, 2016
Develop websites using WordPress and Drupal. Creating themes with bootstrap for WordPress and SharePoint. Implemented a data-driven design approach, leading to a 25% reduction in user errors and support requests.
Graphic Designer and Front End Developer at Segic USACH
March 1, 2012 - March 1, 2016
Take client requirements and make development plans and dates. Moving sites from development environment to the production environment. Revamped the user interface of a complex software application, reducing the learning curve for new users by 32%.
Multimedia and Web Designer at Multicaja S.A.
April 1, 2011 - March 1, 2012
Theming in CSS and jQuery for a Ruby on Rails web application. Make sure the websites comply with W3C and WCAG standards. Presented design proposals to stakeholders, receiving approval for 90% of proposed design changes.
Graphic and Web Designer at Business News Americas
August 1, 2010 - March 1, 2011
Create websites in plain PHP, HTML, CSS and jQuery and for Drupal 6 and 7. I consistently produce high-quality UX design deliverables, such as wireframes, prototypes, and user personas, to effectively communicate design concepts and ensure smooth project implementation. Collaborated with cross-functional teams to deliver 10+ responsive website designs meeting project deadlines and client expectations.
Digital Designer and UX/UI Programmer at UBIQUITY
September 1, 2021 - March 31, 2024
Conduct user research and testing to develop prototypes and workflows. Researching, consulting, analyzing and evaluating system program needs. Successfully led the UX redesign of a mobile app, resulting in a 30% increase in user retention within three months.

Education

Bachelor of Software Engineering at UNIACC, Chile
January 11, 2030 - January 1, 2025
Professional Certificate of UX Design at GOOGLE, Chile
January 11, 2030 - January 1, 2022
Advanced Diploma of Systems Programming at Santo Tomas University, Chile
January 11, 2030 - January 1, 2016
Certificate of UX Research at MacPC Academy, Chile
January 11, 2030 - January 1, 2011
Diploma of Multimedia Design at ARCOS, Chile
January 11, 2030 - January 1, 2010
Bachelor of Software Engineering at UNIACC, Chile
January 11, 2030 - January 1, 2025
Professional Certificate of UX Design at GOOGLE, Chile
January 11, 2030 - January 1, 2022
Advanced Diploma of Systems Programming at Santo Tomas University, Chile
January 11, 2030 - January 1, 2016
Certificate of UX Research at MacPC Academy, Chile
January 11, 2030 - January 1, 2011
Diploma of Multimedia Design at ARCOS, Chile
January 11, 2030 - January 1, 2010

Qualifications

Certificate of UX Research
January 11, 2030 - January 1, 2011
Diploma of Multimedia Design
January 11, 2030 - January 1, 2010
Professional Certificate of UX Design
January 11, 2030 - January 1, 2022
Bachelor of Software Engineering
January 11, 2030 - January 1, 2025
Advanced Diploma of Systems Programming
January 11, 2030 - January 1, 2016
Bachelor of Software Engineering
January 11, 2030 - January 1, 2025
Professional Certificate of UX Design
January 11, 2030 - January 1, 2022
Advanced Diploma of Systems Programming
January 11, 2030 - January 1, 2016
Certificate of UX Research
January 11, 2030 - January 1, 2011
Diploma of Multimedia Design
January 11, 2030 - January 1, 2010

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Other
    paper TrainElitePro - https://trainelitepro.vercel.app/

    I recently completed TrainElitePro, a full-stack platform connecting trainers and clients. While the UI focuses on a high-performance “dark mode” aesthetic, the real challenge was building a robust, type-safe architecture.

    Key Technical Implementations:

    Architecture: Built with Next.js 14 (App Router) for optimized SSR, ensuring trainer profiles are SEO-friendly and load instantly.

    Data Orchestration: Integrated Supabase (PostgreSQL) for real-time data. I implemented relational queries to dynamically hydrate trainer profiles with their specific training tiers and metadata.

    Performance Optimization: Solved asset delivery bottlenecks by configuring a custom Image Loader for Supabase Storage. I mapped dynamic paths to public CDNs while maintaining W3C/WCAG accessibility standards.

    Fluid Motion: Leveraged Framer Motion for layout projections and micro-interactions, creating a tactile “premium” feel that reduces perceived latency.

    State Logic: Developed a client-side filtering system handling multi-parameter searches (rating, location, specialty) with a custom pagination hook to keep the DOM light.

    The “Under the Hood” Takeaways:

    Type Safety: Used strict TypeScript interfaces to map database schemas to frontend components, eliminating runtime errors.

    UX Polish: Implemented skeleton loaders and staggered entrance animations to manage asynchronous states gracefully.

    Efficiency: Utilized Tailwind CSS for a zero-runtime CSS footprint and optimized LCP (Largest Contentful Paint).

    This project was a deep dive into balancing clean code architecture with Senior-level UI execution.