I’m a scientific researcher in the areas of Human-Computer Interaction (HCI), User Experience (UX), Consumer Experience (CX), Gamification, Communication Sciences and Interactive Technologies such as Augmented Reality. Graduated in Advertising and Marketing, Master's degree in Multimedia from the Faculty of Engineering of the University of Porto and currently PhD student at the Department of Communication and Art of the University of Aveiro. With over a decade of professional experience in graphic design, motion graphics, web development, mobile applications, game development, I’m always willing to learn and work on new challenges and passionate about researching new technologies that can improve the user and consumer experience.

MarceloValle

I’m a scientific researcher in the areas of Human-Computer Interaction (HCI), User Experience (UX), Consumer Experience (CX), Gamification, Communication Sciences and Interactive Technologies such as Augmented Reality. Graduated in Advertising and Marketing, Master's degree in Multimedia from the Faculty of Engineering of the University of Porto and currently PhD student at the Department of Communication and Art of the University of Aveiro. With over a decade of professional experience in graphic design, motion graphics, web development, mobile applications, game development, I’m always willing to learn and work on new challenges and passionate about researching new technologies that can improve the user and consumer experience.

Available to hire

I’m a scientific researcher in the areas of Human-Computer Interaction (HCI), User Experience (UX), Consumer Experience (CX),
Gamification, Communication Sciences and Interactive Technologies such as Augmented Reality. Graduated in Advertising and
Marketing, Master’s degree in Multimedia from the Faculty of Engineering of the University of Porto and currently PhD student at the
Department of Communication and Art of the University of Aveiro. With over a decade of professional experience in graphic design,
motion graphics, web development, mobile applications, game development, I’m always willing to learn and work on new challenges and
passionate about researching new technologies that can improve the user and consumer experience.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Graphic Designer, Web Designer and Motion Graphics at OBRAPRIMA
January 1, 2008 - October 11, 2025
Graphic designer, web designer and motion graphics work for the Brazilian division, delivering visual identities and multimedia assets.
Web Developer and Motion Graphics at BOX3
January 1, 2009 - October 11, 2025
Web development and motion graphics projects for Porto Alegre-based client.
Graphic Designer and Software Developer at SMART MÍDIA DIGITAL
January 1, 2012 - October 11, 2025
Graphic design and software development for multimedia projects.
Web Designer, Graphic Designer, Software Developer and Database Administration at RIVERA CASINO & RESORT
January 1, 2016 - October 11, 2025
Web and graphic design, software development and database administration for casino and hotel operations (Rivera, Uruguay).
Mobile Applications Developer, Interface Prototyping and UX Evaluation at IVALLE TECNOLOGIA DA INFORMAÇÃO
January 1, 2021 - October 11, 2025
Creation of mobile applications, interface prototypes and UX evaluation.
Interface and UX Evaluation at Faculty of Engineering of the University of Porto
January 1, 2018 - October 11, 2025
Interface and UX evaluation for software at the Peugeot factory in Vigo (Spain) as part of the HELDA project.
GUI Development and UX Evaluation at DEPARTMENT OF ELECTRONICS, TELECOMMUNICATIONS AND INFORMATICS OF THE UNIVERSITY OF AVEIRO
January 1, 2021 - October 11, 2025
Development of GUI and UX evaluation for 5GMEDE simulation software.
Web Designer, Graphic Designer, Mobile Applications Developer, UI and UX Designer at DEPARTMENT OF EDUCATION AND PSYCHOLOGY OF THE UNIVERSITY OF AVEIRO
January 1, 2023 - October 11, 2025
Web design, graphic design, mobile apps development and UI/UX design for Aveiro projects.
Video Editor, Multimedia Content Creator and Customer Service at @ILLU.SI_ DESIGN STUDIO - @illu.si_
January 1, 2025 - October 11, 2025
Video editing, multimedia content creation and customer service for Porto studio.

Education

Graduate Degree in Advertising and Marketing at ULBRA
January 1, 2006 - January 1, 2006
Postgraduate Degree in Advertising Creation at ESPM
January 1, 2007 - January 1, 2007
Master's Degree in Multimedia at University of Porto (FEUP)
January 1, 2017 - January 1, 2020
PhD student in Information and Communication on Digital Platforms at University of Aveiro
January 1, 2020 - January 1, 2024
Graduate degree in Advertising and Marketing at ULBRA (Lutheran University of Brazil) - Faculty of Social Communication, Canoas, RS, Brazil
January 1, 2006 - January 1, 2006
Postgraduate degree in Advertising Creation at ESPM (School of Advertising and Marketing), Porto Alegre - RS, Brazil
January 1, 2007 - January 1, 2007
Adobe Certified Professional at Adobe Systems Inc - Adobe Flash Certified Designer
January 1, 2007 - January 1, 2007
Master's Degree in Multimedia at University of Porto (FEUP), Porto, Portugal
January 1, 2017 - January 1, 2020
PhD student in Information and Communication on Digital Platforms at University of Aveiro, DeCA (Departament of Communication and Art of the University of Aveiro), Aveiro, Portugal
January 1, 2020 - January 1, 2024
Graduate degree in Advertising and Marketing at ULBRA (Lutheran University of Brazil) - Faculty of Social Communication / Canoas - RS, Brazil
January 1, 2006 - January 1, 2006
Postgraduate degree in Advertising Creation at ESPM (School of Advertising and Marketing) / Porto Alegre - RS, Brazil
January 1, 2007 - January 1, 2007
Master's Degree in Multimedia at University of Porto (FEUP) / Porto, Portugal
January 1, 2017 - January 1, 2020
PhD student in Information and Communication on Digital Platforms at University of Aveiro (DeCA)
January 1, 2020 - January 1, 2024

Qualifications

Adobe Certified Professional
January 1, 2007 - October 11, 2025
Adobe Certified Professional (Adobe Flash Certified Designer)
January 1, 2007 - October 11, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Gaming, Travel & Hospitality