🚀 Driving and executing omnichannel marketing campaigns to elevate customer engagement. I bring senior expertise in CRM & Marketing solutions, including HubSpot, Salesforce, Klaviyo, Advertising, Social. 🔧 Dedicated to advising and supporting digital, marketing, and sales teams in strategy, execution, and technical implementation. This includes onboarding, asset creation, automations, workflows, content development, sales processes, and reporting… 💡 As a creative and agile digital & marketing specialist with over 13 years of proven track records experiences, I excel in managing various roles such as CRM Manager, Email Marketing Specialist, Digital lead, and Project Manager. 🌐 My experience spans diverse markets, including the UK/Europe, Middle East, Australia, and globally, across vertical sectors such as Financial Services, Luxury, Technology, Advertising, Telecoms, and Transport.…

Marc Genin

🚀 Driving and executing omnichannel marketing campaigns to elevate customer engagement. I bring senior expertise in CRM & Marketing solutions, including HubSpot, Salesforce, Klaviyo, Advertising, Social. 🔧 Dedicated to advising and supporting digital, marketing, and sales teams in strategy, execution, and technical implementation. This includes onboarding, asset creation, automations, workflows, content development, sales processes, and reporting… 💡 As a creative and agile digital & marketing specialist with over 13 years of proven track records experiences, I excel in managing various roles such as CRM Manager, Email Marketing Specialist, Digital lead, and Project Manager. 🌐 My experience spans diverse markets, including the UK/Europe, Middle East, Australia, and globally, across vertical sectors such as Financial Services, Luxury, Technology, Advertising, Telecoms, and Transport.…

Available to hire

🚀 Driving and executing omnichannel marketing campaigns to elevate customer engagement. I bring senior expertise in CRM & Marketing solutions, including HubSpot, Salesforce, Klaviyo, Advertising, Social.

🔧 Dedicated to advising and supporting digital, marketing, and sales teams in strategy, execution, and technical implementation. This includes onboarding, asset creation, automations, workflows, content development, sales processes, and reporting…

💡 As a creative and agile digital & marketing specialist with over 13 years of proven track records experiences, I excel in managing various roles such as CRM Manager, Email Marketing Specialist, Digital lead, and Project Manager.

🌐 My experience spans diverse markets, including the UK/Europe, Middle East, Australia, and globally, across vertical sectors such as Financial Services, Luxury, Technology, Advertising, Telecoms, and Transport.

See more

Language

French
Fluent
English
Fluent
German
Advanced
Italian
Advanced
Spanish; Castilian
Intermediate

Work Experience

EMEA collection digital support at Mercedes-Benz AG
February 1, 2025 - February 13, 2026
Omnichannel Strategy: Engineered and executed data-driven outbound campaigns across the EMEA region France market leveraging SAP, PEGA, and Freshdesk to streamline the collection journey, customer experiences and recovery lifecycle. Performance Optimization: Scaled operational KPIs by integrating CRM and advanced automation segmentation, reducing NPLs through high-touch, empathetic negotiation and targeted customer difficulties signals. Market Expansion: Managed premium brand positioning in international French-speaking markets, ensuring 100% regulatory compliance while applying a marketing-led approach to debt resolution.
EMEA Digital & Marketing Specialist at NielsenIQ
January 1, 2024 - January 1, 2025
Driving data-driven marketing across 12+ EMEA countries to accelerate growth. As Regional CRM Lead for MS Dynamics 365 & Salesforce, I own platform strategy and adoption. Execution: Orchestrate end-to-end omnichannel journeys (Email, Social, Hootsuite) and audience segmentation. Optimization: Automate lead nurturing and workflows via CRM, CMS, and LinkedIn Sales Navigator. Strategy: Align CRM architecture with lifecycles to maximize ROI and personalization.
EMEA Digital & Marketing Specialist at GfK - An NIQ Company
January 1, 2023 - January 1, 2024
Driving data-driven marketing across 12+ EMEA countries to accelerate growth. As Regional CRM Lead for MS Dynamics 365 & Salesforce, I own platform strategy and adoption. Execution: Orchestrate end-to-end omnichannel journeys (Email, Social, Hootsuite) and audience segmentation. Optimization: Automate lead nurturing and workflows via CRM, CMS, and LinkedIn Sales Navigator. Strategy: Align CRM architecture with lifecycles to maximize ROI and personalization. Driving data-driven marketing across 12+ EMEA countries to accelerate growth. As Regional CRM Lead for MS Dynamics 365 & Salesforce, I own platform strategy and adoption. Execution: Orchestrate end-to-end omnichannel journeys (Email, Social, Hootsuite) and audience segmentation. Optimization: Automate lead nurturing and workflows via CRM, CMS, and LinkedIn Sales Navigator. Strategy: Align CRM architecture with lifecycles to maximize ROI and personalization.

Education

Master Digital Business at CNAM Paris
February 1, 2002 - February 1, 2006

Qualifications

Hubspot Marketing hub / Sales Hub / content hub / Email Hub / Dashboard certified
February 1, 2024 - February 20, 2028
CRM expert
AI search / Ads search / Ad Paid Google certification (upskills)
February 1, 2024 - February 20, 2026
SEMRUSH data marketing / AI marketing certification
February 20, 2026 - February 20, 2026
Linkedin solution strategy / content / marketing certification
February 1, 2023 - February 20, 2026
Klaviyo product certificate -
February 20, 2026 - February 20, 2026
Email , CRM , data

Industry Experience

Financial Services, Consumer Goods, Manufacturing, Travel & Hospitality, Other, Retail, Software & Internet, Media & Entertainment, Professional Services
    paper EMEA HubSpot Specialist | GfK | CRM & Salesforce Optimization Expert

    As an EMEA HubSpot Specialist at GfK (an NIQ company), I optimized the CRM ecosystem across Europe, the Middle East, and Africa. I spearheaded a robust strategy to streamline marketing operations, enhance lead management, and align sales teams. My core focus was leveraging HubSpot for automation, advanced reporting, and process improvements, while managing a seamless Salesforce integration to bridge the gap between departments. I transformed fragmented workflows into a centralized, data-driven engine that scaled regional growth and improved operational efficiency.

    paper Digital & Media Consultant for Universal Music Company: Responsibilities & Duties

    As a Digital & Media Consultant at Universal Music Group, I developed and executed comprehensive social media strategies to amplify artist brands and engagement. I managed the full content lifecycle—from creation and calendaring to community management and crisis mitigation. By leveraging data analytics and A/B testing, I optimized paid ad campaigns and budgets for maximum ROI. I also bridged the gap between social media and CRM, collaborating with cross-functional teams to ensure data-driven, compliant, and cohesive global marketing campaigns that aligned with artist goals.