🚀 Driving and executing omnichannel marketing campaigns to elevate customer engagement. I bring senior expertise in CRM & Marketing solutions, including HubSpot, Salesforce, Klaviyo, Advertising, Social. 🔧 Dedicated to advising and supporting digital, marketing, and sales teams in strategy, execution, and technical implementation. This includes onboarding, asset creation, automations, workflows, content development, sales processes, and reporting… 💡 As a creative and agile digital & marketing specialist with over 13 years of proven track records experiences, I excel in managing various roles such as CRM Manager, Email Marketing Specialist, Digital lead, and Project Manager. 🌐 My experience spans diverse markets, including the UK/Europe, Middle East, Australia, and globally, across vertical sectors such as Financial Services, Luxury, Technology, Advertising, Telecoms, and Transport.…

Marc Genin

🚀 Driving and executing omnichannel marketing campaigns to elevate customer engagement. I bring senior expertise in CRM & Marketing solutions, including HubSpot, Salesforce, Klaviyo, Advertising, Social. 🔧 Dedicated to advising and supporting digital, marketing, and sales teams in strategy, execution, and technical implementation. This includes onboarding, asset creation, automations, workflows, content development, sales processes, and reporting… 💡 As a creative and agile digital & marketing specialist with over 13 years of proven track records experiences, I excel in managing various roles such as CRM Manager, Email Marketing Specialist, Digital lead, and Project Manager. 🌐 My experience spans diverse markets, including the UK/Europe, Middle East, Australia, and globally, across vertical sectors such as Financial Services, Luxury, Technology, Advertising, Telecoms, and Transport.…

Available to hire

🚀 Driving and executing omnichannel marketing campaigns to elevate customer engagement. I bring senior expertise in CRM & Marketing solutions, including HubSpot, Salesforce, Klaviyo, Advertising, Social.

🔧 Dedicated to advising and supporting digital, marketing, and sales teams in strategy, execution, and technical implementation. This includes onboarding, asset creation, automations, workflows, content development, sales processes, and reporting…

💡 As a creative and agile digital & marketing specialist with over 13 years of proven track records experiences, I excel in managing various roles such as CRM Manager, Email Marketing Specialist, Digital lead, and Project Manager.

🌐 My experience spans diverse markets, including the UK/Europe, Middle East, Australia, and globally, across vertical sectors such as Financial Services, Luxury, Technology, Advertising, Telecoms, and Transport.

See more

Skills

Experience Level

SEMrush
Expert
CRM
Expert
Klaviyo
Expert
Email Marketing
Expert
HubSpot
Expert
Freelance Gig
Expert
Zapier
Expert
Salesforce
Expert
Podcast Production
Expert
ChatGPT
Expert
Mailchimp
Expert
Jira
Expert
AI Chatbot
Expert
clickfunnels
Expert
Email Design
Expert
Figma
Intermediate
Power BI
Intermediate
See more

Language

French
Fluent
English
Fluent
German
Advanced
Italian
Advanced
Spanish; Castilian
Intermediate

Work Experience

EMEA collection digital support at Mercedes-Benz AG
February 1, 2025 - February 13, 2026
Omnichannel Strategy: Engineered and executed data-driven outbound campaigns across the EMEA region France market leveraging SAP, PEGA, and Freshdesk to streamline the collection journey, customer experiences and recovery lifecycle. Performance Optimization: Scaled operational KPIs by integrating CRM and advanced automation segmentation, reducing NPLs through high-touch, empathetic negotiation and targeted customer difficulties signals. Market Expansion: Managed premium brand positioning in international French-speaking markets, ensuring 100% regulatory compliance while applying a marketing-led approach to debt resolution.
EMEA Digital & Marketing Specialist at NielsenIQ
January 1, 2024 - January 1, 2025
Driving data-driven marketing across 12+ EMEA countries to accelerate growth. As Regional CRM Lead for MS Dynamics 365 & Salesforce, I own platform strategy and adoption. Execution: Orchestrate end-to-end omnichannel journeys (Email, Social, Hootsuite) and audience segmentation. Optimization: Automate lead nurturing and workflows via CRM, CMS, and LinkedIn Sales Navigator. Strategy: Align CRM architecture with lifecycles to maximize ROI and personalization.
EMEA Digital & Marketing Specialist at GfK - An NIQ Company
January 1, 2023 - January 1, 2024
Driving data-driven marketing across 12+ EMEA countries to accelerate growth. As Regional CRM Lead for MS Dynamics 365 & Salesforce, I own platform strategy and adoption. Execution: Orchestrate end-to-end omnichannel journeys (Email, Social, Hootsuite) and audience segmentation. Optimization: Automate lead nurturing and workflows via CRM, CMS, and LinkedIn Sales Navigator. Strategy: Align CRM architecture with lifecycles to maximize ROI and personalization. Driving data-driven marketing across 12+ EMEA countries to accelerate growth. As Regional CRM Lead for MS Dynamics 365 & Salesforce, I own platform strategy and adoption. Execution: Orchestrate end-to-end omnichannel journeys (Email, Social, Hootsuite) and audience segmentation. Optimization: Automate lead nurturing and workflows via CRM, CMS, and LinkedIn Sales Navigator. Strategy: Align CRM architecture with lifecycles to maximize ROI and personalization.

Education

Master Digital Business at CNAM Paris
February 1, 2002 - February 1, 2006

Qualifications

Hubspot Marketing hub / Sales Hub / content hub / Email Hub / Dashboard certified
February 1, 2024 - February 20, 2028
CRM expert
AI search / Ads search / Ad Paid Google certification (upskills)
February 1, 2024 - February 20, 2026
SEMRUSH data marketing / AI marketing certification
February 20, 2026 - February 20, 2026
Linkedin solution strategy / content / marketing certification
February 1, 2023 - February 20, 2026
Klaviyo product certificate -
February 20, 2026 - February 20, 2026
Email , CRM , data

Industry Experience

Financial Services, Consumer Goods, Manufacturing, Travel & Hospitality, Other, Retail, Software & Internet, Media & Entertainment, Professional Services
    paper EMEA HubSpot Specialist | GfK | CRM & Salesforce Optimization Expert

    As an EMEA HubSpot Specialist at GfK (an NIQ company), I optimized the CRM ecosystem across Europe, the Middle East, and Africa. I spearheaded a robust strategy to streamline marketing operations, enhance lead management, and align sales teams. My core focus was leveraging HubSpot for automation, advanced reporting, and process improvements, while managing a seamless Salesforce integration to bridge the gap between departments. I transformed fragmented workflows into a centralized, data-driven engine that scaled regional growth and improved operational efficiency.

    paper Digital & Media Consultant for Universal Music Company: Responsibilities & Duties

    As a Digital & Media Consultant at Universal Music Group, I developed and executed comprehensive social media strategies to amplify artist brands and engagement. I managed the full content lifecycle—from creation and calendaring to community management and crisis mitigation. By leveraging data analytics and A/B testing, I optimized paid ad campaigns and budgets for maximum ROI. I also bridged the gap between social media and CRM, collaborating with cross-functional teams to ensure data-driven, compliant, and cohesive global marketing campaigns that aligned with artist goals.