Marco Toniolo
I bridge marketing strategy and technical execution, a combination rarely found at senior level in B2B SaaS.
About
I bridge marketing strategy and technical execution, a combination rarely found at senior level in B2B SaaS. Where most marketers rely on agencies or developers, I build the stack myself: tracking infrastructure, attribution models, SQL queries, and campaign architecture.
With over 8 years of experience scaling full MarTech ecosystems across the Nordics and DACH, I have managed significant budgets and established measurable growth and ROI through smarter attribution and automation.
- 8 years' experience
- Joined June 2026
Languages
- ItalianFluent
- GermanFluent
- EnglishFluent
- GermanFluent
- Spanish; CastilianIntermediate
- NorwegianIntermediate
Industry experience
- Software & Internet
- Education
Work experience· 5 roles
Own and manage a 10 MNOK annual paid media budget across 5 Nordic and UK markets, optimising allocation continuously through attribution modelling and channel performance data. Lead full digital acquisition for Board Portals and VDR products, managed entirely in-house across all 5 Nordic markets. Built and scaled ABM and BoFu lead gen flows in HubSpot using CRM/CDP custom audiences.
Managed a €300K annual paid media budget, scaling multi-market PropTech SaaS campaigns across European markets with a performance-first channel mix.
Managed a €250K annual paid media budget for EdTech student acquisition across the DACH region. Built brand awareness for a new EdTech entrant in a competitive market.
Education
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