Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I bridge marketing strategy and technical execution, a combination rarely found at senior level in B2B SaaS. Where most marketers rely on agencies or developers, I build the stack myself: tracking infrastructure, attribution models, SQL queries, and campaign architecture. With over 8 years of experience scaling full MarTech ecosystems across the Nordics and DACH, I have managed significant budgets and established measurable growth and ROI through smarter attribution and automation.…I bridge marketing strategy and technical execution, a combination rarely found at senior level in B2B SaaS. Where most marketers rely on agencies or developers, I build the stack myself: tracking infrastructure, attribution models, SQL queries, and campaign architecture. With over 8 years of experience scaling full MarTech ecosystems across the Nordics and DACH, I have managed significant budgets and established measurable growth and ROI through smarter attribution and automation.

Marco Toniolo

Performance Marketer, Marketing Strategist, Digital Marketer, +1





I bridge marketing strategy and technical execution, a combination rarely found at senior level in B2B SaaS. Where most marketers rely on agencies or developers, I build the stack myself: tracking infrastructure, attribution models, SQL queries, and campaign architecture. With over 8 years of experience scaling full MarTech ecosystems across the Nordics and DACH, I have managed significant budgets and established measurable growth and ROI through smarter attribution and automation.…I bridge marketing strategy and technical execution, a combination rarely found at senior level in B2B SaaS. Where most marketers rely on agencies or developers, I build the stack myself: tracking infrastructure, attribution models, SQL queries, and campaign architecture. With over 8 years of experience scaling full MarTech ecosystems across the Nordics and DACH, I have managed significant budgets and established measurable growth and ROI through smarter attribution and automation.

Available to hire

I bridge marketing strategy and technical execution, a combination rarely found at senior level in B2B SaaS. Where most marketers rely on agencies or developers, I build the stack myself: tracking infrastructure, attribution models, SQL queries, and campaign architecture.

With over 8 years of experience scaling full MarTech ecosystems across the Nordics and DACH, I have managed significant budgets and established measurable growth and ROI through smarter attribution and automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

German

Fluent

English

Fluent

German

Fluent

Spanish; Castilian

Intermediate

Norwegian

Intermediate

Work Experience

Senior Performance Marketer at Admincontrol (part of Euronext)

October 1, 2024 - Present

Own and manage a 10 MNOK annual paid media budget across 5 Nordic and UK markets, optimising allocation continuously through attribution modelling and channel performance data. Lead full digital acquisition for Board Portals and VDR products, managed entirely in-house across all 5 Nordic markets. Built and scaled ABM and BoFu lead gen flows in HubSpot using CRM/CDP custom audiences.

Senior Performance Marketing Manager at Rentelligent

February 1, 2022 - October 1, 2024

Managed a €300K annual paid media budget, scaling multi-market PropTech SaaS campaigns across European markets with a performance-first channel mix.

Performance Marketing Manager at charly

March 1, 2020 - January 31, 2022

Managed a €250K annual paid media budget for EdTech student acquisition across the DACH region. Built brand awareness for a new EdTech entrant in a competitive market.

Online Marketing Executive at eHealth MediDate / Medical One

July 1, 2018 - February 1, 2020

Managed a ~€100K annual paid media budget across Google Ads, Facebook, and display channels for a private clinic network operating across multiple locations.

Customer Support & Social Media (DACH) at Chal-Tec GmbH

October 1, 2017 - June 1, 2018

Provided B2C support and social media assistance in German-speaking markets.