Hi, I’m Marcus Hardy, a results-driven marketing communications professional with over a decade of hands-on experience in digital marketing, SEO, content strategy, and data-informed campaign management. I translate complex concepts into clear, compelling communications for professional audiences, and I’ve had three articles published in national trade media between 2012 and 2013. I’m passionate about delivering measurable outcomes through integrated digital campaigns and compelling storytelling. I’m expanding my practice with a Postgraduate Certificate in Digital Communication Strategy from RMIT and a range of certifications across Meta, HubSpot, Google, and LinkedIn to stay ahead in a fast-changing digital landscape. I regularly apply customer personas, buying journeys, and lifecycle-based content to drive engagement and ROI for forward-thinking organisations.

Marcus Hardy

Hi, I’m Marcus Hardy, a results-driven marketing communications professional with over a decade of hands-on experience in digital marketing, SEO, content strategy, and data-informed campaign management. I translate complex concepts into clear, compelling communications for professional audiences, and I’ve had three articles published in national trade media between 2012 and 2013. I’m passionate about delivering measurable outcomes through integrated digital campaigns and compelling storytelling. I’m expanding my practice with a Postgraduate Certificate in Digital Communication Strategy from RMIT and a range of certifications across Meta, HubSpot, Google, and LinkedIn to stay ahead in a fast-changing digital landscape. I regularly apply customer personas, buying journeys, and lifecycle-based content to drive engagement and ROI for forward-thinking organisations.

Available to hire

Hi, I’m Marcus Hardy, a results-driven marketing communications professional with over a decade of hands-on experience in digital marketing, SEO, content strategy, and data-informed campaign management. I translate complex concepts into clear, compelling communications for professional audiences, and I’ve had three articles published in national trade media between 2012 and 2013. I’m passionate about delivering measurable outcomes through integrated digital campaigns and compelling storytelling.

I’m expanding my practice with a Postgraduate Certificate in Digital Communication Strategy from RMIT and a range of certifications across Meta, HubSpot, Google, and LinkedIn to stay ahead in a fast-changing digital landscape. I regularly apply customer personas, buying journeys, and lifecycle-based content to drive engagement and ROI for forward-thinking organisations.

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Experience Level

Intermediate
Intermediate
Intermediate
Beginner

Language

English
Fluent

Work Experience

Freelance Marketing Associate at Self-Employed
July 1, 2022 - January 1, 2025
Maintained and expanded professional digital marketing skill set through ongoing self-directed study and certification programmes. Completed postgraduate-level study in Digital Communication Strategy (RMIT), covering customer personas, buying journeys, and integrated campaign planning. Achieved certifications across Meta, HubSpot, Google, and LinkedIn platforms, demonstrating commitment to industry-current practice.
Marketing Communications Officer at JD Security Pty Ltd
January 1, 2012 - December 1, 2013
Planned and executed end-to-end marketing campaigns including traditional DM, eDM, and digital channels. Managed SEO strategy and implementation, driving organic search performance across the business. Built and managed 18 Google AdWords ad sets comprising 64 individual ads; interpreted Google Analytics data and produced dashboards and reports for management. Created and managed social media channels and content calendars across multiple platforms. Authored three published articles in Facilities Management magazine (FM Media) across 2012–2013, demonstrating expertise in translating complex technical topics for professional audiences. Managed CRM software and provided sales support across the business.
Freelance Marketing Executive at Ki Ru Digital
January 1, 2014 - March 1, 2014
Designed, built, and populated a website for Jayco Club NSW. Managed SEO and SEM strategy for client accounts.
Sales Support Officer at RICOH Business Centre, Alexandria NSW
January 1, 2010 - January 1, 2010
Managed data entry and data sifting for top-of-funnel sales activities. Coordinated appointment scheduling for sales staff and managed outbound marketing and warm call lists. Handled client liaison at tier-2 management level; specialised vertical list construction and management.

Education

Bachelor of Business & Commerce (Marketing) at University of Western Sydney
January 11, 2030 - January 1, 2014
Postgraduate Certificate in Digital Communication Strategy at RMIT University
January 11, 2030 - June 1, 2024
Bachelor of Business & Commerce (Marketing) at University of Western Sydney
January 11, 2030 - January 1, 2014
Postgraduate Certificate in Digital Communication Strategy at RMIT University (Online)
January 11, 2030 - June 1, 2024

Qualifications

Meta Social Media Marketing Certificate
January 1, 2026 - March 30, 2026
Digital Marketing & Inbound Marketing Certificates
May 1, 2024 - March 30, 2026
Marketing Tools: Digital Marketing
July 1, 2023 - March 30, 2026
Google Advanced Analytics
September 1, 2022 - March 30, 2026
Fundamentals of Digital Marketing
September 1, 2022 - March 30, 2026
Meta Social Media Marketing Certificate
January 1, 2026 - March 30, 2026
Digital Marketing & Inbound Marketing Certificates
May 1, 2024 - March 30, 2026
Marketing Tools: Digital Marketing
July 1, 2023 - March 30, 2026
Google Advanced Analytics
September 1, 2022 - March 30, 2026
Fundamentals of Digital Marketing
September 1, 2022 - March 30, 2026

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Other