Hi, I’m Marcus Osnato, a digital marketing and social media specialist focused on creating compelling content and data-driven campaigns. I lead content creation, scheduling, and publishing across Instagram and TikTok, and I produce short-form video that aligns with current platform trends and audience behavior. I’ve grown audiences across Petsies and Budsies to millions of followers, managed influencer partnerships, and supported product launches and seasonal campaigns while keeping a consistent brand voice and visual identity. I’m proficient with analytics tools like Sprout Social and Google Analytics, collaborate with founders on go-to-market initiatives, and enjoy building scalable content processes for remote or hybrid teams.

Marcus Osnato

Hi, I’m Marcus Osnato, a digital marketing and social media specialist focused on creating compelling content and data-driven campaigns. I lead content creation, scheduling, and publishing across Instagram and TikTok, and I produce short-form video that aligns with current platform trends and audience behavior. I’ve grown audiences across Petsies and Budsies to millions of followers, managed influencer partnerships, and supported product launches and seasonal campaigns while keeping a consistent brand voice and visual identity. I’m proficient with analytics tools like Sprout Social and Google Analytics, collaborate with founders on go-to-market initiatives, and enjoy building scalable content processes for remote or hybrid teams.

Available to hire

Hi, I’m Marcus Osnato, a digital marketing and social media specialist focused on creating compelling content and data-driven campaigns. I lead content creation, scheduling, and publishing across Instagram and TikTok, and I produce short-form video that aligns with current platform trends and audience behavior.

I’ve grown audiences across Petsies and Budsies to millions of followers, managed influencer partnerships, and supported product launches and seasonal campaigns while keeping a consistent brand voice and visual identity. I’m proficient with analytics tools like Sprout Social and Google Analytics, collaborate with founders on go-to-market initiatives, and enjoy building scalable content processes for remote or hybrid teams.

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Language

English
Fluent

Work Experience

Digital Marketing Associate at Petsies
July 1, 2025 - August 4, 2025
Managed social media accounts for Petsies and occasionally Budsies, growing the combined audience to over 5.9 million followers on platforms like TikTok, Instagram, Facebook, X, and YouTube through consistent and brand-aligned content and campaigns. Produced and published engaging short-form video content generating over 25 million views, boosting brand awareness, audience engagement, and online sales. Developed social media campaigns and graphics for new launches, promotions, and holidays ensuring brand consistency. Analyzed weekly performance metrics using Sprout Social and Google Analytics, informing strategy. Oversaw influencer partnerships including creator outreach, negotiation, and ROI tracking. Created platform-specific copy aligned with brand voice and responded to audience questions. Captured and edited product photography and videography for multiple marketing channels. Maintained an extensive Dropbox library for team-wide file access.
Digital Marketing Intern at Budsies & Petsies
December 1, 2023 - August 4, 2025
Created and edited video content using Canva, CapCut, and iMovie, supporting ongoing brand campaigns. Shot product photography for ads, email marketing, and social platforms contributing to the brand's creative identity.
Fulfillment Manager at Budsies
December 1, 2023 - August 4, 2025
Managed a small team ensuring timely and accurate order fulfillment and efficient warehouse operations. Oversaw inventory, supply ordering, and fulfillment timelines to enhance customer experience. Led planning and execution of relocating company warehouse and office, coordinating logistics and organization.
Fulfillment Associate at Budsies
May 1, 2023 - August 4, 2025
Processed inbound and outbound shipments ensuring accurate product handling and shipping. Maintained clean, organized inventory storage for faster order processing. Assisted creative and marketing teams by preparing samples for photoshoots and promotional needs.
Retail Associate at Saks Fifth Avenue OFF 5th
September 1, 2021 - August 4, 2025
Worked as a retail associate contributing to sales and customer service.
Freelance Digital Marketing & Social Media Coordinator at Self-Employed
January 1, 2026 - Present
Lead content creation, scheduling, and publishing across Instagram and TikTok; produce short-form video aligned with platform trends and audience behavior; coordinate posting cadence; track performance metrics; collaborate with founder on product launches and ongoing marketing; manage Shopify and TikTok Shop fronts; maintain brand voice and visual identity; organize digital asset library.
Digital Marketing & Social Media Associate at Petsies
December 1, 2023 - July 1, 2025
Managed social media accounts for Petsies and Budsies, growing a combined audience to 5.9M+ followers across TikTok, Instagram, Facebook, X, and YouTube; produced, edited, and published short-form video content generating 25M+ views; led content planning for product launches, promotions, and seasonal campaigns; wrote platform-specific copy; enhanced community engagement; analyzed metrics with Sprout Social and Google Analytics; oversaw influencer partnerships and ROI; captured product photography and video; maintained a large media library.
Digital Marketing Intern at Budsies
October 1, 2021 - December 31, 2023
Supported video editing, product photography, and creative production for social and marketing campaigns; ensured timely deliverables across channels.
Retail Associate at Saks Fifth Avenue
May 1, 2019 - September 1, 2021
Delivered customer service and sales support; assisted with store operations and visual merchandising.

Education

Bachelor of Business Administration - Marketing at Florida Atlantic University
January 1, 2019 - January 1, 2023
Bachelor of Business Administration at Florida Atlantic University
January 1, 2019 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Transportation & Logistics, Software & Internet, Professional Services