Available to hire
I’m an interdisciplinary UX/UI and product designer with strong experience crafting user-centered experiences across B2C, B2B, and SaaS products. I focus on translating complex workflows into clear, effective interfaces through research, prototyping, and collaboration with cross-functional teams.
From leading data-driven design and facilitating workshops to building design systems and improving key product outcomes, I’ve delivered measurable results such as a 76% improvement in Customer Effort Score and 100% task success rates. I also bring strong front-end skills, supporting implementation with HTML/CSS/JS and helping ensure design deliverables align with business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UX/UI & Product Designer at PointClickCare (SaaS B2B Web & Mobile applications)
January 1, 2022 - December 31, 2024Led data-driven design and facilitated workshops while collaborating across cross-functional teams to deliver multiple data-heavy, complex products in an agile environment on time. Conducted comprehensive user research using interviews, surveys, and early usability testing, then scaled designs across mobile, web application platforms, dashboards, and admin pages. Built personas, user journey maps, user flows, wireframes, prototypes, and UI components that contributed to the design system. Achieved a 76% improvement in Customer Effort Score and delivered task success rates of 100%.
UX / UI & Product Designer at PointClickCare (SaaS B2B Web & Mobile applications)
January 1, 2022 - January 1, 2024Led data-driven design work for multiple data-heavy, complex products in an agile environment. Facilitated workshops, collaborated closely with cross-functional teams, and created alignment to ensure on-time delivery. Conducted comprehensive user research using interviews, surveys, and early usability testing, and scaled design for mobile, web applications, platforms, dashboards, and admin pages. Improved Customer Effort Score by 76% and achieved Task Success Rates of 100%. Contributed to the Design System by creating personas, journey maps, user flows, wireframes, prototypes, and UI components.
UX / UI & Product Designer at PointClick Care
January 1, 2022 - January 1, 2024Led data-driven design and facilitated workshops for multiple data-heavy B2B SaaS web and mobile applications in an agile environment, ensuring timely delivery through cross-functional alignment. Conducted comprehensive user research (interviews, surveys, early usability testing) and scaled mobile/web/platform/dashboard/admin designs, improving Customer Effort Score by 76%. Achieved task success rates of 100%. Created personas, journey maps, user flows, wireframes, prototypes, and UI components that contributed to the design system.
UX / UI & Product Designer at PointClickCare
January 1, 2022 - January 1, 2024Led data-driven design efforts for SaaS B2B web and mobile applications. Facilitated workshops and collaborated with cross-functional teams to deliver multiple data-heavy, complex products in an agile environment. Conducted comprehensive user research using interviews, surveys, and early usability testing. Created scalable designs for mobile, web applications, platforms, dashboards, and admin pages, improving Customer Effort Score by 76% and achieving 100% task success rate. Built personas, journey maps, user flows, wireframes, prototypes, and UI components that contributed to the design system.
UX / UI Designer at PointClick Care
January 1, 2022 - January 1, 2024Led data-driven design, facilitated workshops, created alignment across cross-functional teams, and streamlined collaboration for multiple initiatives in an agile environment, ensuring timely or ahead-of-plan project execution of the vision. Conducted comprehensive user research using interviews, surveys, and usability testing for numerous major projects, leading to a significant improvement of 76% in Customer Effort Score and achieving 100% Task Success Rates.
UX/UI Designer (Other projects)
January 1, 2017 - January 1, 2022Worked on additional product design projects including Matchmaker (B2C Alexa skill, conversational design), Orbit (B2B tablet application), and Home Depot (B2C mobile app).
UX Designer (ScholarMe - B2C web application) at ScholarMe
January 1, 2017 - January 1, 2022Conducted a UX audit and redesigned information architecture and the user interface to better align with brand guidelines and human-centered design principles. Improved conversion rate and application submission completion by strengthening the onboarding process.
UX/UI & Product Designer (Freelance)
January 1, 2017 - January 1, 2022Reimagined development for responsive B2C websites, branding, and front-end implementation work. Performed user research and created information architecture, site maps, user flows, wireframes, design systems, and brand assets including logo and visual identity. Also supported front-end development for clients using HTML, CSS, and some JavaScript, aligning deliverables with business goals to improve conversion rates, especially through redesigned onboarding experiences.
UX / UI & Product Designer (Freelance) at Freelance
January 1, 2017 - January 1, 2022Re-thought and redesigned B2C experiences, including responsive web and front-end-focused deliverables such as branding and UI. Conducted user research and developed information architecture (site maps, user flows, wireframes) and design-system assets including logo and visual identity. Communicated directly with stakeholders to ensure design artifacts and deliverables matched business goals, including improving conversion rate and application submission through better onboarding. Built parts of the front-end using HTML, CSS, and some JavaScript.
UX / UI & Product Designer
January 1, 2017 - January 1, 2022Freelance UX/UI and product design: rethunk development for responsive B2C websites, branding, and front-end implementation. Conducted user research, information architecture, sitemap, user flows, wireframes, design system creation, and visual identity elements (including logo and interface design). Communicated directly with stakeholders to align deliverables with business goals focused on conversion rate improvements via enhanced onboarding. Also supported execution of front-end for client websites using HTML, CSS, and some JavaScript.
UX / UI & Product Designer (Freelance)
January 1, 2017 - January 1, 2022Re-think and develop responsive B2C web experiences, including branding and front-end delivery. Conducted user research and created information architecture (site map, user flows, wireframes). Produced design system materials and visual identity assets (logo, visual identity, UI). Communicated with stakeholders to ensure deliverables aligned with business goals such as increasing conversion rate. Also delivered front-end implementation for some projects using HTML, CSS, and some JavaScript.
UX / UI & Product Designer at Freelance
January 1, 2017 - January 1, 2022Rethink development (Responsive B2C Website, Branding, and Front-end development). Conducted user research and designed information architecture, site map, user flow, wireframes, design system, logo, visual identity, and user interface. Executed the front-end development of the website, using HTML, CSS, and some JS. Directly communicated with stakeholders to ensure artifacts and deliverables aligned with business goals of increasing the conversion rate.
UX / UI & Product Designer (Freelance) at Rethink Development
January 1, 2017 - January 1, 2022Conducted user research and designed information architecture, site map, user flow, wireframes, design system, logo, visual identity, and user interface. Executed the front-end development of the website, using HTML, CSS, and some JS. Directly communicated with stakeholders to ensure artifacts and deliverables aligned with business goals of increasing the conversion rate.
Education
Frontend Development at Bitmaker General Assembly
January 11, 2030 - January 3, 2026Green Economy & Sustainability at Toronto Metropolitan University
January 11, 2030 - January 3, 2026Geoscience B.S.c at Jundishapur University
January 11, 2030 - January 3, 2026BSc Geoscience at Toronto Metropolitan University
January 11, 2030 - February 17, 2026BSc Geoscience at Jundi Shapur University
January 11, 2030 - February 17, 2026B.S at Jundi Shapour University
January 11, 2030 - August 28, 2026UX, UI & Product Design & Front-End Development at Bitmaker
January 11, 2030 - August 28, 2026General at General Assembly
January 11, 2030 - August 28, 2026Education at Toronto Metropolitan University
January 11, 2030 - August 28, 2026B.S (Geoscience) at Jundi Shapur University
January 11, 2030 - August 28, 2026UX, UI & Product Design & Front-End Development at Bitmaker
January 11, 2030 - August 28, 2026B.Sc at Jundi Shapur University
January 11, 2030 - August 28, 2026B.S at Shahpur University
January 11, 2030 - September 10, 2026UX, UI & Product Design & Front-end Development at Bitmaker General Assembly
January 11, 2030 - September 10, 2026 at Toronto Metropolitan University (Geoscience)
January 11, 2030 - September 10, 2026UX, UI & Product Design & Front-End Development at Bitmaker
January 1, 2018 - December 31, 2018B.S. (Geoscience) at Jundishapur University
January 1, 2014 - January 1, 2018Qualifications
Frontend Development Certification
January 11, 2030 - January 3, 2026UX UI and Product Design
January 11, 2030 - January 3, 2026UX, UI & Product Design & Front-End Development
January 11, 2030 - August 28, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Computers & Electronics, Education, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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