Available to hire
I’m Margaret Jemituwi, a content strategist and senior copywriter with 6+ years of experience turning complex financial services, fintech, Web3, and technology offerings into clear, audience-focused messaging. I build content strategies and conversion-led copy that guide users from first interest through onboarding and engagement, while keeping brand voice consistent across channels and regions.
I’ve delivered nearly 1,000 content assets across SEO, thought leadership, corporate communications, and lifecycle marketing (landing pages, CRM emails, WhatsApp campaigns, paid ads, and video scripts). I also enjoy improving how content is produced—using AI-assisted drafting and smarter review workflows—to increase performance (like a 31% CTR lift) and reduce turnaround time (by 40%).
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Beginner
Work Experience
Growth & Content Strategist at MultiBank Group
March 1, 2026 - PresentDevelop content strategies and campaign messaging for global and regional financial services marketing. Write and optimize landing pages, CRM emails, WhatsApp campaigns, paid ads, social copy, newsletters, and video scripts for events, product launches and partner campaigns. Translate trading, tokenisation and multi-asset products into clear content for audiences from first-time users to experienced market participants. Build reusable messaging frameworks and modular campaign content to maintain brand voice across channels and funnel stages while collaborating with marketing, product, design, compliance and localization teams through review and approval.
Content Strategist & Copywriter at RG Media FZ LLC
April 1, 2025 - March 1, 2026Improved campaign click-through rate by refining audience positioning, strengthening calls to action and restructuring digital campaign content. Reduced campaign content turnaround time by redesigning review cycles and using AI-assisted drafting and repurposing workflows. Produced landing pages, CRM emails, paid ads, social content and product campaigns for fintech, Web3 and technology brands supporting acquisition, onboarding and engagement, while developing product education that helps audiences make informed purchase decisions.
Country Manager (Consultant) at 9bizub.com LTD
September 1, 2024 - PresentOversaw market-entry strategy, business development, and client relations in the UAE real-estate vertical; used editorial storytelling to boost brand visibility.
Country Manager (Consultant) at 9bizub.com LTD
September 1, 2024 - PresentOversaw market-entry strategy, business development, and client relations in UAE real-estate vertical; used editorial storytelling to amplify brand visibility.
Senior Content Writer / Acting Editor at World Public Relations Organisation
January 31, 2024 - July 23, 2025Authored over 350 thought-leadership articles and press releases, editing team output for accuracy, tone, and brand coherence. Developed SEO roadmap delivering a sustained 30% lift in organic traffic and doubling newsletter CTR. Partnered with PR and social teams to create multi-channel campaigns that secured coverage in major regional publications including Gulf News, Khaleej Times, and Cointelegraph MENA.
Senior Content Writer / Acting Editor at World Public Relations Organisation
January 1, 2024 - July 23, 2025Authored over 350 thought-leadership articles and press releases, edited team output for accuracy, tone, and brand coherence. Developed SEO roadmap leading to a sustained 30% increase in organic traffic and doubled newsletter click-through rates. Partnered with PR and social teams to create multi-channel campaigns securing coverage in Gulf News, Khaleej Times, and Cointelegraph MENA.
Senior Editor at RG Media
January 1, 2024 - PresentDirected a 12-member distributed newsroom publishing over 40 crypto articles per day; instituted a data-led editorial calendar boosting monthly unique visitors by 38%. Commissioned, edited, and quality assured long-form investigative pieces, breaking news, and explainers on DeFi, NFTs, CBDCs, and regulations across GCC, EU, and US jurisdictions. Built keyword clustering and on-page SEO SOPs, improving Google Top-10 rankings for 120+ high-value keywords and reducing publishing latency by 25%. Collaborated with product, design, and sales teams to deliver sponsored content packages generating over USD 400K in Q2 2025 native-ad revenue. Trained staff on fact-checking, AI-assisted research, and AP style, reducing post-publication corrections to less than 1%.
Senior Editor at RG Media
January 1, 2024 - PresentDirects a 12-member distributed newsroom publishing 40+ crypto articles per day; instituted data-led editorial calendar that increased monthly unique visitors by 38%. Commission, edit, and QA investigative pieces and breaking news on DeFi, NFTs, CBDCs, and regulation across GCC, EU, and US. Built keyword clustering and SEO SOPs improving Google top-10 rankings for 120+ keywords and reducing publishing latency by 25%. Collaborate across product, design, and sales teams to deliver sponsored content generating over USD 400K native-ad revenue in Q2 2025. Train staff on fact-checking, AI research, and AP style, reducing post-publication corrections to less than 1%.
Content Writer & Strategist at World Public Relations Organisation
January 1, 2023 - March 1, 2025Created 350+ content assets including SEO landing pages, blogs, press releases, executive content, thought leadership and brand communications for fintech, crypto, corporate and emerging technology clients. Delivered editorial content published in Gulf News, Khaleej Times and Cointelegraph. Supported integrated campaigns, product announcements and reputation-building programmes by partnering with PR, marketing, media and client stakeholders, maintaining consistent brand voice and editorial standards while handling complex product and company narratives.
Senior Content Writer at Bitcoin.ng
January 1, 2022 - July 23, 2025Produced daily market analysis pieces, ICO technical documents, and educational guides, increasing returning readership by 28%. Implemented schema markup and internal link architecture, improving crawl efficiency and Core Web Vitals site-wide scores.
Senior Content Writer at Bitcoin.ng
January 1, 2022 - July 23, 2025Produced daily market analysis, ICO technical documents, and educational guides increasing returning readership by 28%. Implemented schema markup and internal link architecture improving crawl efficiency and Core Web Vitals scores site-wide.
Conversion Copywriter at Bitcoin.NG
January 1, 2020 - December 31, 2022Wrote onboarding content, landing pages, lifecycle emails, product explainers, educational articles and social content for new and existing cryptocurrency users. Simplified blockchain and digital-asset concepts and aligned messaging with user intent, product benefits, trust signals and customer objections. Collaborated with product and marketing teams to create content that supported acquisition, engagement and retention across the customer journey.
Project Coordinator at UN PADDY Initiative
December 31, 2019 - July 23, 2025Co-managed logistics, communications, and multi-stakeholder reporting for a poverty-alleviation program.
Project Coordinator at UN PADDY Initiative
December 31, 2019 - July 23, 2025Co-managed poverty-alleviation program logistics, communications, and multi-stakeholder reporting.
Education
MBA at National Open University of Nigeria
January 1, 2024 - December 31, 2024B.Sc. at National Open University of Nigeria
January 1, 2020 - December 31, 2020MBA at National Open University of Nigeria
January 1, 2024 - December 31, 2024B.Sc. (Hons) at National Open University of Nigeria
January 1, 2020 - December 31, 2020Doctor of Business Administration (DBA) at Rome Business School, Italy
January 1, 2025 - October 4, 2026Master of Business Administration (MBA) at National Open University of Nigeria
January 1, 2022 - January 1, 2024BSc Business Management at National Open University of Nigeria
January 1, 2015 - January 1, 2020Doctor of Business Administration (DBA) at Rome Business School, Italy
January 1, 2025 - October 4, 2026Master of Business Administration (MBA) at National Open University of Nigeria
January 1, 2022 - January 1, 2024BSc Business Management at National Open University of Nigeria
January 1, 2015 - January 1, 2020Qualifications
Google Analytics
January 11, 2030 - July 23, 2025SEMrush & Ahrefs SEO
January 11, 2030 - July 23, 2025Digital Marketing by Aleph
January 11, 2030 - July 23, 2025Leadership Training
January 11, 2030 - July 23, 2025Critical Thinking
January 11, 2030 - July 23, 2025120-Hour TESOL/TEFL
January 11, 2030 - July 23, 2025Project & Financial Management
January 11, 2030 - July 23, 2025Google Analytics
January 11, 2030 - July 23, 2025SEMrush & Ahrefs SEO
January 11, 2030 - July 23, 2025Digital Marketing by Aleph
January 11, 2030 - July 23, 2025Leadership Training
January 11, 2030 - July 23, 2025Critical Thinking
January 11, 2030 - July 23, 2025120-Hour TESOL/TEFL
January 11, 2030 - July 23, 2025Project & Financial Management
January 11, 2030 - July 23, 2025Member, Association of Cryptocurrency Journalists & Researchers (ACJR)
January 11, 2030 - July 23, 2025Google Analytics 4 & Looker Studio
January 11, 2030 - October 4, 2026Conversion Optimisation
January 11, 2030 - October 4, 2026SEMrush & Ahrefs SEO Certification
January 11, 2030 - October 4, 2026Digital Marketing - Aleph
January 11, 2030 - October 4, 2026Prompt Engineering for Marketers
January 11, 2030 - October 4, 2026Google Analytics 4 & Looker Studio
January 11, 2030 - October 4, 2026Conversion Optimisation
January 11, 2030 - October 4, 2026SEMrush & Ahrefs SEO Certification
January 11, 2030 - October 4, 2026Digital Marketing - Aleph
January 11, 2030 - October 4, 2026Prompt Engineering for Marketers
January 11, 2030 - October 4, 2026Industry Experience
Media & Entertainment, Financial Services, Professional Services, Real Estate & Construction, Non-Profit Organization, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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