I am a passionate designer with over 15 years of experience creating compelling brand identities and integrated marketing systems. Collaborating closely with clients, I strive to bring their visions to life through thoughtful and strategic design. My goal is to create cohesive and engaging experiences across all media platforms.…

Margaret Spalding

I am a passionate designer with over 15 years of experience creating compelling brand identities and integrated marketing systems. Collaborating closely with clients, I strive to bring their visions to life through thoughtful and strategic design. My goal is to create cohesive and engaging experiences across all media platforms.…

Available to hire

I am a passionate designer with over 15 years of experience creating compelling brand identities and integrated marketing systems. Collaborating closely with clients, I strive to bring their visions to life through thoughtful and strategic design. My goal is to create cohesive and engaging experiences across all media platforms.

See more

Language

English
Fluent
Italian
Intermediate

Work Experience

Executive Director | Creative & Communications at South River Watershed Alliance
January 1, 2019 - Present
Leads creative direction, design, and brand strategy for a regional environmental nonprofit. Develops identity systems, campaigns, publications, marketing, digital communications, fundraising, advocacy, and community engagement initiatives.
Executive Director at South River Watershed Alliance
December 31, 2018 - Present
Leads strategic, nonprofit communications and the development of multi-platform campaigns for advocacy and fundraising. Co-leads all programs, product & project development, events, partnerships, outreach and engagement. Supports board of directors in long-range planning, operations, and development.
Senior Designer, Art Director at Jackson Spalding
January 1, 2011 - December 31, 2019
Developed integrated campaigns, brand identities, advertising and marketing collateral, environmental graphics, and digital communications for clients including Coca-Cola, Toyota, and Delta. Led creative development from concept through production while collaborating across multidisciplinary teams.
Senior Designer & Art Director at Jackson Spalding
December 30, 2010 - July 1, 2019
Developed integrated campaigns, brand identities, advertising and marketing collateral, environmental graphics, and digital communications for clients including Coca-Cola, Toyota, Delta, City of Atlanta, Orkin/Rollins, Chic-fil-A, and TM Capital. Led client-facing creative development from concept through production while collaborating across multidisciplinary teams.
Graphic Designer at Carter’s | Oshkosh
December 31, 2009 - June 30, 2010
Designer for packaging, environmental design, editorial design, and advertising.
Senior Designer, Art Director at Margaret Spalding Creative
January 1, 2008 - Present
Independent senior designer and art director partnering with organizations, agencies, and businesses to develop brand identities, integrated campaigns, publications, marketing collateral, websites, and interpretive experiences. Collaborates with clients from strategy through execution, creating cohesive design systems across print, digital, and environmental media.
Senior Designer & Art Director at Margaret Spalding, LLC
December 30, 2007 - Present
Senior designer and art director partnering with individuals, organizations, agencies, and businesses to develop brand identities and systems, integrated campaigns, publications, marketing collateral, websites, and interpretive experiences. Collaborates with clients from strategy through execution, creating cohesive design systems across print, digital, and environmental media.

Education

B.A. Anthropology at College of Charleston
August 1, 1995 - March 1, 1999
Dean's List; Minor, African Studies
Graphic Design & Art Direction at The Creative Circus
January 1, 2008 - January 1, 2010
Studio Art (minor) at University of Georgia
January 1, 2000 - September 1, 2000
Graphic Design at The Creative Circus
January 1, 2010 - December 31, 2010
BA Anthropology, Minor African Studies at College of Charleston
January 1, 1999 - December 31, 1999
Minor Studio Art at University of Georgia Lamar Dodd School of Art
January 1, 2000 - December 31, 2000
Graphic Design at The Creative Circus
January 1, 2010 - December 31, 2010
BA Anthropology, Minor African Studies at College of Charleston
January 1, 1999 - December 31, 1999
Minor Studio Art at University of Georgia Lamar Dodd School of Art
January 1, 2000 - December 31, 2000

Qualifications

Certificate in Graphic Design
January 1, 2008 - January 1, 2010
The Creative Circus
Amy Awards, Gold
March 1, 2020 - March 1, 2020
Wheels 4 Walls campaign; client: Our House
Addy Awards, Silver
March 1, 2020 - March 1, 2020
Wheels 4 Walls campaign; client: Our House
The Sabre Award, Gold
May 1, 2020 - May 1, 2020
Hidden Dangers campaign; client: Toyota

Industry Experience

Non-Profit Organization, Professional Services, Government, Media & Entertainment, Consumer Goods, Education, Financial Services, Healthcare, Retail, Real Estate & Construction, Travel & Hospitality, Other, Transportation & Logistics, Agriculture & Mining, Energy & Utilities, Life Sciences, Wholesale & Distribution
    Logo Design & Brand Identity for Luxury Travel Planning
    Twelve12 Travel is built on the belief that exceptional journeys are shaped through trust, expertise, and genuine personal attention. The identity balances timeless typography with subtle moments of delight, establishing a brand that feels intimate, sophisticated, and enduring. graphicdesigner branding webdesigner designer logodesign…
    Logo Design & Brand Identity for Furniture Designer
    Brand identity for furniture designer, educator, and craftsperson Katherine Edmonds. Inspired by the structural and sculptural character of her furniture, the maker’s mark distills those qualities into a simple, enduring visual signature. graphicdesigner logo branding designer logodesign branddesign…
    Logo Design & Brand Identity for Interior Design Studio
    Brand identity for MATL Design, an environmental design studio located in Nashville, Tennessee. Refined typography and structural form anchor the visual system while complementing the studio’s commitment to architectural elegance and precision. graphicdesigner branding webdesigner logodesign branddesign brandidentity VIS visualidentity visualidentitysystem interiordesign interiordesignbrand…
    Interpretive Exhibit Design for Texas Freshwater Fisheries Center
    Comprehensive interpretive design system for Texas Parks & Wildlife public visitor center, including exhibit planning, wayfinding signage, custom illustrations, and a graphic library supporting more than 40 installations. branding illustrator designer logo graphicdesigner experientialdesign wayfinding signage exhibitdesign environmentaldesign…
    Book Cover & Publication Design
    Publication design for Veil Protocol, an independent science-fiction novel by John R. Sweet. Conceived as a recovered archival artifact, the cover design transforms the book into an object from within its own fictional world. “The cover Margaret conceived flowed directly from the story—not as a simple summary or collage of characters, but as an artistic offshoot of the manuscript’s meaning, which I find rare these days.” — John R Sweet, Author and Engineer graphicdesigner illustrator designer bookcover bookdesign bookcoverdesign publicationdesign conceptualdesign…
    Logo Design & Brand Identity for Atlanta Transit Authority
    Developed the visual identity system for Atlanta Transit Link, a regional transportation authority serving metropolitan Atlanta. The identity extends across brand standards, transit graphics, web design, and digital communications. graphicdesigner branding webdesigner designer logo…
    Design & Art Direction for Atlanta-based Advisory Firm
    Applied and expanded the Smith + Howard's new brand identity across integrated campaigns, marketing communications, and events. graphicdesigner digitaldesign printdesign publicationdesign editorialdesign eventbranding eventdesign designer signage environmentalgraphics…
    Design, Art Direction, & Marketing Communications for Environmental Nonprofit
    Creative Direction and design for the South River Watershed Alliance. Under the strategic lens that recreation is advocacy, SRWA is leading a regional effort to increase recreational access, opportunity, and community participation — transforming recreation into measurable evidence for environmental justice, policy reform, and long-term river restoration. graphicdesigner logodesign logodesigner illustrator branding webdesigner designer marketing eventdesign environmentaldesign nonprofitdesign brandstrategy…