- Art Director
- Brand Designer
- Brand Strategist
- +3
Margaret Spalding
- Atlanta, United States
- 9 projects
I am a passionate designer with over 15 years of experience creating compelling brand identities and integrated marketing systems.
About
I am a passionate designer with over 15 years of experience creating compelling brand identities and integrated marketing systems. Collaborating closely with clients, I strive to bring their visions to life through thoughtful and strategic design. My goal is to create cohesive and engaging experiences across all media platforms.
- Joined August 2025
Skills· 27
Adobe InDesign- Web Design
- T-shirt Design
- Social Media Design
- Signage
- Presentation Design
- Postcard
- Line Art
- Infographic
- Illustration
- Greetings Card
- Email Marketing
- Email Design
- Editorial Illustration
- Collage Illustration
- Business Card
- Brochure
- Branding
- Brand Identity
- Book Illustration
- Book Cover
- Banner
- Artwork
- Advert Design
Adobe Photoshop
Adobe Illustrator- Copywriting
Languages
- EnglishFluent
- ItalianIntermediate
Industry experience
- Non-Profit Organization
- Professional Services
- Government
- Media & Entertainment
- Consumer Goods
- Education
- Financial Services
- Healthcare
- Retail
- Real Estate & Construction
- Travel & Hospitality
- Other
- Transportation & Logistics
- Agriculture & Mining
- Energy & Utilities
- Life Sciences
- Wholesale & Distribution
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Projects · 9
Twelve12 Travel is built on the belief that exceptional journeys are shaped through trust, expertise, and genuine personal attention. The identity balances timeless typography with subtle moments of delight, establishing a brand that feels intimate, sophisticated, and enduring. graphicdesigner branding webdesigner designer logodesign
- Brand Designer
- Brand Strategist
- Graphic Designer
- +1
Brand identity for furniture designer, educator, and craftsperson Katherine Edmonds. Inspired by the structural and sculptural character of her furniture, the maker’s mark distills those qualities into a simple, enduring visual signature. graphicdesigner logo branding designer logodesign branddesign
- Brand Designer
- Graphic Designer
- Logo Designer
Brand identity for MATL Design, an environmental design studio located in Nashville, Tennessee. Refined typography and structural form anchor the visual system while complementing the studio’s commitment to architectural elegance and precision. graphicdesigner branding webdesigner logodesign branddesign brandidentity VIS visualidentity visualidentitysystem interiordesign interiordesignbrand
- Art Director
- Brand Designer
- Brand Strategist
- +4
Comprehensive interpretive design system for Texas Parks & Wildlife public visitor center, including exhibit planning, wayfinding signage, custom illustrations, and a graphic library supporting more than 40 installations. branding illustrator designer logo graphicdesigner experientialdesign wayfinding signage exhibitdesign environmentaldesign
- Art Director
- Brand Designer
- Graphic Designer
- +2
Publication design for Veil Protocol, an independent science-fiction novel by John R. Sweet. Conceived as a recovered archival artifact, the cover design transforms the book into an object from within its own fictional world. “The cover Margaret conceived flowed directly from the story—not as a simple summary or collage of characters, but as an artistic offshoot of the manuscript’s meaning, which I find rare these days.” — John R Sweet, Author and Engineer graphicdesigner illustrator designer bookcover bookdesign bookcoverdesign publicationdesign conceptualdesign
- Art Director
- Book Cover Designer
- Book Illustrator
- +2
Developed the visual identity system for Atlanta Transit Link, a regional transportation authority serving metropolitan Atlanta. The identity extends across brand standards, transit graphics, web design, and digital communications. graphicdesigner branding webdesigner designer logo
- Art Director
- Brand Designer
- Brand Strategist
- +3
Applied and expanded the Smith + Howard's new brand identity across integrated campaigns, marketing communications, and events. graphicdesigner digitaldesign printdesign publicationdesign editorialdesign eventbranding eventdesign designer signage environmentalgraphics
- Art Director
- Graphic Designer
Creative Direction and design for the South River Watershed Alliance. Under the strategic lens that recreation is advocacy, SRWA is leading a regional effort to increase recreational access, opportunity, and community participation — transforming recreation into measurable evidence for environmental justice, policy reform, and long-term river restoration. graphicdesigner logodesign logodesigner illustrator branding webdesigner designer marketing eventdesign environmentaldesign nonprofitdesign brandstrategy
- Art Director
- Brand Designer
- Brand Strategist
- +3
Work experience· 7 roles
Executive Director | Creative & Communications · South River Watershed AllianceJan 2019 – Present · 7 yrs 11 mos
Leads creative direction, design, and brand strategy for a regional environmental nonprofit. Develops identity systems, campaigns, publications, marketing, digital communications, fundraising, advocacy, and community engagement initiatives.
Executive Director · South River Watershed AllianceDec 2018 – Present · 8 yrs
Leads strategic, nonprofit communications and the development of multi-platform campaigns for advocacy and fundraising. Co-leads all programs, product & project development, events, partnerships, outreach and engagement. Supports board of directors in long-range planning, operations, and development.
Senior Designer, Art Director · Jackson SpaldingJan 2011 – Dec 2019 · 9 yrs
Developed integrated campaigns, brand identities, advertising and marketing collateral, environmental graphics, and digital communications for clients including Coca-Cola, Toyota, and Delta. Led creative development from concept through production while collaborating across multidisciplinary teams.
Senior Designer & Art Director · Jackson SpaldingDec 2010 – Jul 2019 · 8 yrs 8 mos
Graphic Designer · Carter’s | OshkoshDec 2009 – Jun 2010 · 7 mos
Senior Designer, Art Director · Margaret Spalding CreativeJan 2008 – Present · 18 yrs 11 mos
Senior Designer & Art Director · Margaret Spalding, LLCDec 2007 – Present · 19 yrs
Education· 9
B.A. Anthropology · College of Charleston1995 – 1999
Dean's List; Minor, African Studies
Graphic Design & Art Direction · The Creative Circus2008 – 2010
Studio Art (minor) · University of Georgia2000
Graphic Design · The Creative Circus2010
Certifications and awards
Certificate in Graphic Design2008 – 2010
The Creative Circus
Amy Awards, Gold2020
Wheels 4 Walls campaign; client: Our House
Addy Awards, Silver2020
Wheels 4 Walls campaign; client: Our House
The Sabre Award, Gold2020
Hidden Dangers campaign; client: Toyota
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